From books to ebooks – FYI, dear author

Here’s an interesting story from MarketingSherpa.

MarketingSherpa: How Elsevier Created New Ebooks From Old Content to Lift Revenue 15%: “SUMMARY: Libraries and other institutions continue to add online content databases to their collections. So, opportunity calls for publishers to digitize even more specialty content for these customers.

See how one reference book publisher repurposed content by digitizing thousands of print titles for its paid content site and pushed usage through complimentary downloads. Conversions were strong enough to lift book revenue 15% in 2007.”

(This article is available until February 23)

Your takeaway from this? Basically this: As important as electronic rights have been for the past decade, they’re even more important now, so make sure that both you and your agent are up to date on e-rights, and that you place a strict limit on the length of time for which you license them.

The following two tabs change content below.
Angela Booth is a top copywriter, multi-published author, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills on her websites. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.