One snowflake doesn’t make a blizzard, and one book won’t establish you as an author. A book is just a book. Hundreds of thousands are published each year.
As Jonathan Gunson points out in this article, How To Attract Readers By Creating A ‘Lighthouse’ Author Brand | Bestseller Labs, series are addictive:
“1. Create an overarching theme-tagline to wrap around your books
If you write individual one-off novels, you’ll have discovered a downside. Without the addictive power of a series, it can be prove difficult in the early stages of your career to persuade readers to buy another of your books – even though your author name may be prominently displayed.”
I’m a writer, but I’m a reader first. Not only do I read, if I’m not writing or exercising, or socializing, I’m reading. Thanks to the Kindle app on my iPad, most days I manage to get through at least one book. If I like a book, chances are that I’ll glom on to everything you’ve written — as long as it’s on Amazon. 🙂
Readers who glom — read everything an author writes, and look for more — may not be typical readers. However, we tend to be vocal. I’ll talk about the books I like; I may even mention what I’m reading on my numerous blogs.
Readers won’t remember you for one book. For us to remember you for a book, the book would need to be a huge bestseller, so that you’re getting publicity all over the place.
With just one book, you haven’t established a brand.
Way back in 1997, marketing guru wrote an article, A Brand Called You. Read the article.
As Peters says:
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable.
Bestselling authors are a brand. The easiest way for you to follow in their footsteps in to write in series.
If you’re not sure how to think about, and develop, your own brand, my branding guide may help.
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