Tag Archives: bestseller

Indie Publishing Survey: Exciting Results For Self-Publishers

Indie Publishing Survey: Exciting Results For Self-Publishers

Bestselling author recently Marie Force recently conducted an indie publishing survey.

In this blog post, Survey Indicates Indie Publishing is Pot of Gold for Some, Work in Progress for Many, Marie wrote up her findings, and reported on why authors were indie publishing:

29 percent reported they are indie authors because the frustrations are minimal. More than half the respondents say the biggest benefit to being an indie author is agility and the ability to pivot when needed.

Takeaways from Marie’s indie publishing survey

Please read the article, it offers useful insights which you’re bound to find useful as you create your indie publishing plans for 2017. They might find you changing your strategy completely, or they may confirm what you already have planned.

Indie publishing in 2016: insights…

Here are some insights from the survey: almost 2,000 indie authors took part, so it’s a fair sample.

  • In an average month, between new releases, 33% of authors report making between zero and $50. On the other hand, 15 authors (0.80%) reported making between $30,000 and $40,000. A single author reported making $500,000 per month between new releases.
  • 13% of the 2,000 authors reported that self-publishing supports their family.
  • 87% of the 2,000 authors reported earning 70% of their income from ebooks.
  • The majority of the authors survey reported that 2016 was their best year in self-publishing since 2010.
  • I found this fascinating: authors reported equal success, whether they were giving Amazon an exclusive, and their books were in Kindle Unlimited, or whether they were going wide (not in KU, publishing on multiple retailers.)
  • 50% of the authors spent less than $50 a month promoting their books in between releases.

Indie publishing going forward: the best is yet to come

This year many indie authors have reported that their sales were down, from September onwards. Marie’s survey should give you a jolt of optimism, if you found your own sales lagging — some authors had their best year in 2016 since 2010. 🙂

Read Marie’s post, and use the insights to make 2017 your best-ever year in indie publishing.

(And if you’ve yet to get into the indie publishing world, take the plunge — you’ll love it. :-))

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Writing a Bestseller in Nonfiction: Get a Hook

You’re writing a bestseller in nonfiction – you hope it will be a bestseller, and you’ve got your fingers crossed. Forget about luck. If you pick the right hook, your book will sell.

I talked about the importance of hooks here, and I can’t emphasize your HOOK enough. If you want your book to sell, and sell well, your hook is everything.

Your hook gets attention: it’s the first thing people read

When I’m working with my ghostwriting clients, we look at the hook first, before anything else. In a real sense, when you’re writing nonfiction, and fiction too for that matter, your hook is all that counts.

Check out Amazon’s top nonfiction books of the month. Each and every one of the them has a hook, otherwise it wouldn’t be there. Your hook gets attention, and ideally, it targets a specific audience.

What’s your hook?

When I’m discussing hooks with writing students, we look at Maslow’s hierarchy of needs. Years ago, an editor said to me: “Write about diets and dating, and you’ll sell.” She’s right. Diets (physiological) and dating (love/belonging) are vital needs.

Think about where your book’s subject matter fits in Maslow’s hierarchy.

Let’s say you’re writing a book about job-hunting. Your topic fits into safety needs, which is the second highest need. You could create a brilliant hook out of that.

Self-publishing? Put your hook in your book’s title

Occasionally a student will try to cream his book’s title with keywords. I suggest that he leave the keywords for his description, and also use them as they’re meant to be used, in the keyword tags. As Amazon indicates, don’t use keywords which repeat: “Information covered elsewhere in your book’s metadata—title, contributor(s),  category, etc.”

Your title is the first thing people read. It may be the only thing they read. So put your hook in the title, rather than cramming it with keywords. If you hook enough readers, you’ll have a bestseller.

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, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

Become a Bestselling Author Now

bestselling author

You want to become a bestselling author. Is it just a pipe dream? Today, it needn’t be, if you’re prepared to learn your trade, write, and self publish. Almost anything is possible for authors today, if you’re prepared to WORK for it.

Read Michael Price’s How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time:

I knew I had the right look when sales took off. I was also able to release several books within one year, both backlist and new original work, which helped build my momentum. Once a reader found one book they liked, they had another one to buy.

Barbara Freethy is hard-working. People who succeed at anything are hard-working, so that’s nothing new.

Learn what’s possible, right now

I mentor writers, many of whom would love to be bestselling authors. However, they face challenges. Here’s their biggest challenge: a lack of belief in themselves. This self-doubt not only stops them publishing, it stops them writing.

Here’s the big advantage that an author like Barbara Freethy has over new authors. She’s traditionally published, so she knows how publishing works. She knows there’s no mystique in publishing. She knows that the books that leave a writer’s desk need editing. They need good covers. And they need promotion. Most importantly of all, Barbara knows the value of READERS.

From Price’s article:

How has the direct line of communication social media provides between you and your readers allowed you to grow as a writer?

This has been a huge advantage for me. I have more freedom in my content now because it’s just me and the reader! I know what my readers want in my books, and I can give it to them.

 

Barbara understands what’s possible.

New authors don’t. So how do you begin to realize what’s possible for you, and begin your journey from unknown author to bestseller?

Become a bestselling author, starting now

You write, and self publish. You learn the self publishing trade. Alternatively, you go the traditional publishing route, if you need validation. Many new authors do. They need help to believe what’s possible for them. There’s no disgrace in that.

Before the Kindle revolution, bestsellerdom was possible for very few authors. They needed luck. They needed to find not only a publisher, but also a literary agent who believed in them.

Their journey didn’t end when their book hit bookstores. It hadn’t even begun. Their book was on shelves for three months. Then it was remaindered. This was common for most authors.

Apropos of which, one of the funniest poems ever, for authors at least, is Clive James’ wicked ‘The Book of my Enemy Has Been Remaindered’.

It begins:

And I am pleased.
In vast quantities it has been remaindered
Like a van-load of counterfeit that has been seized
And sits in piles in a police warehouse,
My enemy’s much-prized effort sits in piles
In the kind of bookshop where remaindering occurs…

I love the final stanza, which begins:

Soon now a book of mine could be remaindered also,
Though not to the monumental extent
In which the chastisement of remaindering has been meted out
To the book of my enemy,
Since in the case of my own book it will be due
To a miscalculated print run, a marketing error–
Nothing to do with merit.

If you choose to self publish, your books will never be remaindered. And if you go the traditional publishing route, once it’s remaindered, you can get your rights back and self publish.

So, what are you waiting for? Your journey to become a bestselling author starts now, with what you do NOW.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.