Tag Archives: blog

Blog Your Book: Must You Blog Every Day?

Fiction Frenzy Kindle Fiction

Big blogs publish many posts each day. From memory, the blog Techcrunch publishes 2,000 posts a month. That’s a lot of posts. 🙂 Remember however that big blogs are publications, much as is a magazine, or a newspaper. They get the news out to their readers.

Authors and writers don’t have anywhere near that amount of news. 🙂 I bring this up because there’s a lot of bad advice out there. I’ve had several questions about blogging your book, for example.

A blog’s a wonderful way to start building your platform. However, remember you’re an AUTHOR, rather than a blogger, so you certainly do not need to blog every day.

I get annoyed when authors are told they need to tweet or blog every day. The Slow Blog Manifesto and 8 Reasons for New Authors to Slow Blog by Anne R. Allen | Romance University says:

“Which is why I get really annoyed when I see new authors getting hammered with advice to blog every day.

I couldn’t disagree more. Yes, a blog can help a new author establish a Web presence and is an important part of an author ‘platform’. But a Slow Blog can do all that and leave you time to actually, um, write books.”

Blogging is instant publishing

For many years, I’ve talked about blogging as being “instant publishing”. When I started blogging in 2000, blogs were looked at askance by writers. If I had a dollar for every writer who sniffed: “Write for FREE?!” and scoffed at the idea of blogging, I could afford around 50 cases of Dom Perignon and a yearly trip on the Orient Express as well. All the scoffers are now blogging, of course, and they see the point.

If you’re writing books, you’re an author. That’s what you do every day. You can blog whenever you have something you want to say. Or when you’re bored. Or just because you love to write. 🙂

Put your energies into your books. Have fun on your blog. Over time, everything you do will build your platform, and your blog will be a major part of that.

Want Readers? Get a Blog

I’ve been blogging since 2000, and have dozens of blogs. When I first started blogging, I had no idea WHY I was doing it. I just liked the idea of instant publishing — being able to hit the “Publish” button, and instantly have my words available to millions of readers.

That seemed wonderful to me then, and all these years later, I still think MAGIC ! whenever I press that button.

As you might imagine, I’ve been nagging writers to blog for years. Once they start, they invariably wish that they’d started blogging earlier.

Blogging is incredibly powerful. It will help you to build your platform.

As this article, Dear WordCount: Can blogging help me write fiction? | WordCount says, you should blog:

“To build a platform for a book. This is one of the more common ways authors use a blog, to build a community of readers so when they send a book proposal to an agent or publisher they can say, ‘My name is Joe Jones, I have an idea for a book about zombie vampires, and you should consider publishing me because I have 250,000 blog subscribers who devour my every word.’”

I tend to “glom” onto authors. Once I find an author I love, I immediately buy all the author’s backlist. I don’t want to miss a single word. Of course, I also visit the author’s blog, to get an idea of when I can expect MORE from this author.

If you have a blog, you can add the RSS feed to your Author page on Amazon, too. This is a great way to help your readers to discover your other books.

So, if you want readers, get a blog. Your blog’s posts will stay online for years, winning readers for years.

Blog Your Book: How to Get Started

Angela Booth's Writing Genii

Remember the “create and promote” mantra which I shared with you yesterday? We talked about serial publication in that post. Blogging your book can be a form of serial publication. (There are other options, we’ll discuss those later.)

The big benefit of blogging your book in some way is that it promotes your book while you’re writing it.

I’ve chatted with you about blogging your book many times on this blog. You know why — it builds your platform, that is, your readership.

This post, Pen & Pro$per: How to Build an Author Platform by Blogging a Book* By Nina Amir, is worth reading:

“A Blog Builds Author Platform

… a blog promotes you and your book, thus building author platform. First, a blog makes you discoverable (easy to find) on the internet. Every time you publish a blog post, you provide new content for the search engines’ automated mechanisms, called spiders or bots, to catalog.”

Blog your book

I’ve talked about blogging your book before you write it — it’s the best way to test your book idea.

It doesn’t matter much when you start blogging your book, as long as you start before your book is done. The primary reason for this is that your blog is a form of market research. You can get additional ideas for your book from your blog’s readers, and your blog’s readers will be the first buyers of your new book. You can also form powerful relationships with your readers: they now know you, and have an interest in your success.

Here’s how to get started.

First, decide where you want your blog hosted. While there are many benefits to owning your own site, it’s easier for new writers to use either Blogger.com or WordPress.com to host their book blogs. Both options are free.

So sign up for either site. However, before you do that, think about what content you’ll be posting on the blog.

If I were starting out as a new writer, I’d post my entire first draft to my blog. As a new writer, you have nothing to lose, and a lot to gain. 🙂

There are other options, of course. You could:

* Post snippets from your first draft to your blog;

* Talk about writing your book;

* Talk about the topic of your book.

For example, if you’re writing a travel book, you could talk about travel destinations on your blog. Alternatively, if you’re writing fiction — a mystery novel — you could review mysteries on your blog, and talk about books in general.

WHAT you blog is up to you. Whatever you decide, your blog will have benefits you can’t foresee. I’ve been blogging for over 12 years, and have been urging writers to blog for almost as long. You’ll discover why once you start blogging.

Interested in blogging as a career or business? Discover pro blogging here.