Most writers are shy of promotion. And yet, they need and want readers.
Our favorite fantasy is that we’re “discovered”. Someone else does all the work, and we just get to sit and write…
I love this interview, Kindle Author: Kindle Author Interview: Consuelo Saah Baehr, because the writer “gets” promotion:
“CONSUELO SAAH BAEHR: I began a blog and diligently post every two or three days. I also comment on sites like The Huffington Post and The Daily Beast and invariably I get views to my blog and my books. I am a frequent participant on the Kindleboards and find the camaraderie very inspiring. I do guest blogging and interviews every chance I get and have also taken out two small ads on the Kindleboards. I did a Goodreads giveaway and attracted almost 900 participants. I send review copies to reputable reviewers and hope theyâ€™ll take the time to look at the book. I just keep doing what I can. Iâ€™m not very savvy technically but I cobble things together. I spend a part of every day doing some sort of marketing.”
What promotion will you do, today, tomorrow, this week?
I encourage you to learn advertising and branding. Learning how to do it is key. Once you know how, you may cringe initially, but then you’ll find that you enjoy it, and accept that promoting is a part of your writing life.
What will you promote today?
A tip: promotion starts while you’re writing your book. Start a blog, get known. Take baby steps.
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