Many authors find book marketing — and marketing in general — a challenge. So let’s try to overcome your fears and doubts, so you can sell more books. Today, social media is the easiest way for you to sell if you’re pressed for cash to invest in marketing.
(By the way, by “books” I mean ebooks too, of course.)
Book marketing on social media: get comfortable with ONE network
You know that I’m a veteran blogger, and I recommend blogging for authors. I started blogging way back in the late 1990s, and my love for instant publishing hasn’t wavered. What can I say? I’m all about the instant gratification; I started out as a writer using golfball typewriters, and communicated with my publishers and literary agent via airmail letters, and telegrams. So blogging is always wonderful to me… Write, and PUBLISH. 🙂
Currently I’m reading The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand. It’s an excellent book; I highly recommended it to you. It gives you a lot to think about. He has a lot to say about connections.
Blogging, as well as social media, is all about the connections you make.
I strongly recommend that you create your author blog, but whether you do or not, choose ONE social network on which to get started. There’s a real danger, with social media, that you’ll spread yourself too thin, and won’t get results if you try to manage two or three networks when you’re starting out.
Which network? Choose the one which appeals to you: Twitter, Facebook, Pinterest, Google+…
Book marketing on your network: give it three months
In my copywriting business, clients complain that “social media doesn’t work…” By which they mean, they posted to their social network of choice five times, and then gave up.
Think about the two words: social media for a moment.
Social: get known, engage, and be there. You can’t make friends and contacts unless you show up.
So in summary: be on social media. Get social, and publish there.
A word about publishing. Please, I beg you, don’t make a social media platform your major publishing platform. Use your own blog for that. Medium is in trouble, and it’s just the latest in a long line of social platforms which found it hard to stay in business.
The best tip I can give you for book marketing on social media is: be patient, and consistent. It takes time to get your first 100 followers. After that, it’s much easier. Be on your chosen social media platform daily, for at least ten minutes — for three months.
Consistency counts: show up, every day — engage, and publish
Social media is social, so you can’t spend all your time on your social media network pushing your own book, or books. Indeed, very little time should be spent on promoting your book.
Remember: social, and publishing.
There’s nothing in those two words to suggest promotion.
Promotion happens in your profile on the network. Link to your Author Page on Amazon, or to your blog, or even to your book’s product page on Amazon, if you don’t have a blog or an Author Page. (Get a blog, and Author Page.)
Think longterm. Your social media account will become more valuable over time. The more years you spend there, the more your presence will be felt — and the more books you’ll sell.
How to sell your books on social media: use Facebook’s pages
You sell your books on social media by engaging, and publishing.
You’ll sell books, if you do that, but please don’t expect results within your first three months on a platform.
Many authors find that Facebook’s Pages function is very useful. You can create a Page on Facebook for your self-publishing business, as well as for each book you write.
If you’re not sure what to publish on your Facebook Pages, read this article, Facebook Adds New Post Prompts for Pages:
Facebook’s added a new Page posting options listing to help guide Page admins on the various outreach tools and functions available, making it easier to try out new tools.
We haven’t scratched the surface of social media yet. Over the next few months, we’ll get into the nitty gritty of book marketing on social media.
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