Remember the “create and promote” mantra which I shared with you yesterday? We talked about serial publication in that post. Blogging your book can be a form of serial publication. (There are other options, we’ll discuss those later.)
The big benefit of blogging your book in some way is that it promotes your book while you’re writing it.
I’ve chatted with you about blogging your book many times on this blog. You know why — it builds your platform, that is, your readership.
This post, Pen & Pro$per: How to Build an Author Platform by Blogging a Book* By Nina Amir, is worth reading:
“A Blog Builds Author Platform
… a blog promotes you and your book, thus building author platform. First, a blog makes you discoverable (easy to find) on the internet. Every time you publish a blog post, you provide new content for the search enginesâ€™ automated mechanisms, called spiders or bots, to catalog.”
Blog your book
I’ve talked about blogging your book before you write it — it’s the best way to test your book idea.
It doesn’t matter much when you start blogging your book, as long as you start before your book is done. The primary reason for this is that your blog is a form of market research. You can get additional ideas for your book from your blog’s readers, and your blog’s readers will be the first buyers of your new book. You can also form powerful relationships with your readers: they now know you, and have an interest in your success.
Here’s how to get started.
First, decide where you want your blog hosted. While there are many benefits to owning your own site, it’s easier for new writers to use either Blogger.com or WordPress.com to host their book blogs. Both options are free.
So sign up for either site. However, before you do that, think about what content you’ll be posting on the blog.
If I were starting out as a new writer, I’d post my entire first draft to my blog. As a new writer, you have nothing to lose, and a lot to gain.
There are other options, of course. You could:
* Post snippets from your first draft to your blog;
* Talk about writing your book;
* Talk about the topic of your book.
For example, if you’re writing a travel book, you could talk about travel destinations on your blog. Alternatively, if you’re writing fiction — a mystery novel — you could review mysteries on your blog, and talk about books in general.
WHAT you blog is up to you. Whatever you decide, your blog will have benefits you can’t foresee. I’ve been blogging for over 12 years, and have been urging writers to blog for almost as long. You’ll discover why once you start blogging.
Interested in blogging as a career or business? Discover pro blogging here.