Book Marketing: Should You Blog Your Novel?

Book Marketing: Should You Blog Your Novel?

A reader contacted me to ask whether you should “blog your novel.”

That’s an interesting question. Before 2007, I’d have said yes.

Today, I lean on the side of no, if you intend posting complete scenes and chapters of your rough draft.

Times have changed. Years ago, author Kate Moss blogged her bestseller Labyrinth, and I wrote in 2007:

I love big historical novels, and was engrossed by Labyrinth, Kate Mosse’s bestseller. It also intrigued me that this bestseller was blogged, because I adore blogging, and recommend it to writers.

Today, I don’t recommend posting your complete novel. Amazon kickstarted the self-publishing revolution when it released the Kindle in 2007, and that changed things.

Use a site like Wattpad. Or you could upload the manuscript to Amazon’s Kindle Scout. Either of these options would provide a better book marketing option for a new author than creating a blog.

Of course, an established blog is valuable. If you’re an author with an established blog and following, jump right in, and publish snippets of your novel while you’re writing. You’d need to build an audience on Wattpad and Kindle Scout — why bother when you already have an audience on your blog?

My own preference, for book marketing today, is to publish to KDP Select.

Book marketing with Amazon’s KDP Select

Here’s why I prefer using KDP Select for book marketing, rather than blogging a new novel:

  • You’re marketing directly to your potential readers. Book buyers are on Amazon — or on Facebook, then on Amazon. Unfortunately Facebook has pretty much crippled the value of author pages (this was always going to happen… which is why I recommend blogging to authors);
  • You can market your other books in your novel’s back matter by providing an excerpt — or excerpts (but don’t overdo it.) Even if you’re a brand new author, you can market your mailing list in the back matter.

A couple of my pen names have well-established blogs, and followings, but I wouldn’t consider publishing a novel-in-progress to either of them. I’d rather publish straight to KDP Select for the above reasons.

Of course, your mileage may vary.

Your author blog will stand you in good stead for years to come, so by all means create one. Over time, it will become highly valuable to you — it’s an ideal book marketing venue. Book marketing options come and go. You control what happens on your blog.

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Master Fiction Writing: Craft A Novel in 31 Days

Master Fiction Writing: Craft A Novel in 31 Days

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Angela Booth is a top copywriter, multi-published author, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills on her websites. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.

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