You’ve written a book. That’s great! Many, many kudos to you. It’s an immense achievement, and one you should always be proud of, because it takes a lot of time, energy and commitment.
Now comes the fun part – promoting your book. BTW, I tell my students to promote as they write, but most writers just want to get the book DONE.
Book promotion has many pitfalls. You can waste a lot of time on promotion – time which would have been better spent in writing another book.
How NOT to Waste Money & Time When Promoting your Book By Marion Cuba offers excellent advice: “Time & Money Waster: a Fancy, ‘Flash’ Format Website
Having a website is a definite plus. BUT – the flash format, though gorgeous – it moves and spins – unfortunately registers only as an image. That means it does NOT register as words and phrases. So, people surfing for information on my subject will not be drawn to my website.”
A Web site is essential for any writer, but don’t let yourself be talked into an all-singing or all-dancing Flash extravaganza. You just need a SIMPLE site, the simpler the better. And you can easily do it yourself.
Sensible promotion for your book includes: a simple Web site, a blog, regular news releases, and schmoozing online in discussion forums dedicated to the subject of your book. Many writers want to schmooze with other writers, but remember who’ll be buying your book, and interact with them.
Please don’t go overboard on promotion: spend most of your time writing your next book.
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