Tag Archives: ebook publishing

You’re An Author: 4 Ways To Get More Out Of Your Book

You’re An Author: 4 Ways To Get More Out Of Your Book

You’ve finished your book. It’s published, and you’re an author. You should be very proud of your achievement. You’re marketing your book, and are making sales, but don’t stop — consider that you can get much more out of your book.

Before we go on, I need to mention that this is where self-publishers are hugely better off than any traditionally published author. Here’s why: when you self-publish, your book whether fiction or nonfiction, is an asset.

You can make much more out of your asset than sales of the book in its current form.

You’re an author: you now have an asset

Everything you write, to which you retain all rights (articles, books, videos, audios, presentations, speeches, blog posts) is an asset. Few authors (me included) make as much of their assets as they could.

Why not? Primarily because they’re busy. They get tunnel vision. They publish their book, and market it diligently. Then they write another book — or maybe not, if the sales of the first book are disappointing.

Here’s where a small knowledge of copyright comes into play. Book publication is just one form of the rights you own in a work that you created. There are many more rights, including:

  • Audio rights;
  • Video rights
  • Movie rights;
  • Serial publication rights;
  • Translation rights…

Basically when you own an asset, you own all the rights, so you can transform the work into anything you choose. You can license these rights to others, or you can use them yourself.

Your rights aren’t limited — you can choose to transform your book into anything you like, and can sell any rights you please, even rights you create specifically for that book. You may license the rights to a character in your novel to a graphic artist so he can create a graphic novel, for example. You own the character, so you get a share of the royalties from the graphic novel.

One of my friends is demon with rights; she’s making money from licensing oddball rights to books she wrote years ago. You can be as creative as you choose when you own an asset.

Let’s look at four ways you can get more out of your book.

1. Blog your book to build your brand and sell more copies

Many authors blog their books as they write them. They post chapters online. Some authors blog their entire book, leaving all the chapters online, before and after they publish, as a form of marketing. Other authors take down the chapters once a book’s published.

Whatever you choose to do, when you blog your book you’ll not only build your brand, you’ll sell more copies.

2. Offer your book in multiple formats for more sales

Many authors are diligent with this. They not only offer an ebook, but they also offer print books — hardcover and paperbacks, as well as audio books.

Offering your book in more formats makes huge sense. When you offer your book as an audio book for example, you’re tapping into a new audience. We’re all busy, and it’s handy to be able to listen to a book in your car. If that book were only available in ebook or paperback format, people who prefer audio books would ignore it.

3. Create a course, or create a series: your book is just an introduction

Let’s say you’ve written a nonfiction book about improving your memory. You can turn that book into an online or offline course.

Perhaps you’ve written a mystery novel. Why not create a series, using the same characters, or the same location?

Look on your asset, your first book, as an introduction. There’s usually a lot more you can do with a book than offer it in multiple formats.

4. (Nonfiction) Become a coach on your book’s topic

You may have noticed something about bestselling nonfiction authors. They hit the bestseller lists, and become speakers. Or they become coaches. People pay fantastic sums to hear an author talk about his topic for a couple of hours. These bestselling authors are paid five and even six figure sums for an appearance.

Other authors coach students in their topic, and they’re fully booked — coaching is another way of using your asset.

As an author, how much money are you leaving on the table?

You’re an author now. So take a few minutes, today, to consider ways in which you can use your asset. You’re sure to come up with several ways to do it. Aim to get as much out of your book as you can.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99
I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly. More info →
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New Author Tips: Easy Ideas For Fiction And Nonfiction

New Author Tips: Easy Ideas For Fiction And Nonfiction

One of the most popular questions I get from a new author is: “how do I know that my book will sell?” From an aspiring author, the most popular question is: “how do I know that my idea is a good one?”

The answer to the first question is — “write for a market, then do your best promoting your book. No one knows for sure.”

The answer to the second question is — “a good idea for you is an idea which has a market and which is EASY for you to write.”

Let’s talk about EASY ideas. For any author, not only for a new author, finding ideas which are easy for you to write is vital.

Are you a new author? Keep it simple and easy

Ideas are everywhere; not every idea is a good idea for you. If I gave you ten minutes, I’m sure you could come up with ten ideas for books.

They might be all great ideas, but here’s a secret from the world of professional writing. When a commercial writer is offered a gig, his first thought is: “What will this take?” In other words, how easy is the project?

Challenging projects take time. Clients are rarely prepared to pay for all the extra time a project consumes. So the professional’s primary aim is always to keep it simple and easy — or get the client to pay for extras — otherwise he doesn’t eat.

You can use the same question: “What will this take?” when you get an idea for a book. Time is money for you too. Most importantly: if you make a habit of choosing challenging ideas, you’ll end up with many partially-written books on your hard drive.

Ideas for fiction: write what you enjoy reading (keep research to a minimum)

My reading tastes are eclectic — I’ll read pretty much anything. Checking my home library however, and my Kindle library, it’s easy to see that I like historical romances from various time periods, mysteries and thrillers.

What do you like to read? If you like vampire novels and space operas, it may be hard for you to write a contemporary romance, no matter how popular these romances might be. You could do it, of course. But you’d spend so much time reading in the genre that it could take you a year or more to write the novel. Perhaps you’d start the novel, then get bored, or frustrated, and never complete it.

The best fiction ideas for you are ideas for novels which are in a genre you know, and which you can write with minimal research.

That said, if you get an idea for a novel which will take HUGE amounts of research, but you can’t get the story out of your mind — go for it. Inspiration trumps everything else.

Ideas for nonfiction: write what you know (or can easily find out)

As with fiction, your aim in finding great ideas for nonfiction books is finding ideas you love, but which are easy for you to write. Ideally, you’ll write from your own experience, or write about something in which you’re hugely interested… as long as there’s a market for your passion.

New author or experienced professional: answer “what will this take?”

Ask yourself: “what will this take?” before you invest time and energy in a fiction or nonfiction idea. Not only will you write more books, but you’ll sell more too.

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Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Series: Selling Writer Strategies, Book 5
Genre: Writing
You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day? More info →
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Ebook Publishing: Kindle Unlimited, Yes Or No?

Ebook Publishing: Kindle Unlimited, Yes Or No?

If you’re into ebook publishing, you’re wondering about KDP Select, and Kindle Unlimited (KU). Several authors asked me whether or not they “should” enroll their books in Select, and thus make them free to KU subscribers.

My answer? It depends.

Please keep this in mind: no one really KNOWS. We’re all just guessing, and tinkering with our books, hoping to increase sales.

Ebook publishing in 2017, same as 2016: still the right strategy for me with new novels

In this post, Kindle Unlimited: Back In, Sales Jump, I said:

Last week, I checked the sales on the new ebooks. They seemed slow. With established pen names, you have an audience, so I couldn’t work out why the slowdown occurred. With one ebook, I was entering a new genre. The pen name was completely new. Three weeks after publishing that ebook… crickets. Not a single sale for that ebook. How was that even possible?

That was last August. That’s still the process I’m following:

  • Enroll new fiction under pen names in KDP Select for the first three months, then take them out and go wide with them (publish to several of the most popular ebook retailers);
  • Already published ebooks: fiction and nonfiction, all wide. Of course, the ebooks sell more copies on Amazon than elsewhere, but for me, KU seemed to be cannibalizing sales — your mileage may vary.

The “perfect” strategy?

I’ve spoken with authors who are all-in with Amazon, and they’re selling huge numbers of their ebooks, as well as having a high KENPC (pages read.)

From what I can tell, these are authors who write novels in series, and publish regularly — either once a month, or once every couple of months, with shorter novels or short stories published intermittently. New ebooks experience a bump from Amazon’s “new” listings, and that bump helps you to make sales of older ebooks too. However, the bump lasts just a couple of weeks — it used to last a month, but not recently.

Other authors are going wide, with all ebooks, publishing everywhere they can, and are seeing good results too. By the way, if you haven’t read the self-publishing survey, read it.

There’s no perfect strategy for ebook publishing, there’s only what works for you.

By the way — consider pricing too.

Pricing affects sales, but no one’s sure how

One thing’s for sure, “free” ebooks, as your sole marketing strategy, is dead. Super-low prices — 99 cents — are dead too, IF you make every ebook in your catalogue 99 cents.

Readers won’t flinch if you start your pricing at $2.99. Indeed, you may sell more at that price.

Conclusion: in ebook publishing, KU is a very useful marketing tool

From what I can tell, KU can be very useful. You can use it as I do, to lift the visibility of new novels. I don’t use it for nonfiction, because it doesn’t work for my categories — it may work for yours, test, and see.

Alternatively, you can go all-in with Amazon, and enroll everything you publish in Select, so that it’s in KU. Amazon’s cracking down on scammers, so that helps with your KENPC income too.

Either way, it’s your choice. 🙂

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Master Fiction Writing: Craft A Novel in 31 Days

Master Fiction Writing: Craft A Novel in 31 Days

Series: Selling Writer Strategies, Book 4
Genre: Writing
Tag: writing fiction
You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels. More info →