Tag Archives: book marketing

Your Kindle Publishing Career: WordPress Blogging

Your Kindle Publishing Career: WordPress Blogging

Your Kindle publishing career is taking off — yippee! — and you’ve been encouraged to blog. Blogging’s an essential marketing tool for publishers, whether tiny or huge. But it all seems so complicated. How do you even get started?

WordPress blogging’s much less complicated then it used to be. As long as you’ve registered your own domain, most hosting companies offer “one-click” installs of WordPress. You can set up a blog within a minute or two, just by creating a new directory, deciding what you want to call your blog, and entering your chosen user name and password.

Hey presto: you’re now the proud owner of a WordPress blog… But what’s next?

Next, you can either start blogging immediately, or you can install a theme suitable for authors and book marketers, and some plugins. WordPress plugins are magic. They can turn a blog into anything you want it to be.

MUST You Use WordPress?

A couple of authors told me that they felt they “must” use WordPress. That’s nonsense. You can use anything that makes sense to you. I’ve tried just about every popular blogging service, and there’s none that’s inherently better than another. It all depends on what you want to do.

WordPress is powerful, it’s easily modified with themes and plugins, and it’s fun to use, because it’s so customizable. However, it’s not essential. I’ve got blogs on Typepad, Blogger, and Tumblr — and I’m sure on other services too that I can’t recall. I try everything, because I enjoy it, and because I blog for several clients. Each and every platform has its benefits and its challenges.

WordPress Themes for Authors

I’ve been blogging since 1999, so I’m not a huge fan of messing around with themes. Here’s why: WordPress is constantly updated. Sometimes these updates are essential security updates, so you can’t avoid them. Updates tend to break themes.

After coming close to tearing my hair out many times, and spending way too much money on themes, I favor the themes created by the WordPress team. Since I made my “stick to default themes” decision, I’ve had a much less technically-challenged time blogging.

Twentyfourteen is the current default theme; I’ve been meaning to install it on a test blog, but haven’t got around to it yet. It’s a gorgeous magazine-style theme.

You’ll find themes for writers and authors all over the Web; Jane Friedman shares five themes, for example. I’ve heard several writers give the Dazzling theme kudos too.

WordPress Plugins for Authors

As with themes, so with plugins. The choice is endless. Plugins help you to turn WordPress into almost anything.

Here are several plugins for authors.

Author Wordcount Plugin

Author Wordcount shares your daily word count, and your word count goal.

MyBooktable Plugin

I’ve heard many authors endorse MyBooktable, so it’s worth seeing if the plugin meets your needs. Basically, it’s an online storefront, which links directly to Amazon and other ebook retailers.

Ultimate Book Blogger Plugin

You may not want to develop a career as a book blogger. However, reviewing other authors’ books does help you to win friends and influence people, so the Ultimate Book Blogger plugin may appeal to you.

Disclosure: I’m Not Specifically Recommending Any of These Themes or Plugins

I haven’t used any of the items, so I can’t recommend them based on experience. However, I’ve heard good things about these products, so give them a try if they appeal to you.

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, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

Easy Ways to Promote (And Sell) Your Books

Angela Booth's Writing Genii
This week, we had more questions on book marketing.

Implement the tips I gave you in this blog post, New Author: Five Easy Ways to Promote Your Book | Write a Book: Just Write A Book Blog:

“Offer the First Chapter Free
Amazon does this because it works. If you’re publishing your book on the Kindle book store or on Amazon, Amazon will offer a free chapter of your book. If you’ve written a very short book, the freebie will be around 10% of your book.

Whether or not your readers find your book on Amazon depends on how clever you are with metadata. The metadata is your book’s title, its category, its tags and its description. Creating the right metadata is vital. Look on it as advertising for your book.”

Here are some additional ideas…

* Market your books in ways you enjoy — if marketing isn’t fun for you, you’ll stop doing it;

* Consider marketing with book clubs;

* Blog your book;

* Use Google+ to network;

* Give away free copies… but… (pay attention to the “but”).

Book marketing isn’t a big deal. You just have to do it.

Choose any form of marketing you like, but DO IT

Marketing your books isn’t hard. All you need to do, is do it.

Here’s a big tip. Clever authors always have a PLAN. I talk about plans for getting writing jobs here, but the principle of planning is always the same. What matters isn’t what’s on your plan, or even whether or not your plan is likely to be successful — you just need a plan, any plan at all.

The plan gets you moving. Then you get feedback. Then you adjust your plan.

Create a plan. Choose three easy ways to promote your books. Then follow that plan.

Blog Your Book: How to Get Started

Angela Booth's Writing Genii

Remember the “create and promote” mantra which I shared with you yesterday? We talked about serial publication in that post. Blogging your book can be a form of serial publication. (There are other options, we’ll discuss those later.)

The big benefit of blogging your book in some way is that it promotes your book while you’re writing it.

I’ve chatted with you about blogging your book many times on this blog. You know why — it builds your platform, that is, your readership.

This post, Pen & Pro$per: How to Build an Author Platform by Blogging a Book* By Nina Amir, is worth reading:

“A Blog Builds Author Platform

… a blog promotes you and your book, thus building author platform. First, a blog makes you discoverable (easy to find) on the internet. Every time you publish a blog post, you provide new content for the search engines’ automated mechanisms, called spiders or bots, to catalog.”

Blog your book

I’ve talked about blogging your book before you write it — it’s the best way to test your book idea.

It doesn’t matter much when you start blogging your book, as long as you start before your book is done. The primary reason for this is that your blog is a form of market research. You can get additional ideas for your book from your blog’s readers, and your blog’s readers will be the first buyers of your new book. You can also form powerful relationships with your readers: they now know you, and have an interest in your success.

Here’s how to get started.

First, decide where you want your blog hosted. While there are many benefits to owning your own site, it’s easier for new writers to use either Blogger.com or WordPress.com to host their book blogs. Both options are free.

So sign up for either site. However, before you do that, think about what content you’ll be posting on the blog.

If I were starting out as a new writer, I’d post my entire first draft to my blog. As a new writer, you have nothing to lose, and a lot to gain. 🙂

There are other options, of course. You could:

* Post snippets from your first draft to your blog;

* Talk about writing your book;

* Talk about the topic of your book.

For example, if you’re writing a travel book, you could talk about travel destinations on your blog. Alternatively, if you’re writing fiction — a mystery novel — you could review mysteries on your blog, and talk about books in general.

WHAT you blog is up to you. Whatever you decide, your blog will have benefits you can’t foresee. I’ve been blogging for over 12 years, and have been urging writers to blog for almost as long. You’ll discover why once you start blogging.

Interested in blogging as a career or business? Discover pro blogging here.