Before you begin writing your book, think about marketing it. Tackling the marketing process up-front can save you a lot of time, whether you’re looking for a traditional publisher, or want to self-publish.
A traditional publisher will want you to describe the market for the book, and your plans for reaching the market: this is a vital part of your book proposal. If you want to self-publish, then you must know who will buy your book, and why, before you write it, otherwise you’ll waste time and money.
Marketing is just as important for fiction as it is for nonfiction.
Here are some questions to ask yourself about marketing your book:
* Who are your target buyers? Why do they want to read your book?
* If you’re writing nonfiction, how many books are already published on your topic? Read them, and ask yourself how your book will be different from those already available. What do the already-published books leave out?
* If you’re writing fiction, what genre are you writing in? What books are bestsellers in your genre?
Thinking about marketing your book before you’ve even written it can be scary. However, it’s necessary, and ensures that your book will sell.
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