Tag Archives: kindle sales

Kindle Author: Improve Your Ideas And Sell More Ebooks

Kindle Author: Improve Your Ideas And Sell More Ebooks

You’ve published an ebook, or perhaps more than one. Congratulations: you’re a Kindle author. I work with many authors and they all want one thing: more sales. We all want guaranteed bestsellers. But it’s impossible to guarantee a bestselling book, sadly.

That said, you can make it more likely that your ebooks will sell more copies, and with very little extra effort. Here’s how I know this. I work with authors every day. They make avoidable errors. Once they correct those errors, their ebooks start selling well.

Often not as well as they’d hoped, and for a simple reason: they haven’t baked-in sales potential. An author writes the book he wants to write, and gives little thought to his readers.

Make the decision: correct your authors’ tunnel vision

All authors have tunnel vision. I do, you do. It means that we’re focused on the writing. Readers don’t care about that. They want what they want — entertainment if you’ve written fiction, and useful, practical information if you’re writing nonfiction.

Long before you start writing, think about readers. What appeals to them? In this article, we’re discussing fiction, but you can use the same process for nonfiction too.

Start at the level of ideas.

Ideas sell, so before you start writing, focus on your ideas

I’m fond of saying that authors can write what they want. That’s true. You can write whatever you like. However, you also need to know what’s selling. Not so that you can slavishly go and clone the latest bestseller… although that does work for many writers.

The best reason to see what’s selling is so that you can work out why it’s selling. Here are the current bestsellers on Amazon.

I like to look at the top bestselling books at least once a month.

Check out the titles. Read the book descriptions, and the reviews. Make notes if you like, or don’t make any. The point of the exercise is that you’re starting to pay attention to what sells.

It’s surprising how many authors (both new, and veteran) focus solely on themselves. However, even if you want to get published the traditional way, the first thing an editor or agent will ask you is: “what’s this book like?”

You’d better be able to answer:

  • “It’s Harry Potter for adults”; or
  • “It’s a modern version of Pride and Prejudice”; or
  • “It’s for women interested in online dating”.

When someone asks you “what’s this book like?”, they’ll usually be able to work out who the book’s targeted at. If they can’t, that’s the next question: “who’s this book for?”

An editor or agent asks these kinds of questions, because they know that no one’s going to read your ebook, and then decide what it’s like, and who it’s for. You need to know that. Moreover, you can train yourself to think in these terms. If you can do that, you’ll write salable books.

You can train yourself to improve your ideas

When you start paying attention to what’s selling, you’ll start thinking in terms of salability, and you’ll have taken a huge step forward in your self-publishing career.

As we’ve said: you’re not trying to copy bestsellers, or clone them, or anything else. You’re trying to gauge the pulse of readers all over the world. Way back in the 1980s, I read a lot of gothic romances. Publishers are putting those books into the Kindle store these days. I’ve downloaded a few, and now dislike the way they were written.

That’s natural. Times change. What appealed to readers 40 years ago doesn’t appeal now.

When you train yourself to improve your ideas, your subconscious mind gets in on the act. It will start feeding you ideas, based on your own experiences, which will be in the spirit of what readers love today.

Start paying attention to what’s selling.

Make lists of ideas of ebooks you could write.

If an idea appeals, ask yourself: “what’s this book like?” and “who’s this book for?”.

If you can do that, you may not write an ebook which hits the top 100 bestsellers, but you will be a Kindle author who sells more ebooks.

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing

You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day?

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Heart To Heart: Romance Writing For Beginners

Heart To Heart: Romance Writing For Beginners

eBook: $5.99
Author:
Series: Romance Writing, Book 1
Genre: Writing
Tag: writing fiction

Love makes the world go round, and of all the genres in fiction, romance, with its many sub-genres, is the most popular.

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Ebook Covers: Create Cover Images Which Sell

Ebook Covers: Create Cover Images Which Sell

Worried about your ebook covers? Cover images seem to be an on-going challenge for authors. Each week, we get questions about Kindle covers, and Kindle formatting.

Let’s look at creating cover images which sell.

An image isn’t just an image: it’s marketing

Do your ebook covers sell? Yes — and no. A wonderful cover won’t sell a mediocre ebook. On the other hand, a bad cover will hurt your sales.

Essentially, your cover is a sales tool.

Here’s a BIG tip: look at ebook covers in your genre. Your cover raises expectations. If you’re writing a spooky horror novel, you don’t want your cover to look sweet, or as if you’re writing a techno-thriller. See what other authors are doing cover-wise, then match your cover to your genre.

You have many, many ways to develop wonderful covers. You can:

  • Create your own (tools like Canva make it easy);
  • Buy pre-made covers;
  • Hire a designer;
  • Use Amazon’s free Cover Creator.

To make sales you need a full package of images

Keep in mind that you need more than just an ebook cover. You need:

  • The basic cover image;
  • Images for your blog and social media;
  • Images for other marketing you might do, like creating press releases.

I prefer to source my own images, using stock libraries, like Dollar Photo Club. Then I either create the covers myself, or hire a designer. I source the images, and then I ask the designer to send me the Photoshop files.

Once you have the source files for your ebook cover image, you can create as many social media, and other marketing images, as you like.

Just starting out? Buy pre-made covers

Many websites offer pre-made Kindle covers. (Do a Google search for “pre-made kindle covers”.)

Generally speaking, when you buy a pre-made cover, you’ll just receive the cover, you won’t receive the Photoshop files.

That’s OK, because if you’re just starting out, writing more ebooks is much more important than marketing. You need to have lots of ebooks to sell. Get yourself established, with two or three ebooks, and then you can start marketing.

In summary: consider your ebook covers to be a form of marketing. However, ensure that you have more than one ebook to sell, before you start a marketing campaign.

Instant Author, and Instant Ebooks — a complete self-publishing system

Instant Author, and Instant Ebooks -- a complete self-publishing system

If you find it a challenge to sell more ebooks, we solve the problem in our new program. You have everything you need to not only publish easily, but publish regularly. Regular publication is the key to selling more and more ebooks.

Write more, publish more, and publish more easily with Instant Author.

, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

Kindle Unlimited: Back In, Sales Jump

Kindle Unlimited: Back In, Sales Jump

The new Kindle Unlimited inspired considerable angst. Like other authors, I wasn’t sure what effect “pages read” would have on sales.

I have different pen names for different fictional genres. Whenever I published a story, I automatically enroll it in KDP Select. Enrolling in Select makes the ebooks available in Kindle Unlimited (KU).

Kindle Unlimited was a good deal. Here’s why. Sales. Although KU readers could read the ebooks for free, other readers bought the ebooks. No matter how much, or how little, Amazon paid for pages read, readers were buying the ebooks too.

Happy days — no matter how cynical we can be about “visibility”, it seems that KU does indeed make ebooks more visible, and this leads to more sales.

So when KU changed, I decided to leave my fiction enrolled in Select to see what happened. However, I also decided that I’d hedge my bets by not enrolling newly published fiction in Select. I’d “go wide” with those new ebooks, publishing to other ebook retailers.

Kindle Unlimited sells ebooks

I’ve published several ebooks over this past month, ignoring Select. I always meant to go wide with them, but I got busy, and had no time to publish the ebooks elsewhere.

Last week, I checked the sales on the new ebooks — novels I wrote under a couple of pen names. They seemed slow. With established pen names, you have an audience, so I couldn’t work out why the slowdown occurred. With one ebook, I was entering a new genre. The pen name was completely new. Three weeks after publishing that ebook… crickets. Not a single sale for that ebook. How was that even possible?

To my mind, the reason was KDP Select. I hadn’t done any advertising for the new ebooks, so the miserable sales seemed to be because the ebooks just weren’t visible to enough readers, because they weren’t in KU.

I decided the heck with it, and enrolled all the newly published fiction in KDP Select… and… made sales.

Your mileage may vary, of course. I’m not suggesting that Kindle Unlimited solves all problems. However my short-lived experiment suggests that it does bring visibility.

I’m not alone:

”I knew within a week that I’d made the right decision to join KU. My KU ebooks saw an immediate boost in ranking. Not only were the page-reads mounting, but the sales of those ebooks were also on the rise!”

Try your own experiments, to see what works for your ebooks.

Updated: January 10, 2017

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Short Fiction Secrets: How To Write And Sell Short Stories

Short Fiction Secrets: How To Write And Sell Short Stories

$5.99

Want to write short stories? If you answered yes, that's excellent… Here's why. Today, you can make money writing short fiction.

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