All posts by Angela Booth

About Angela Booth

Angela Booth is a top copywriter, multi-published author, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills on her websites. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.

You’re An Author: 4 Ways To Get More Out Of Your Book

You’re An Author: 4 Ways To Get More Out Of Your Book

You’ve finished your book. It’s published, and you’re an author. You should be very proud of your achievement. You’re marketing your book, and are making sales, but don’t stop — consider that you can get much more out of your book.

Before we go on, I need to mention that this is where self-publishers are hugely better off than any traditionally published author. Here’s why: when you self-publish, your book whether fiction or nonfiction, is an asset.

You can make much more out of your asset than sales of the book in its current form.

You’re an author: you now have an asset

Everything you write, to which you retain all rights (articles, books, videos, audios, presentations, speeches, blog posts) is an asset. Few authors (me included) make as much of their assets as they could.

Why not? Primarily because they’re busy. They get tunnel vision. They publish their book, and market it diligently. Then they write another book — or maybe not, if the sales of the first book are disappointing.

Here’s where a small knowledge of copyright comes into play. Book publication is just one form of the rights you own in a work that you created. There are many more rights, including:

  • Audio rights;
  • Video rights
  • Movie rights;
  • Serial publication rights;
  • Translation rights…

Basically when you own an asset, you own all the rights, so you can transform the work into anything you choose. You can license these rights to others, or you can use them yourself.

Your rights aren’t limited — you can choose to transform your book into anything you like, and can sell any rights you please, even rights you create specifically for that book. You may license the rights to a character in your novel to a graphic artist so he can create a graphic novel, for example. You own the character, so you get a share of the royalties from the graphic novel.

One of my friends is demon with rights; she’s making money from licensing oddball rights to books she wrote years ago. You can be as creative as you choose when you own an asset.

Let’s look at four ways you can get more out of your book.

1. Blog your book to build your brand and sell more copies

Many authors blog their books as they write them. They post chapters online. Some authors blog their entire book, leaving all the chapters online, before and after they publish, as a form of marketing. Other authors take down the chapters once a book’s published.

Whatever you choose to do, when you blog your book you’ll not only build your brand, you’ll sell more copies.

2. Offer your book in multiple formats for more sales

Many authors are diligent with this. They not only offer an ebook, but they also offer print books — hardcover and paperbacks, as well as audio books.

Offering your book in more formats makes huge sense. When you offer your book as an audio book for example, you’re tapping into a new audience. We’re all busy, and it’s handy to be able to listen to a book in your car. If that book were only available in ebook or paperback format, people who prefer audio books would ignore it.

3. Create a course, or create a series: your book is just an introduction

Let’s say you’ve written a nonfiction book about improving your memory. You can turn that book into an online or offline course.

Perhaps you’ve written a mystery novel. Why not create a series, using the same characters, or the same location?

Look on your asset, your first book, as an introduction. There’s usually a lot more you can do with a book than offer it in multiple formats.

4. (Nonfiction) Become a coach on your book’s topic

You may have noticed something about bestselling nonfiction authors. They hit the bestseller lists, and become speakers. Or they become coaches. People pay fantastic sums to hear an author talk about his topic for a couple of hours. These bestselling authors are paid five and even six figure sums for an appearance.

Other authors coach students in their topic, and they’re fully booked — coaching is another way of using your asset.

As an author, how much money are you leaving on the table?

You’re an author now. So take a few minutes, today, to consider ways in which you can use your asset. You’re sure to come up with several ways to do it. Aim to get as much out of your book as you can.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99
I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly. More info →
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Writing A Book? Create A Writing Habit With These 3 Tips

Writing A Book? Create A Writing Habit With These 3 Tips

In Team Up I’ve been working with a writer who’s started writing a book more times than she can count. She says that she has a dozen false starts on her computer. Those books never went anywhere.

“I start out great,” she said. “Then something comes up. I realize that I need another idea, or that what I have isn’t strong enough. I’ve made up my mind that this time I’m am writing a book — I’m finally finishing a book. No matter what.”

She’s got the right attitude.

However, she needs more than that. She needs to turn writing a book into a habit.

Make writing a book a habit

Writing a book is intimidating, if you allow it to be. Your biggest ally is the disposition we all have to create habits.

Currently I’m reading Charles Duhigg’s book, The Power of Habit: Why We Do What We Do in Life and Business. He reveals that we form habits, both consciously and unconsciously. Those habits, once formed, can be cued at any time; we don’t realize it’s happening. This is great when you form habits for writing a book. Not so great with habits like procrastinating, and eating junk food.

It turns out that creating a habit is easy.

Researchers have discovered how habits work. When a habit is cued, we follow the habit’s routine in expectation of a reward. When rewards occur, over time the cue, routine and reward process becomes a habit fueled by craving. This is an unconscious process.

Writing a book has long been habitual with me. I don’t think about it. Over 30 years, it’s just become a habit. Although I developed the habit unconsciously, I can see that I followed the cue, routine and reward process.

You can do it too. Here’s how.

1. Cue yourself to get words onto your computer screen

Start by lowering your expectations. Your goal isn’t to write a book. It’s to get words onto your computer screen which will, in time, become a book.

You need a cue to sit down at your computer every day. Your cue can be simple. For example, many runners cue their exercise habit by setting out their running shoes beside their bed. When they wake up, they lace on the shoes, and they’re out the door. It’s a habit. The cue enables them to follow their routine for a run. Their reward is runner’s high: the endorphins which their body creates.

What would cue you to sit at your computer each day?

My cue is simple. It’s coffee. I wake up, make coffee, sit down at my computer and start writing. One of my friends has a crossword puzzle cue: he opens his crossword puzzle app, does a crossword, then opens Scrivener and starts writing.

Keep your cue simple.

2. Form a routine: meet a daily word count goal

I love Scrivener for many reasons, especially because it allows you to set word count goals. Let’s say you’re aiming for 60,000 words for a novel. If you wrote 1,000 words a day, you’d complete the novel in two months. Or, if your goal was 500 words a day, in four months.

Set any word count goal you like — just 50 or 100 words, initially.

When you’re cued, sit down at your computer and write those words. You’ll find that if you start at 100 words, on some days you’ll go over that. Extend your daily word count goal only when you’re regularly going over your current goal.

3. Reward yourself every day for following your routine

Completed your routine for the day? Excellent. Reward yourself. Essential: keep your reward simple. Save the champagne for your book’s publication day. Small daily rewards are enough.

For most authors the satisfaction of being done with their word count for the day is sufficient, but you might like to reward yourself with a little treat.

Once you’ve created a habit for writing a book, you’re set

The beauty of habits is that they become unconscious: cue, routine, and reward. Form a habit, and soon you’re writing a book automatically, without any will power at all.

Have fun. 🙂

Heart To Heart: Romance Writing For Beginners

Heart To Heart: Romance Writing For Beginners

eBook: $5.99
Author:
Series: Romance Writing, Book 1
Genre: Writing
Tag: writing fiction
Love makes the world go round, and of all the genres in fiction, romance, with its many sub-genres, is the most popular. More info →
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Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.

Ebook Publishing Horror: Downward Trend In Amazon KDP Select

Ebook Publishing Horror: Downward Trend In Amazon KDP Select

Once upon a time, ebook publishing on Amazon KDP Select was pretty much a goldmine for competent authors. Over the past year, the easy option is no longer so easy.

I talked about the tyranny of “free”, and suggested that you:

enroll your first book in Select, making it free on Kindle Unlimited, but offer your other titles widely. Once your other titles are selling, you can remove your first book from Select, because you’re gaining visibility, and readers.

KDP Select has this benefit for authors: you can go days without a sale, yet see your income rise, because people are reading your books.

Ebook publishing: the scammers, and Kindle Unlimited (KU) Pages Read

The challenge for many authors is that in real terms, over the past couple of years, KU authors (enrollment in Select means that your books are free to read for KU subscribers) are making 30 per cent less.

The Select “pot” — the money Amazon puts in to pay KDP Select authors — has been dropping. For June 2017, Amazon offers a KENPC of 0.0042229.

Many authors attribute the declining KENPC to scammers. I talked about scammers in this article on writing romance. That may be part of the problem, but the greater issue is the huge amount of content pouring onto the Kindle Store every month.

As I write this, over the past 30 days, 117,569 ebooks have been published to the Kindle Store. By the time you read this, it will be upwards of 120,000 ebooks.

How many of those ebooks landed in KU? I just checked.

Here you go: 58,242 ebooks are Kindle Unlimited Eligible, meaning that they’re enrolled in Select — that’s around half of the ebooks published within the past 30 days.

More ebooks are sharing Amazon’s pot, so it’s inevitable that authors’ earnings will go down.

Over the past few years, I’ve taken my ebooks (and my clients’ ebooks) into and out of KDP Select. Currently, I’m out, except for first books in series.

Adjust your self-publishing plans for success

I’ve no plans to go all-in with KDP Select for the foreseeable future. With so many new ebooks enrolling into the program each and every month unless Amazon increases the pot substantially, it doesn’t make sense.

Your self-publishing plans may be completely different. KDP Select still works for many authors; they’re making money.

What holds authors back from publishing widely is that when you publish elsewhere, as well as on Amazon, chances are good that your income will go down. It’s normal for authors to take an income hit for three to six months.

This a real challenge for authors who depend on the money, and I feel the pain of authors who are tied to KDP Select. Authors’ groups are filled with threads about the drop in KENPC, and whether KENPC will drop even lower.

No one knows.

Here’s what I suggest — look at your options. I gave you some ideas in the article on the tyranny of “free”, check them out.

Heart To Heart: Romance Writing For Beginners

Heart To Heart: Romance Writing For Beginners

eBook: $5.99
Author:
Series: Romance Writing, Book 1
Genre: Writing
Tag: writing fiction
Love makes the world go round, and of all the genres in fiction, romance, with its many sub-genres, is the most popular. More info →
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.