There’s a fascinating article in Business Week on Amazon’s venture into publishing. And the stark terror that’s gripping publishers as an result.

Sadly, it’s hard to argue that the blame for that lies anywhere than at the feet of the publishers themselves. As the article, Amazon’s Hit Man – BusinessWeek, says:

“Book publishing, an inefficient industry if there ever was one, seems ripe for reimagining. According to a recent report by the Association of American Publishers, sales of adult paperbacks and hardcovers fell 18 percent between 2010 and 2011. “

Publishers have leeched off writers for years.

Way back in 2000 I was an occasional reader of a writers’ forum. The forum was focused on book marketing.

Of course, publishers refused to create marketing campaigns for any writers unless the writer was a bestseller, and the house had committed millions in a book advance. They were protecting the money they’d invested.

I was shocked to my core when writer after writer said that they’d organized their own publicity for a book launch, spending not only their entire advance against royalties, but also their own savings (which some could ill afford.)

At first I couldn’t believe what I was reading. Why on earth were these writers bothering?

Since so many writers told the same tale, I assumed that writers were being told to do this by publishers — spend their advance on their own promotions. I thought that was unconscionable then, and I think the same now.

If ever an industry needed a good swift kick in the rear, it’s publishing. There are many wonderful people in publishing. The industry however, in its present state, deserves to die.

Back in the 1990s I interviewed the CEO of a major publishing house for an article. He was congratulating himself on a couple of takeovers. I thought then that publishing was in a death spiral — the entire industry was all about dollars, only. Not that I have anything against people making money. However, sooner or later, the money has to come from something REAL — not about smarties finding clever ways to make a buck. (See Wall St. for the smarties who will kill capitalism if they can.)

It’s time for people who read and and who love books to take over publishing. Whatever form the industry takes in the future, these people will create it.

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If you love to read thrillers, as I do, Robert Ludlum is sure to be one of your favorite authors.

I love the Jason Bourne books, and of course the movies too.

Now it seems that the famous author’s death could match a scenario from one of his books.

In a new book, his nephew, Kenneth Kearns is asking the question: “Was Robert Ludlum murdered?”

In the article, The Ludlum Conspiracy: Was the master storyteller and creator of the blockbuster Bourne movies murdered by his gold-digging wife? | Mail Online, he says:

“I enlisted the aid of writer Jeffrey Campbell as co-author [for the book] and, together with a team of former FBI and CIA agents plus a forensic analyst, we have conducted an exhaustive investigation which now forms the basis of my new book. Among the many questions it raises, one stands out: Was Robert Ludlum murdered? “

What a tragic end for such a wonderful author. I won’t be reading the book — too upsetting. I’ll be rereading his thrillers instead.

Can the Apple tablet revive the publishing industry? That remains to be seen. Apparently Apple’s been shopping the tablet around to publishers, offering a better deal to publishers than Amazon.

Publishers talk about Apple’s tablet | 9 to 5 Mac reports:

“Apple has been pitching itself against Amazon’s model specifically to the publishers.  Apple’s ‘Agency model’ gives publishers more control and freedom for pricing vs. Amazon who’ve recently restructured a small part of their publisher offering to compete with this surge by Apple.   We received the exact same wording from both people so we think this is the type of thing that Apple is touting to all publishers.  We might hear about ‘the Agency Model’ vs. Kindle’s at the event.”

Fascinating.

Some analysts are predicting that Apple’s rumored device will sell ten million units in the first year. If so, and if the device is content-centric, then your book may indeed appear on the Apple tablet.

We live in exciting times…

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Fascinating news: Google is becoming, in essence, a digital bookshop.

Google Signs a Deal to e-Publish Out-of-Print Books – NYTimes.com reports:

“Last week, American authors and publishers reached an agreement with Google to settle lawsuits over Google’s Book Search program, which scans millions of books and makes their contents available on the Internet. The deal lets Google sell electronic versions of copyrighted works that have gone out of print.”

It will be interesting to see where this initiative is a decade from today. Perhaps books will never go out of print; they’ll always be available.

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