Confused about Twitter? Think of it as a way of having a conversation… with everyone on the planet. Naturally, this makes Twitter perfect for book marketing.
I adore Twitter. It’s hard to believe that I’ve been tweeting since 2007. I especially love it because you get an instant response when you want HELP. Twitter is comforting for those moments when your power suddenly goes off, or something disastrous happens, such as a bush fire way too close for comfort.
Disasters aside, you can market your books on Twitter, and you should. It’s a great way to let people know about your books.
Book marketing on Twitter: what you need
One tip. Avoid the hard sell. It’s not necessary to tweet BUY MY BOOK (all in caps); that’s just annoying.
As I said here about selling on social media, on the social media networks, your aim is to:
… provide value: entertainment, news, and information which people need. In the process of this, you’ll be able to sell.
Have fun, and be social.
On Twitter, you can mention your latest book on your profile, and in addition, you can pin your “my book’s published” or similar tweets to your profile, so they don’t get lost.
So, what do you need?
- Your book, published or unpublished (aim to build an audience before publication day);
- Images: photos you took of yourself, your workspace, your dog, your kids… And/ or photos — your book’s cover, plus photos you’ve sourced elsewhere. These might be people who look like your hero/ heroine, etc;
- Talking points. Such as your book in 25 words; (fiction) character descriptions; (fiction) a character’s journal… etc.
How let’s look at some tips.
1. Avoid random tweeting: create a Twitter book marketing campaign
We discuss this in my new program, Social Media Copywriting And Graphics: Get Attention And Sell More.
Creating campaigns is essential, otherwise you’re just spinning your wheels. You need a baseline, a goal, and a time limit on your campaign, as well as the content that you’ll use.
2. Consider Twitter advertising: is it worth it?
The more books you’re promoting, the more Twitter advertising may be worth it to you. If you have just a single book however, hold off on paid advertising until you’ve created several successful Twitter book marketing campaigns.
We discuss advertising Returns on Investment (ROI) in Social Media Copywriting And Graphics: Get Attention And Sell More. At times, you can ostensibly “lose money” on advertising, and still make a profit.
3. Twitter can be your own personal market research tool when you connect with readers
One of the benefits of social media in general is that you can interact and engage with readers. The relationships you build on Twitter will be useful, because:
- Readers will tell you what they loved/ didn’t love about a book… think of Twitter as an ongoing focus group;
- People you get to know on Twitter can make wonderful beta readers;
- You’ll discover genre trends before other authors.
Book marketing on Twitter: will it work for you?
People tend to either love Twitter, or hate it.
If you’re on the fence, and haven’t tried Twitter, create an account, and start following a few authors. Comment on their posts; retweet tweets you find useful. Remember to set up your profile with the information on your latest book.
Most importantly, have fun on Twitter. It’s one social network which can surprise you at times — in a good way. 🙂
Wish that you could make social media work for you?
Our latest program for writers, Social Media Copywriting And Graphics: Get Attention And Sell More, makes selling your books on social media easy.
In 2019, as book marketing becomes ever more competitive, social media offers solutions, especially if you’d like to become a full-time writer — or if you just want to sell more books.
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
What if you could market in just 15 minutes daily?More info →
In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.More info →