Category Archives: Authors

You’re An Author: 4 Ways To Get More Out Of Your Book

You’re An Author: 4 Ways To Get More Out Of Your Book

You’ve finished your book. It’s published, and you’re an author. You should be very proud of your achievement. You’re marketing your book, and are making sales, but don’t stop — consider that you can get much more out of your book.

Before we go on, I need to mention that this is where self-publishers are hugely better off than any traditionally published author. Here’s why: when you self-publish, your book whether fiction or nonfiction, is an asset.

You can make much more out of your asset than sales of the book in its current form.

You’re an author: you now have an asset

Everything you write, to which you retain all rights (articles, books, videos, audios, presentations, speeches, blog posts) is an asset. Few authors (me included) make as much of their assets as they could.

Why not? Primarily because they’re busy. They get tunnel vision. They publish their book, and market it diligently. Then they write another book — or maybe not, if the sales of the first book are disappointing.

Here’s where a small knowledge of copyright comes into play. Book publication is just one form of the rights you own in a work that you created. There are many more rights, including:

  • Audio rights;
  • Video rights
  • Movie rights;
  • Serial publication rights;
  • Translation rights…

Basically when you own an asset, you own all the rights, so you can transform the work into anything you choose. You can license these rights to others, or you can use them yourself.

Your rights aren’t limited — you can choose to transform your book into anything you like, and can sell any rights you please, even rights you create specifically for that book. You may license the rights to a character in your novel to a graphic artist so he can create a graphic novel, for example. You own the character, so you get a share of the royalties from the graphic novel.

One of my friends is demon with rights; she’s making money from licensing oddball rights to books she wrote years ago. You can be as creative as you choose when you own an asset.

Let’s look at four ways you can get more out of your book.

1. Blog your book to build your brand and sell more copies

Many authors blog their books as they write them. They post chapters online. Some authors blog their entire book, leaving all the chapters online, before and after they publish, as a form of marketing. Other authors take down the chapters once a book’s published.

Whatever you choose to do, when you blog your book you’ll not only build your brand, you’ll sell more copies.

2. Offer your book in multiple formats for more sales

Many authors are diligent with this. They not only offer an ebook, but they also offer print books — hardcover and paperbacks, as well as audio books.

Offering your book in more formats makes huge sense. When you offer your book as an audio book for example, you’re tapping into a new audience. We’re all busy, and it’s handy to be able to listen to a book in your car. If that book were only available in ebook or paperback format, people who prefer audio books would ignore it.

3. Create a course, or create a series: your book is just an introduction

Let’s say you’ve written a nonfiction book about improving your memory. You can turn that book into an online or offline course.

Perhaps you’ve written a mystery novel. Why not create a series, using the same characters, or the same location?

Look on your asset, your first book, as an introduction. There’s usually a lot more you can do with a book than offer it in multiple formats.

4. (Nonfiction) Become a coach on your book’s topic

You may have noticed something about bestselling nonfiction authors. They hit the bestseller lists, and become speakers. Or they become coaches. People pay fantastic sums to hear an author talk about his topic for a couple of hours. These bestselling authors are paid five and even six figure sums for an appearance.

Other authors coach students in their topic, and they’re fully booked — coaching is another way of using your asset.

As an author, how much money are you leaving on the table?

You’re an author now. So take a few minutes, today, to consider ways in which you can use your asset. You’re sure to come up with several ways to do it. Aim to get as much out of your book as you can.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99
I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly. More info →
Buy from Apple iBooks
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.

New Author Tips: Easy Ideas For Fiction And Nonfiction

New Author Tips: Easy Ideas For Fiction And Nonfiction

One of the most popular questions I get from a new author is: “how do I know that my book will sell?” From an aspiring author, the most popular question is: “how do I know that my idea is a good one?”

The answer to the first question is — “write for a market, then do your best promoting your book. No one knows for sure.”

The answer to the second question is — “a good idea for you is an idea which has a market and which is EASY for you to write.”

Let’s talk about EASY ideas. For any author, not only for a new author, finding ideas which are easy for you to write is vital.

Are you a new author? Keep it simple and easy

Ideas are everywhere; not every idea is a good idea for you. If I gave you ten minutes, I’m sure you could come up with ten ideas for books.

They might be all great ideas, but here’s a secret from the world of professional writing. When a commercial writer is offered a gig, his first thought is: “What will this take?” In other words, how easy is the project?

Challenging projects take time. Clients are rarely prepared to pay for all the extra time a project consumes. So the professional’s primary aim is always to keep it simple and easy — or get the client to pay for extras — otherwise he doesn’t eat.

You can use the same question: “What will this take?” when you get an idea for a book. Time is money for you too. Most importantly: if you make a habit of choosing challenging ideas, you’ll end up with many partially-written books on your hard drive.

Ideas for fiction: write what you enjoy reading (keep research to a minimum)

My reading tastes are eclectic — I’ll read pretty much anything. Checking my home library however, and my Kindle library, it’s easy to see that I like historical romances from various time periods, mysteries and thrillers.

What do you like to read? If you like vampire novels and space operas, it may be hard for you to write a contemporary romance, no matter how popular these romances might be. You could do it, of course. But you’d spend so much time reading in the genre that it could take you a year or more to write the novel. Perhaps you’d start the novel, then get bored, or frustrated, and never complete it.

The best fiction ideas for you are ideas for novels which are in a genre you know, and which you can write with minimal research.

That said, if you get an idea for a novel which will take HUGE amounts of research, but you can’t get the story out of your mind — go for it. Inspiration trumps everything else.

Ideas for nonfiction: write what you know (or can easily find out)

As with fiction, your aim in finding great ideas for nonfiction books is finding ideas you love, but which are easy for you to write. Ideally, you’ll write from your own experience, or write about something in which you’re hugely interested… as long as there’s a market for your passion.

New author or experienced professional: answer “what will this take?”

Ask yourself: “what will this take?” before you invest time and energy in a fiction or nonfiction idea. Not only will you write more books, but you’ll sell more too.

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing
You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day? More info →
Buy from Scribd
Buy from Inktera
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle

Kindle Authors And Amazon’s £20,000 For 5,000 Words Contest

Kindle Authors And Amazon’s £20,000 For 5,000 Words Contest

For Kindle authors, the biggest challenge is getting readers to discover your ebooks. Indeed, it’s your only real challenge, aside from writing, of course.

Some Kindle authors feel that since the release of Kindle Unlimited (KU), Amazon has made it even harder for authors to make a living. Others are happier than six-year-olds on Christmas Eve: they adore KU.

What’s with KU anyway? Amazon provides a clue with its latest contest, The Kindle UK Storyteller Award: “Winning author to receive £20,000 cash prize and be recognised at central London award ceremony this summer.”

What does the $25,000 prize (for upwards of 5,000 words)  mean to Kindle authors?

For one thing, it offers a clue that KU isn’t going anywhere.

After the trauma experienced by authors whose Amazon accounts were cancelled, ostensibly because of Amazon’s algorithmic hammer blows, authors grew wary. They’ve yanked their ebooks from KDP Select, and thus from KU.

Since KU is such a rich target for scammers, I wondered whether Amazon would shut it down. That’s unlikely, because Amazon’s introducing KU to more countries, and judging by author’s forums, more authors love KU than hate it.

The £20,000 prize, for a 5,000 and upward short story, intrigued me, as I said in a comment on The Digital Reader’s article on the contest, Amazon Disguises Kindle Unlimited Recruiting Push as Writing Contest:

As they say, follow the money… At today’s exchange rate, £20,000 is $USD 24,945.80. According to The Bookseller, this is the second time in a few months Amazon’s run a contest in the UK. Amazon must be getting a LOT out of it. They could have put that money into the KU pool, which would have added a little something for each KU author, and maybe inspiring some authors to stay.

For the contest’s winning author, the £20,000 jackpot will change his or her life. I’m all for anything which helps and inspires authors, so Amazon gets a big tick for that.

What can Kindle authors can learn from Amazon’s contest?

I’ve made a little list.

  1. Amazon’s encouraging shorter works into KU. Writing a 60,000 word novel is challenging. By setting the contest entries at upwards of just 5,000 words, Amazon is both encouraging shorter works, and new authors;
  2. As stated, KU isn’t going anywhere;
  3. If you’ve eliminated or downgraded your KU involvement (I’m guilty of that), you may want to write some short stories.
    Short stories are excellent promotional tools for your novels, and build your visibility;
  4. If you’re a UK author, or are someone who can be in London in the northern summer to collect your prize, you could be a winner… 🙂

Re being in London: Amazon UK doesn’t seem to be limiting the contest to UK authors, so you could be based anywhere around the globe.

My final takeaway from the contest for Kindle authors

Amazon is actively looking for new authors — that is, they want lots of fresh content loaded into KDP Select.

So, what are you waiting for? Start writing. 🙂

Resources to build your writing career

Watch for free contests, writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check our our ebooks for writers.

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing
You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day? More info →
Buy from Scribd
Buy from Inktera
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle