Category Archives: marketing

Book Marketing: Should You Blog Your Novel?

Book Marketing: Should You Blog Your Novel?

A reader contacted me to ask whether you should “blog your novel.”

That’s an interesting question. Before 2007, I’d have said yes.

Today, I lean on the side of no, if you intend posting complete scenes and chapters of your rough draft.

Times have changed. Years ago, author Kate Moss blogged her bestseller Labyrinth, and I wrote in 2007:

I love big historical novels, and was engrossed by Labyrinth, Kate Mosse’s bestseller. It also intrigued me that this bestseller was blogged, because I adore blogging, and recommend it to writers.

Today, I don’t recommend posting your complete novel. Amazon kickstarted the self-publishing revolution when it released the Kindle in 2007, and that changed things.

Use a site like Wattpad. Or you could upload the manuscript to Amazon’s Kindle Scout. Either of these options would provide a better book marketing option for a new author than creating a blog.

Of course, an established blog is valuable. If you’re an author with an established blog and following, jump right in, and publish snippets of your novel while you’re writing. You’d need to build an audience on Wattpad and Kindle Scout — why bother when you already have an audience on your blog?

My own preference, for book marketing today, is to publish to KDP Select.

Book marketing with Amazon’s KDP Select

Here’s why I prefer using KDP Select for book marketing, rather than blogging a new novel:

  • You’re marketing directly to your potential readers. Book buyers are on Amazon — or on Facebook, then on Amazon. Unfortunately Facebook has pretty much crippled the value of author pages (this was always going to happen… which is why I recommend blogging to authors);
  • You can market your other books in your novel’s back matter by providing an excerpt — or excerpts (but don’t overdo it.) Even if you’re a brand new author, you can market your mailing list in the back matter.

A couple of my pen names have well-established blogs, and followings, but I wouldn’t consider publishing a novel-in-progress to either of them. I’d rather publish straight to KDP Select for the above reasons.

Of course, your mileage may vary.

Your author blog will stand you in good stead for years to come, so by all means create one. Over time, it will become highly valuable to you — it’s an ideal book marketing venue. Book marketing options come and go. You control what happens on your blog.

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle
Master Fiction Writing: Craft A Novel in 31 Days

Master Fiction Writing: Craft A Novel in 31 Days

$4.99
Author:
Series: Selling Writer Strategies, Book 4
Genre: Writing
Tag: writing fiction

You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.

More info →

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.

Write And Sell: 5 Social Media Tips For Book Marketing

Write And Sell: 5 Social Media Tips For Book Marketing

Oh the horror… Many authors hate book marketing, and they aren’t that keen on social media either. Authors want to write, and leave everything else to others.

Would that we could. That would be the best of all worlds. Sadly, even if you have the money to pay a good publicist, you’re better off doing most of your marketing yourself. No one knows your novels (and nonfiction books) as well as you do.

You’ll learn a great deal from marketing too. This helps your writing.

So — is social media useful, or useless, for book marketing?

Social media marketing: slow growth, then a healthy, ongoing harvest

Important: be aware that NO form of marketing is an ATM machine.

I posted about visibility on the freelance writing blog:

… (some) writers think of marketing in terms of “launches”. That is, they believe that marketing is something that you do for a few weeks a year whenever you have something new to promote.

… It works for a lucky few. For the vast majority of writers however, launches produce a tiny number of sales or none at all.

Look at marketing in general, and social media in particular, as a cumulative process. Just because no one’s bought your book in a week, after you posted on Twitter FIVE times, it doesn’t mean that no one’s seeing your tweets. (Try posting something stupid, and the instant response will provide a quick reality check. :-))

A reader may need to see mention of your book several times before he clicks through to your book’s product page on Amazon or elsewhere.

Now let’s look at the tips.

1. Invest in assets: create or buy great images

Images sell — seriously.

I know we’re all about the words, but people can’t read your words if they’re not paying attention. You grab their attention via images.

2. Create a plan to build your audience, reader by reader

Social media is social. You attract readers individually.

When you’re just starting out (and afterward too) think in terms of small wins. One response to a tweet; a like on your Facebook page… two followers on Pinterest.

3. Leverage others’ audiences with great content

Guest posting on other authors’ blogs used to be super-effective. Now, not so much. However, it’s still valuable. Leverage others’ audiences to grow your own.

4. Write and promote: promote your books before publishing day

You publish your book, and then promote it, yes?

No — if you do that, you’re missing out on a huge opportunity to build anticipation and readers before you publish.

I gave you a mini marketing campaign for social media on this post. Use that as a template to create your own publishing plan; start when you start writing your book.

5. The 80/ 20 rule: remember to promote your books on social media

Marketing on social media is a balance. If every post you make is promotional, you’ll never sell. On the other hand, if you’re too shy to sell, you’ll sell a lot fewer books than you could.

The 80/ 20 rule is popular in social media marketing. That is, for every four items you post, one is promotional. The other items provide information or entertainment.

You don’t have to adhere slavishly to the rule, but do remember that you’re marketing on social media to sell books.

Onward — book marketing on social media works if you do. 🙂

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle
Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple iBooks
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.

Self-Publishing Success With Social Media: 4 Content Curation Tips

Self-Publishing Success With Social Media: 4 Content Curation Tips

Hate blogging? Some authors do. I love it because it’s so easy — I’m writing anyway, so why not blog?

Of course, blogging is just one form of social media. You can use social media networks like Facebook and Twitter to get the word out about your books too.

Eliminate social media panic with content curation

Sometimes when I mention blogging to a self-publishing author (because blogging is easy, cheap, and effective) they panic. But I don’t know what to blog about…

Consider this. Social media is social. You can post others’ content as well as your own. When you find and share others’ great content, this strategy is known as content curation.

1. Find great content and share it: content curation builds authority

One of the biggest benefits of content curation is that it can help you to build your authority as an author.

Here’s how it works. Imagine for a few moments that you’re an author who publishes cozy mysteries. You’ve written three mysteries about your heroine, a retired military dog handler who lives in a small English village. You want to use content curation to promote your cozies.

Start by thinking about who might buy your books. Make a list. Your list could include:

  • Readers who love cozies;
  • Readers who love dog books;
  • Fans of various authors who write books similar to yours…

Next, think about the type of content those readers might enjoy. In other words, get into the mindset of your ideal reader, and make a list of that reader’s interests.

Your ideal reader’s interests will guide you when you’re curating content. Your curated content could include material on topics as disparate as English cricket, recipes for dog food, and Agatha Christie.

Of course, while you’re happily curating others’ content, don’t forget to share promotions for your own books too.

2. Use tools to help you to curate content (some tools are free)

There are many, many social media tools you can use for content creation.

While content curation is possible without tools, tools like Buffer make it easier. Buffer is a social media sharing app which can automate sharing; it has a free plan, so it costs you nothing to get started.

3. While curating, remember your goals — it’s easy to lose sight of them

Unfortunately, social media can become a HUGE time sink, as I know to my cost, so remember your goals.

Your primary goal is to promote your books. Since a goal without a deadline is merely a dream, set goals with deadlines.

For example:

4. Use strategy when choosing your content curation sources: you never know who’s reading

Sharing your content discoveries takes minimal time — finding and reading content takes a lot of time. That said, you’re probably reading for entertainment anyway.

You may already have a list of websites and blogs you follow, so make your content choices strategic.

Let’s say that you’d love to have your cozy mysteries featured on Blog A. Why not share content from Blog A for a few weeks? Of course, there’s no guarantee that Blog A will review your upcoming mystery… on the other hand Blog A may do that.

If Bog A doesn’t, another blog or website might take note of what you’re posting, and get in touch.

In short, content curation is a way of winning friends and influencing people. Who knows, you may share content from a literary agent, and that agent, or another may contact you.

Onward… Try content curation. It’s fun, and it can be a powerful tool in your book marketing arsenal.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple iBooks
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Amazon Kindle
Plot Hot-Selling Fiction The Easy Way

Plot Hot-Selling Fiction The Easy Way

$5.99
Author:
Series: Selling Writer Strategies, Book 3
Genre: Writing

How To Write Novels And Short Stories Readers Love: You're about to discover the easiest, fastest, and most fun plotting method ever. You can use it for all your fiction, whether you're writing short stories, novellas or novels. Take control of your fiction now, and publish more, more easily.

More info →
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Apple iBooks
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.