Tag Archives: marketing

Self-Publishing Success With Social Media: 4 Content Curation Tips

Self-Publishing Success With Social Media: 4 Content Curation Tips

Hate blogging? Some authors do. I love it because it’s so easy — I’m writing anyway, so why not blog?

Of course, blogging is just one form of social media. You can use social media networks like Facebook and Twitter to get the word out about your books too.

Eliminate social media panic with content curation

Sometimes when I mention blogging to a self-publishing author (because blogging is easy, cheap, and effective) they panic. But I don’t know what to blog about…

Consider this. Social media is social. You can post others’ content as well as your own. When you find and share others’ great content, this strategy is known as content curation.

1. Find great content and share it: content curation builds authority

One of the biggest benefits of content curation is that it can help you to build your authority as an author.

Here’s how it works. Imagine for a few moments that you’re an author who publishes cozy mysteries. You’ve written three mysteries about your heroine, a retired military dog handler who lives in a small English village. You want to use content curation to promote your cozies.

Start by thinking about who might buy your books. Make a list. Your list could include:

  • Readers who love cozies;
  • Readers who love dog books;
  • Fans of various authors who write books similar to yours…

Next, think about the type of content those readers might enjoy. In other words, get into the mindset of your ideal reader, and make a list of that reader’s interests.

Your ideal reader’s interests will guide you when you’re curating content. Your curated content could include material on topics as disparate as English cricket, recipes for dog food, and Agatha Christie.

Of course, while you’re happily curating others’ content, don’t forget to share promotions for your own books too.

2. Use tools to help you to curate content (some tools are free)

There are many, many social media tools you can use for content creation.

While content curation is possible without tools, tools like Buffer make it easier. Buffer is a social media sharing app which can automate sharing; it has a free plan, so it costs you nothing to get started.

3. While curating, remember your goals — it’s easy to lose sight of them

Unfortunately, social media can become a HUGE time sink, as I know to my cost, so remember your goals.

Your primary goal is to promote your books. Since a goal without a deadline is merely a dream, set goals with deadlines.

For example:

4. Use strategy when choosing your content curation sources: you never know who’s reading

Sharing your content discoveries takes minimal time — finding and reading content takes a lot of time. That said, you’re probably reading for entertainment anyway.

You may already have a list of websites and blogs you follow, so make your content choices strategic.

Let’s say that you’d love to have your cozy mysteries featured on Blog A. Why not share content from Blog A for a few weeks? Of course, there’s no guarantee that Blog A will review your upcoming mystery… on the other hand Blog A may do that.

If Bog A doesn’t, another blog or website might take note of what you’re posting, and get in touch.

In short, content curation is a way of winning friends and influencing people. Who knows, you may share content from a literary agent, and that agent, or another may contact you.

Onward… Try content curation. It’s fun, and it can be a powerful tool in your book marketing arsenal.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99
I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly. More info →
Buy from Apple iBooks
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Amazon Kindle
Plot Hot-Selling Fiction The Easy Way

Plot Hot-Selling Fiction The Easy Way

$5.99
Author:
Series: Selling Writer Strategies, Book 3
Genre: Writing
How To Write Novels And Short Stories Readers Love: You're about to discover the easiest, fastest, and most fun plotting method ever. You can use it for all your fiction, whether you're writing short stories, novellas or novels. Take control of your fiction now, and publish more, more easily. More info →
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Apple iBooks
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.

Self-Publishing Professional: How To Sell Your Services

Self-Publishing Professional: How To Sell Your Services

Learning self-publishing is a challenge, but once you’ve learned how to publish your own books, you have an excellent skill which can earn income for you. New self-publishers, and even experienced ones, welcome help in many different areas of the self-publishing process.

Self-publishing pro: how do you get started?

A year ago, one of my writing students quit her day job, and then promptly became blocked. She decided that she had to go back to work. While she was job hunting, I suggested that she post on a self-publishers’ forum that she was ready to help others to publish their books. She managed to get some editing work right away.

Within a month, she had so much editing work that she had to stop advertising. When I last heard from her, she was back to full-time self-publishing, and doing a little editing on the side.

You can try a similar strategy to get your first clients; no need for a website unless you already have one. Investigate the various Facebook forums for self-publishers, as well as other online forums. However — this is important — do make a few posts to establish who you are first, so that people get to know you. Then by all means ask whether anyone needs help with self-publishing.

Now let’s look at some publishing areas in which you might consider offering services.

Self-publishing areas in which you can offer help

  • Research services. Bestselling authors have always hired researchers, now self-publishing authors need help too.
  • Covers. Not necessarily designing covers (but if you have the skills, go for it), consider offering help sourcing images, buying premade images, and commissioning designers.
  • Editing: always a challenge for self-publishing authors. There are several different kinds of edits. Choose the one in which you feel most confident — whether that’s developmental editing or copyediting.
  • Proofreading: always necessary.
  • Formatting for print, and for ebooks. Many authors get hung up over this. They’ll love it if you can offer files which are ready to upload to Amazon KDP, Amazon Createspace, and elsewhere.
  • Marketing help. This is a challenge for authors, always. You can offer basic help, as well as more extensive help. Basic help would include things like setting up a Facebook page and mailing list. More extensive help could include setting up Amazon ads, Facebook ads, etc.

Getting paid for self-publishing help

All creatives (writers, designers, photographers) are paid up-front. Obviously, this makes a lot of sense. You have a micro business, so you can’t afford to chase people who owe you money.

When you’re starting out, you can generate PayPal invoices so that people who want your help can pay you.

As your business builds, ecommerce solutions like Shopify make it simple for you to get paid for your self-publishing services, as well as to keep records for tax. Selz is a another option — it’s also simple and easy to use.

Selling services is a little different from selling goods, and Selz advises you:

To build your service business on Selz, you must be able to prove you have provided the service. This can be very easy. You could collect an email receipt from each of your buyers as proof. If you are delivering the service in person, you could collect a physically signed receipt.

With hundreds of thousands of authors who self-publish, your self-publishing services will be welcomed by your clients.

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing
You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day? More info →
Buy from Scribd
Buy from Inktera
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle

Book Marketing For Authors: Yes, Social Media Sells Books

Book Marketing For Authors: Yes, Social Media Sells Books

Many authors find book marketing — and marketing in general — a challenge. So let’s try to overcome your fears and doubts, so you can sell more books. Today, social media is the easiest way for you to sell if you’re pressed for cash to invest in marketing.

(By the way, by “books” I mean ebooks too, of course.)

Book marketing on social media: get comfortable with ONE network

You know that I’m a veteran blogger, and I recommend blogging for authors. I started blogging way back in the late 1990s, and my love for instant publishing hasn’t wavered. What can I say? I’m all about the instant gratification; I started out as a writer using golfball typewriters, and communicated with my publishers and literary agent via airmail letters, and telegrams. So blogging is always wonderful to me… Write, and PUBLISH. 🙂

Currently I’m reading The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand. It’s an excellent book; I highly recommended it to you. It gives you a lot to think about. He has a lot to say about connections.

Blogging, as well as social media, is all about the connections you make.

I strongly recommend that you create your author blog, but whether you do or not, choose ONE social network on which to get started. There’s a real danger, with social media, that you’ll spread yourself too thin, and won’t get results if you try to manage two or three networks when you’re starting out.

Which network? Choose the one which appeals to you: Twitter, Facebook, Pinterest, Google+…

Book marketing on your network: give it three months

In my copywriting business, clients complain that “social media doesn’t work…” By which they mean, they posted to their social network of choice five times, and then gave up.

Think about the two words: social media for a moment.

Social: get known, engage, and be there. You can’t make friends and contacts unless you show up.

Media: publishing.

So in summary: be on social media. Get social, and publish there.

A word about publishing. Please, I beg you, don’t make a social media platform your major publishing platform. Use your own blog for that. Medium is in trouble, and it’s just the latest in a long line of social platforms which found it hard to stay in business.

The best tip I can give you for book marketing on social media is: be patient, and consistent. It takes time to get your first 100 followers. After that, it’s much easier. Be on your chosen social media platform daily, for at least ten minutes — for three months.

Consistency counts: show up, every day — engage, and publish

Social media is social, so you can’t spend all your time on your social media network pushing your own book, or books. Indeed, very little time should be spent on promoting your book.

Remember: social, and publishing.

There’s nothing in those two words to suggest promotion.

Promotion happens in your profile on the network. Link to your Author Page on Amazon, or to your blog, or even to your book’s product page on Amazon, if you don’t have a blog or an Author Page. (Get a blog, and Author Page.)

Think longterm. Your social media account will become more valuable over time. The more years you spend there, the more your presence will be felt — and the more books you’ll sell.

How to sell your books on social media: use Facebook’s pages

You sell your books on social media by engaging, and publishing.

You’ll sell books, if you do that, but please don’t expect results within your first three months on a platform.

Many authors find that Facebook’s Pages function is very useful. You can create a Page on Facebook for your self-publishing business, as well as for each book you write.

If you’re not sure what to publish on your Facebook Pages, read this article, Facebook Adds New Post Prompts for Pages:

Facebook’s added a new Page posting options listing to help guide Page admins on the various outreach tools and functions available, making it easier to try out new tools.

We haven’t scratched the surface of social media yet. Over the next few months, we’ll get into the nitty gritty of book marketing on social media.

Resources to build your writing career

Watch for free contests, writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check our our ebooks for writers.

Easy And Fun Copywriting for Writers

Easy And Fun Copywriting for Writers

$4.99
Author:
Genre: Writing
Tag: copywriting
Are you making money as a freelance writer? Or do you aspire to? If so, you need the ability to SELL your writing, and any products, like ebooks and blogs, that you create. Simple, but powerful copywriting skills help you to do that. More info →
Buy from Amazon Kindle