Worried about your ebook covers? Cover images seem to be an on-going challenge for authors. Each week, we get questions about Kindle covers, and Kindle formatting.
Let’s look at creating cover images which sell.
An image isn’t just an image: it’s marketing
Do your ebook covers sell? Yes — and no. A wonderful cover won’t sell a mediocre ebook. On the other hand, a bad cover will hurt your sales.
Essentially, your cover is a sales tool.
Here’s a BIG tip: look at ebook covers in your genre. Your cover raises expectations. If you’re writing a spooky horror novel, you don’t want your cover to look sweet, or as if you’re writing a techno-thriller. See what other authors are doing cover-wise, then match your cover to your genre.
You have many, many ways to develop wonderful covers. You can:
- Create your own (tools like Canva make it easy);
- Buy pre-made covers;
- Hire a designer;
- Use Amazon’s free Cover Creator.
To make sales you need a full package of images
Keep in mind that you need more than just an ebook cover. You need:
- The basic cover image;
- Images for your blog and social media;
- Images for other marketing you might do, like creating press releases.
I prefer to source my own images, using stock libraries, like Dollar Photo Club. Then I either create the covers myself, or hire a designer. I source the images, and then I ask the designer to send me the Photoshop files.
Once you have the source files for your ebook cover image, you can create as many social media, and other marketing images, as you like.
Just starting out? Buy pre-made covers
Many websites offer pre-made Kindle covers. (Do a Google search for “pre-made kindle covers”.)
Generally speaking, when you buy a pre-made cover, you’ll just receive the cover, you won’t receive the Photoshop files.
That’s OK, because if you’re just starting out, writing more ebooks is much more important than marketing. You need to have lots of ebooks to sell. Get yourself established, with two or three ebooks, and then you can start marketing.
In summary: consider your ebook covers to be a form of marketing. However, ensure that you have more than one ebook to sell, before you start a marketing campaign.
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