One of the biggest benefits of self publishing is that authors can sell books directly to readers, via Amazon and the other ebook retailers. With the current kerfuffle between Hachette and Amazon, publishers are looking for ways to make more profit from books. HarperCollins is now selling books directly to readers.
More fascinating news from HarperCollins:
According to Publishers Lunch, this is just the first phase of a larger project to work with HarperCollins authors to sell books and ebooks directly to readers around the world:
Within the next couple of weeks Harper “will reach out to authors to make a concrete proposition” on how they “will be able to use the technology to sell directly from their own websites” with some simple code.
This is amazing news, and it’s about time.
Authors: make it easy for your readers to buy your books
Authors aren’t good at selling their books — big surprise. I have many favorite authors, and I’m constantly amazed that when I go to an author’s website, it’s sometimes impossible to buy the book by clicking through to Amazon, or wherever.
Yes, you can read the first chapter of an author’s new book, but authors don’t link to their books on the book retailers, so you need to copy the book’s title, and hunt for it.
It’s understandable that authors don’t know how to link to their books, but their Web developer does know. You’d think that they’d either teach the authors how to do it, or would do it for them.
I hope HarperCollins does make it easier for authors to sell from their websites. They’ll make more sales, and everyone will be happier. 🙂
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