Category Archives: Book promotion

Book Marketing On Twitter: 3 Tips You Can Use Today

Book Marketing On Twitter: 3 Tips You Can Use Today

Confused about Twitter? Think of it as a way of having a conversation… with everyone on the planet. Naturally, this makes Twitter perfect for book marketing.

I adore Twitter. It’s hard to believe that I’ve been tweeting since 2007. I especially love it because you get an instant response when you want HELP. Twitter is comforting for those moments when your power suddenly goes off, or something disastrous happens, such as a bush fire way too close for comfort.

Disasters aside, you can market your books on Twitter, and you should. It’s a great way to let people know about your books.

Angela Booth on Twitter

Book marketing on Twitter: what you need

One tip. Avoid the hard sell. It’s not necessary to tweet BUY MY BOOK (all in caps); that’s just annoying.

As I said here about selling on social media, on the social media networks, your aim is to:

… provide value: entertainment, news, and information which people need. In the process of this, you’ll be able to sell.

Have fun, and be social.

On Twitter, you can mention your latest book on your profile, and in addition, you can pin your “my book’s published” or similar tweets to your profile, so they don’t get lost.

So, what do you need?

You need:

  • Your book, published or unpublished (aim to build an audience before publication day);
  • Images: photos you took of yourself, your workspace, your dog, your kids… And/ or photos — your book’s cover, plus photos you’ve sourced elsewhere. These might be people who look like your hero/ heroine, etc;
  • Talking points. Such as your book in 25 words; (fiction) character descriptions; (fiction) a character’s journal… etc.

How let’s look at some tips.

1. Avoid random tweeting: create a Twitter book marketing campaign

We discuss this in my new program, Social Media Copywriting And Graphics: Get Attention And Sell More.

Creating campaigns is essential, otherwise you’re just spinning your wheels. You need a baseline, a goal, and a time limit on your campaign, as well as the content that you’ll use.

2. Consider Twitter advertising: is it worth it?

The more books you’re promoting, the more Twitter advertising may be worth it to you. If you have just a single book however, hold off on paid advertising until you’ve created several successful Twitter book marketing campaigns.

We discuss advertising Returns on Investment (ROI) in Social Media Copywriting And Graphics: Get Attention And Sell More. At times, you can ostensibly “lose money” on advertising, and still make a profit.

3. Twitter can be your own personal market research tool when you connect with readers

One of the benefits of social media in general is that you can interact and engage with readers. The relationships you build on Twitter will be useful, because:

  • Readers will tell you what they loved/ didn’t love about a book… think of Twitter as an ongoing focus group;
  • People you get to know on Twitter can make wonderful beta readers;
  • You’ll discover genre trends before other authors.

Book marketing on Twitter: will it work for you?

People tend to either love Twitter, or hate it.

If you’re on the fence, and haven’t tried Twitter, create an account, and start following a few authors. Comment on their posts; retweet tweets you find useful. Remember to set up your profile with the information on your latest book.

Most importantly, have fun on Twitter. It’s one social network which can surprise you at times — in a good way. 🙂

Wish that you could make social media work for you?

Our latest program for writers, Social Media Copywriting And Graphics: Get Attention And Sell More, makes selling your books on social media easy.

In 2019, as book marketing becomes ever more competitive, social media offers solutions, especially if you’d like to become a full-time writer — or if you just want to sell more books.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

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Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

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Resources to build your writing career

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Book Marketing: How To Use Short Stories To Promote Novels

Book Marketing: How To Use Short Stories To Promote Novels

Does the idea of book marketing make you wince? You’re working on a novel, or you’ve just completed one. Everyone who’s read it tells you that they love your book. You need to get it into the hands of as many readers as possible, but the idea of selling yourself makes you wince.

As a tribe, authors are shy and retiring. Most are introverts, and extremely reluctant to promote their work.

You’re a typical author, and you want a way to promote your novel that you can do. You’re worrying that it’s impossible.

It’s not impossible. You can promote your novel by writing. You don’t need to dominate social media with “buy my book!” messages, or create a book trailer, or… Whatever. While there are a thousand things you can do to market your book, there’s one way you can do it without hassle — you can write and publish short stories.

Your simple book marketing plan for your novel: how to use short stories for promotion

I spend a lot of time on Amazon. I browse the virtual book shelves because I’m a reader, but I also want to know what’s selling. Over the past 12 months, I’m delighted that traditional publishers seem to be pushing their authors to use short stories and novellas for promotion. Or maybe these savvy authors are doing it proactively.

Either way, you can do what they do.

Here’s a very simple book marketing plan which uses short stories for promotion. Modify it as you wish — make it your own. Don’t forget our fourth step: compile your short stories into a bundle, and sell that ebook too.

A tip: leave your solo short stories for readers to discover. Don’t remove any from publication just because you’ve included them in a bundle.

1. Publish a short story while you’re writing your novel. (Make it low-priced. Or just post the story on your blog.)

You’re writing your novel. Whether or not it’s going smoothly, take a few minutes each day for a week or two to work on a short story.

Use our basic short story template:

Someone — Your Main Character — Wants Something.

He wants to achieve a specific goal. He also has a hidden need. For example, your character, Fred, an accountant, might want a promotion at work. His hidden need is to build his confidence.

Write a page or two so that the reader gets to know and like the character.

Publish the short story while you’re writing your novel.

Vital: create a signup page for a mailing list, and add a link to the signup page in the back or front matter of the story. Any reader who signs up to your list after reading your story may well buy your novel… they like you. 🙂

2. Three weeks before your novel’s publication day: post another short story.

Happy days. Publication day is in sight. You’ve got your cover, and someone’s proofing the final copy of your novel.

Write a quick short story that has some relation to your novel. Maybe it’s set in the same location as your novel, or is a prequel. It doesn’t matter how slender the connection: write the story, and publish it.

Don’t forget to include the link to your signup page.

3. Publish another short story (or novella) a month after publication day.

Publication day has come and gone. For better or worse, your novel is now available for readers… It’s time to write another short story, or a novella, to kick your novel along.

Your novel will appear on various “new” or “just released” lists on the ebook retailers for around four weeks after publication day. This gives your novel a little boost. Then a month after you publish, it drops off those lists.

This is the danger period — kick Amazon and the other ebook retailers back into life with your new short story. It will appear on the “new” lists and gives your novel a boost.

Again, don’t forget to add the link to your mailing list signup page to the back matter.

4. Three months after publication: compile your short stories into a bundle, and sell it.

It’s three months since you published your novel. You’re hard at work on another novel.

Take a few hours and write another short story. Add all your other short stories, and bundle them into a collection. Publish it.

Of course, you’ll let readers know that they can read a novel you’ve published. Add the novel’s links on the various ebook retailers to your signup page.

Remember to use social media to promote your short stories — and your novel too, of course

We’ve talked about writing short stories. Don’ t forget to promote each story as you publish it.

You’ve now got quite a collection of books you can promote… You have the short stories you’ve written, and the bundle, and your novel too.

You’re doing a wonderful job of promoting your novel, and you’re doing it in the way you do best. You’re writing. Kudos to you. 🙂

How To Use Short Stories To Promote Novels

Discover how to write and profit from short stories

Want to write short stories? If you answered yes, that’s excellent… Here’s why. Today, you can make money writing short fiction. Discover how, with Short Fiction Secrets: How To Write And Sell Short Stories; it’s now available at ebook retailers.

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

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Plot Hot-Selling Fiction The Easy Way

Plot Hot-Selling Fiction The Easy Way

$5.99
Author:
Series: Selling Writer Strategies, Book 3
Genre: Writing

How To Write Novels And Short Stories Readers Love: You're about to discover the easiest, fastest, and most fun plotting method ever. You can use it for all your fiction, whether you're writing short stories, novellas or novels. Take control of your fiction now, and publish more, more easily.

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Write Bestselling Fiction: Your Blurb Needs People (Blurb 2)

Write Bestselling Fiction: Your Blurb Needs People (Blurb 2)

If you’re writing fiction, you hope it will be bestselling fiction. Since that’s the case, your blurb (book description) has just one function: to get its readers to take action.

What action? You want readers to read the book’s sample. Ideally, you want them to go on to buy the book, or at the very least to remember the book and the author’s name.

(By “book”, I mean ebooks too, of course.)

I coach writers, so I read a lot of blurbs. I advise students to focus on people in their blurbs. Readers want to read about people, above all.

If you doubt this, consider your favorite novels:

  • In the Harry Potter books, who’s more important, Harry and his friends, or Hogwarts? (I know that both are important, but go along with me here… :-))
  • In Game of Thrones, do you remember the setting, or the characters?

PEOPLE: who are your characters, and why should we care?

Try this exercise.

Choose your three main characters, and write a one-sentence summary of each one. Yes, just one sentence. Include each character’s major flaw, as well as his biggest virtue.

Here’s an example. “At just 26, Demetria Jones had already had 26 jobs, and she was proud of that.”

Demetria’s flaw: she can’t hold a job. You sense that she’s slightly out of step with the rest of society — and she doesn’t care. Her virtue is that she’s willing to keep trying job after job.

Are you interested in Demetria? Many readers will be interested enough to keep reading, and that’s what you want your blurb to do — keep readers reading. Then you want them to read the ebook’s sample too.

Craft your one-sentence summary while you’re writing your novel

Here’s why you need to craft your character summaries while you write: so that you remember what you’re writing. It’s all too easy, when you’re writing a novel, to wonder off onto weird tangents.

Sometimes this works. You start a scene, and you don’t know quite where you’re headed with the scene, but it seems interesting, so you keep going. If you’ve crafted a one-sentence character summary for each character, that acts as a compass, and you won’t wander too far off track.

With parts 1 and 2 of this series, you now know enough to write excellent blurbs. Have fun. 🙂

Read the first part of our “write a blurb which sells” series

This article is the second in a series.

In Writing Fiction To Sell: Your Blurb’s An Advertisement, Part 1, the first article in this series, we talked about the importance of clarity in writing your blurb. We also gave you a template, and some exercises.

Serial Fiction Bonanza: Get Readers, Get Fans — Make A Solid Income From Your Fiction FAST

Serial Fiction Bonanza: Get Readers, Get Fans — Make A Solid Income From Your Fiction FAST

Serial fiction has been around since the days of Charles Dickens. Self-publishing authors love it. Discover how to write serials in our new four week class. Coaching is included — you’re not writing alone.

By the end of the program, you’ll have published several episodes of your serial fiction. You’ll also be steadily marketing, while you’re writing and publishing.

Join us: you’ll have a lot of fun, and you’ll boost your fiction writing career.

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