Category Archives: marketing

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

If you’ve got a blog which you’re using for book marketing, be aware that Pinterest is a great source of traffic. You may find, as many authors do, that Pinterest sends you more traffic than Google.

If you’re just getting started using social media for your books, you may find this post on book marketing on Twitter useful. My program, Social Media Copywriting And Graphics: Get Attention And Sell More, provides advanced strategies.

Book marketing on Pinterest: make it fun, and be consistent with your pinning

When I coach authors, I always suggest that they choose social media networks which are fun for them. I love Pinterest, but many authors prefer Facebook.

Your social media posts needn’t take much time, and consistency counts.

When you get started on a social media network, it takes time to build traction. That needn’t concern you; everything you do is cumulative.

1. Create a board for each book you’re promoting

Consider creating a “book board” for each book. Alternatively, create a board for the book’s genre, or category.

Create a board for your book

You can also create boards for your interests, as they relate to your books, as you can see from one of my boards, above.

Remember that Pinterest is social, so do repin others’ pins. Some successful Pinterest users have a formula for the number of promotional pins they pin, to promoting others’ pins. Do what works for you.

2. Join with other authors in your genre/ category for a group board

Group boards can be very useful; they can also be useless. Newer Pinterest users tend to join as many group boards as they can, without any intention of interacting on a board.

A tip: make your group board invitation-only, and populate the board before you invite others.

Once your genre/ category board is established, invite other authors, one at a time. Send each author a personal message.

mystery boards on Pinterest

Image: boards for mystery books.

3. Mix it up: get creative with your graphics

As well as posting your book covers, and inspirations for your characters, you can post:

  • Image of the location where your books are set;
  • Brief quotes from your book, added to appropriate images;
  • Snippets from book reviews, with an image…

One author was thinking ahead to promotional opportunities before she published her contemporary romance. She included recipes in the novel, then cooked the recipes, and posted wonderful images to Pinterest.

Book marketing on Pinterest: is it for you?

Much like Twitter, some authors adore Pinterest, others look on it as a chore.

If you’ve never used Pinterest, use the network for a couple of weeks first. See what other authors are doing on the network. Then use Pinterest with confidence.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

My students tell me that the biggest challenge they have with book marketing is finding time to do it. Authors are busy, especially those authors who work a day job. Add children to the mix, and you end up writing in the marginalia of your life.

So how do you find time?

Book marketing: time, energy, and money

You need time to promote your books, as well as the enthusiasm for it — and the money, today. So I’m always looking for easy, fast, and low-cost marketing strategies for my students, and of course for me.

Try these tips; they work for my students, so they’re worth trying because they may work for you too.

First, a tip which concerns writing.

1. Many books from one idea: think smaller books and publish more often

In Self-Publishing Tips: How To Sell Books Without Marketing we pointed out:

Amazon doesn’t care whether you publish a book of 100,000 words or 2,000 words. I’ve been encouraging you to write and publish short stories, and short nonfiction too.

We’re on the cusp of 2019. I’ve developed my publishing plans already. If you’re still working on it, and mulling over what you’ll publish next year, consider adding shorter books to the mix.

Think in terms of novellas for fiction.

With nonfiction, think of “easy solutions.” It takes forever to research and write a nonfiction book of 50,000 words. Moreover, the market’s well supplied with them already, in many categories.

Consider short nonfiction.

Start by researching current trends in whichever categories of books you write. Then research trends and crazes in the news media. What movies are coming up which indicate a trend? (Movies set fashions.)

Take a risk, too. When an idea strikes, trust your intuition. Who knows, you may be in the vanguard of a brand new obsession. Rush to publication, and you may sell thousands of copies. (Remember the coloring book craze of a couple of years ago?)

2. Sell your books from your own website, and keep more money

When you sell your books via retailers they of course take a chunk of the profits. When you sell from your own site, you get to keep more money.

That’s a big benefit. Here’s another benefit: by slowly transitioning to “going wide” (publishing everywhere you can), and adding your own website to the mix, it gives you a chance to build community.

When they think “community”, authors tend to think “oh — a Facebook group.” Creating a Facebook group became popular once Facebook started restricting what appears in your news feed, because you get group postings in your feed.

BUT (and it’s a big, juicy but) when you tie your fortunes to a big company, it’s like swimming with a killer whale. Yes, the whale may play nice for a while, but sooner or later, you’ll be swiped to oblivion.

It’s a challenge to set up your own website. However, if you use a website creation company like Squarespace, you can set up an online store in minutes. And the big company takes care of all nuisance housekeeping tasks.

More and more authors are spending time and energy on their own websites. Consider whether it might work for you, going forward.

3. Build your community: reward readers who love what you do (and find new readers)

Authors are hopping onto Patreon too, to build their community of readers. They publish complete short stories on their Patreon blog, then publish the stories elsewhere. They also offer snippets from works in progress.

In 2019 and beyond, building a community around your author name will become imperative. Today, it’s a challenge to find your readers because audiences are so fragmented. The only way to get a wide reach is via advertising, and that’s becoming increasingly expensive, as well as taking lots of time.

Try out different book marketing strategies: test, to see what works for you

We all long for a magic bullet when it comes to book marketing. Unfortunately, no single strategy works for everyone. Nor does any strategy keep working forever, except for carrying on with your writing, while marketing.

Onward, ever onward. And do have fun with it all. 🙂

Book coaching: struggling with your book?

Book coaching: struggling with your book?

Book coaching may well be the best investment you ever make in yourself and your future.

Angela’s guidance helps you to write, publish, and market your books successfully.

Check out our new Book Coaching options, and come write with us.

Plan, Write, And Publish Serial Fiction In Four Weeks

Plan, Write, And Publish Serial Fiction In Four Weeks

eBook: $5.99

Why write serial fiction?

Everyone's busy today. A serial is by its nature, faster to write, and publish, than a novel.

It's a quicker read too, and many readers appreciate this. While a reader may hesitate before committing hours to a novel, he can read an episode of your serial in minutes.

If you’re a new author, a serial serves to introduce you to readers. A reader may not be willing to commit to a novel by a new author, but be willing to read an episode of a serial.

More info →
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Self-Publishing Strategies: 5 Easy Ways To Promote Older Titles

Self-Publishing Strategies: 5 Easy Ways To Promote Older Titles

If you’ve been self-publishing for a while, your backlist is growing. You’re promoting your new releases, and over time, your backlist is left to fend for itself.

A couple of weeks ago a reader asked: “How do I promote my older books without spending money on advertising?”

Great question.

Self-publishing? Your books are available as long as you choose

One of the benefits of self-publishing is that your books are available forever, more or less. You can publish/ unpublish, edit and republish… Everything is up to you.

Keeping this in mind, that you can edit and republish at any time you choose, here are some strategies for promoting your self-published back catalogue.

1. Give an old title a makeover, and republish it

I’m a tinkerer, and I love hitting the PUBLISH button, whether it’s on a blog post, or a book.

One of the easiest ways to promote an older title is to edit it, and republish it. You can add new info (nonfiction) or a new chapter. With fiction, you can add scenes.

Remember to use the backmatter of all your titles for promotion. Add a (brief) preview of a recent release. Make sure that you’ve added a link to your website, and mailing list. Got many books? Develop a list of titles, and add the list to your entire back catalogue.

When I suggest a title makeover to students, they ask whether they should republish the book as a new title, or a new edition.

My rule of thumb:

  • More than 50% new content? It’s a new title. Unpublish the older title;
  • Less than 50% new? It’s a new edition of the title.

2. Change an older book’s cover to give it a fresh new look

This is the easiest way to promote an older title. Change the cover.

In some cases, this can have an enormous impact. One student changed the cover, and her book started selling copies every day. In her case, her new cover was more in line with her genre’s expectations, so the big uptick in sales made sense.

3. Update your most recent titles, with ads for your older books inside

When you publish a book, it’s done. You forget about it. However, always keep your backlist in mind.

See the first strategy, above. Advertise older titles in your new books, and add a list of all your titles to each book you publish.

4. Change the price on your older titles

Whatever the price you’re charging, change it. No, I don’t mean that you should lower the price of the book: increase it.

When I share this strategy with my students, they’re stunned. I encourage them to do it, assuring them that the sky won’t fall, and they’re even more stunned.

One student had a cozy mystery which hadn’t sold more than ten copies. He increased the price: now it sells, so he’s writing a series based on the characters… Go figure, right?

A side-benefit of increasing the price of older titles is that you can now afford to advertise them.

5. Pop a book into KDP Select for three months (or remove it from Select)

KDP Select is a conundrum. Some authors won’t have anything to do with it, and that’s OK. Other authors enroll everything in Select.

This is understandable. Some books do brilliantly in Select, others don’t.

Here’s what I suggest to new authors. If you’re publishing a novel, pop it into Select for three months, then go wide with it. When publishing nonfiction, go wide immediately.

With an older title, if it hasn’t been in Select for a year or more, pop it in for three months (be sure to give it a full or mini-makeover first), then take it out.

For older titles already in Select, take them out when their current three months is up, and give them a makeover, then publish them wide — and raise the price while you’re at it.

Get Angela’s guidance to help you to write, publish, and sell your books successfully

Make writing, publishing, and marketing your book much easier, when you have a coach

Book coaching may well be the best investment you ever make in yourself and your future.

Yes, writing a book can be scary, but I’m happy to coach you through the process, just as I’ve coached many other authors.

In response to students’ requests, we’re now offering monthly book coaching packages. Check them out, and come write with us.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing

You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day?

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.