Here’s a fascinating article; it’s an interview with Sylvia Day, the author who’s managed to displace EL James from the #1 spot in bestselling trade fiction.
Sylvia Day believes that genres, as we know them, are breaking down. In the interview, Author Who Knocked “Fifty Shades” From Its No. 1 Spot Explains Why Publishers May Be Doomed, she says:
“â€¦it’s being driven by self-publishing. When you wanted to market something to big publishers before, it had to fit a slot. A lot of hybrid fiction hasn’t performed well because it didn’t fit into a neat category. With self-publishing, you don’t have to worry about that. At book conventions, it used to be that all the writers would fight to get into the panel where publishers would talk about the next big trend. Now, it’s the reverse.”
What does this mean if you’re writing a novel?
Firstly, if this is your first book, and you’re writing a novel which doesn’t easily fit into a genre, be careful. It’s hard enough to sell. You don’t want to do anything which would make your book hopeless to categorize. In other words, if you’re writing something that’s cross-genre, try to keep some elements of ONE genre predominant, so that you have a market.
On the other hand, if you’ve written several novels, and have an idea for a book which “breaks the rules” so to speak, go ahead and break them.
Market your book to your readers, but make them aware that your book is cross-genre, and has some elements with which they may not be comfortable. This will stop you getting some one-star reviews from outraged readers. We hope. 🙂
Read the entire Sylvia Day interview. She has some wonderful insights.
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