If you’re writing a book, the happy day may arrive when your agent calls you to let you know she’s had an offer.

At this stage, don’t go mad with euphoria. Keep your wits about you, and be especially careful with the advance against royalties.

Think of your very first book advance in terms of your career. A small advance is not the end of the world, however, it signals that the publisher doesn’t have that much confidence in your book. Low confidence equals a low first printing, and a low first printing means that your book won’t be widely available, which means that sales will be low.

If sales are low, when you try to sell your next book, your publisher will look at the sales figures, and will decide that since sales were low, the house won’t make an offer. (Yes, this is how publishing works.)

A friend was recently offered a miniscule advance on her first novel, and she declined it. She and her agent have decided that she should go ahead and write books two and three in the series.

There’s a chance that offered a series, a publisher may pick the strongest book, and will offer a larger advance. Maybe. There are no certainties.

So remember, when you’re offered an advance, this advance can dictate the rest of your writing career. Think about it before you accept a low offer.

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Can the Apple tablet revive the publishing industry? That remains to be seen. Apparently Apple’s been shopping the tablet around to publishers, offering a better deal to publishers than Amazon.

Publishers talk about Apple’s tablet | 9 to 5 Mac reports:

“Apple has been pitching itself against Amazon’s model specifically to the publishers.  Apple’s ‘Agency model’ gives publishers more control and freedom for pricing vs. Amazon who’ve recently restructured a small part of their publisher offering to compete with this surge by Apple.   We received the exact same wording from both people so we think this is the type of thing that Apple is touting to all publishers.  We might hear about ‘the Agency Model’ vs. Kindle’s at the event.”

Fascinating.

Some analysts are predicting that Apple’s rumored device will sell ten million units in the first year. If so, and if the device is content-centric, then your book may indeed appear on the Apple tablet.

We live in exciting times…

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Want to write a book and get it published?

You can, but you’ll need to develop your audience.

How, you ask?

Consider this article, From Anne Frank to Stephenie Meyer: The Slush Pile - WSJ.com which reports:

“Scott Belsky, a 29-year-old Web entrepreneur whose sites include ‘The 99 Percent,’ wanted to write a book on how to succeed in the creative industries. To secure representation, he approached agents with data on his Web traffic, samples of reader comments posted on the site, and the number of times various posts had been blogged about, tweeted and retweeted on social-networking site Twitter. This data convinced Jim Levine at Levine Greenberg Literary Agency to take on Mr. Belsky as a client. Mr. Levine used the information to land him a book deal. ‘Making Ideas Happen’ will be published in April by Portfolio, a division of Penguin Group.”

Anyone can write a book. But can you deliver an audience? If you can, you might just have a sale.