Category Archives: self-publishing

Self-Publishing Success: 3 Vital Tips For 2019

Self-Publishing Success: 3 Vital Tips For 2019

A week into the new year, I chatted with a self-publishing author who’d decided to go back to freelance writing.

“My book sales tanked over the holidays,” she said. “I’ve tried everything, and I quit.”

I asked her what self-publishing success might look like to her. She responded with a grin: “That’s easy. Success would be if I sell ten thousand copies of every book I write… every year.”

She waited for a moment, then went on, “and without spending a fortune on advertising too!”

Self-publishing has changed over the past few years. Although it’s very easy to publish, it’s hard to get traction.

Self-Publishing success: set YOUR goals

Our conversation gave me food for thought, primarily about the publishing environment, and about setting writing goals.

Bottom line with the self-publishing business in 2019: you’ve got a worldwide audience. If other authors can launch books which make five figures in their first month, you can do it too. It might not happen fast, and it might take a lot of work, but you’ll never know what you can do until you TRY.

Task: set some goals which will help you to self-publishing success — and develop routines: see below.

Let’s look at some tips which may help.

1. DDT: Do, Don’t Think — routines have power

Many years ago, when I was raising three sons, running a business, and writing too, I created a little acronym: DDT. It meant: Do, Don’t Think.

Of course you need to think in the planning phase of a project, but when it’s time to execute, that time has passed. Now, you need to get it DONE.

You get things done via routines. Consider everyday tasks. You do them routinely. You don’t have to think about doing them, and you don’t procrastinate: you do.

After you’ve set your self-publishing goals for 2019, create daily tasks which will help you to achieve them.

2. Self-publishing is cumulative: use what you have (you always have more than you think)

I looked at the “I QUIT!” author’s publishing catalogue, and found areas where she could make more money with what she already had, and with minimal effort.

If you’ve been publishing for a year or more, look at your own catalogue.

Could you:

  • Expand on books you’ve published? That is, could you create an “advanced” version of a beginner’s book, if you’re publishing nonfiction? If you’re writing fiction, consider writing sequels and prequels of what you already have.
  • Add additional formats? Such as, print versions, audio versions, PDF/ MOBI/ EPUB  versions which you can sell on your website? If you’re selling well in a specific country, consider commissioning a translation.
  • Bundle books? Authors resist bundling, fearing that they’re cannibalizing sales, and this can happen in some cases. Experiment. If a bundle harms sales, remove it.

Every book you write is an asset. Use what you have — do more with every book.

3. Diversify: you might need to dig many holes before you strike gold

I come from a long line of farm folk. Farmers know that when sales are great, they’ll tumble sooner, rather than later. So they diversify. They plant different crops. They improve their herds. They never, ever expect things to stay great, because they don’t.

Diversification is essential for authors.

You can diversify in any way you like. I suggested copywriting, to my author friend, and not merely because we’ve released a new version of our copywriting class.

How you diversify is up to you. Plant something different — it may become your best crop. Just remember, what goes up, doesn’t stay up.

Self-publishing and quitting… don’t

If you’ve invested time, effort and money in your self-publishing venture, persist. Take a break, sure. But remember that you have assets, and that you can always do more with them.

Create goals, and a routine. And most importantly, diversify.

Happy writing. 🙂

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

eBook: $5.99
Author:
Genre: Marketing

You want to sell more of your writing. Chances are that you've tried social media, with minimal results. You believe that "social media doesn't work."

That's not so. It works, but you need to know how the huge social media networks, and the various advertising networks, operate to use them to your advantage.

Discover how.

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124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today

124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today

eBook: $5.99

You want to write fiction. Perhaps you're a self-publishing author — or perhaps you're a ghostwriter, and want to offer fiction writing services to clients.

Whatever your needs and dreams, this book, 124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today, will help.

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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Self-Publishing Pay To Play: Hello, Book Advertising

Self-Publishing Pay To Play: Hello, Book Advertising

Few authors are thrilled about the big shift in self-publishing in 2018, because the process became more a lot expensive. Both Amazon (AMS) and Facebook shifted to pay-to-play.

No more free visibility. If you want to sell books today, you need to advertise.

I prefer to keep all my blog posts positive. I know that this new “pay up!” situation will be disheartening for many authors.

We’ll look at how to cope in 2019. For now, let’s cast an eye over the terrain, so to speak.

Self-publishing: slimmer margins, more work

Pay to play means slimmer margins for authors who now have to advertise, or forgo sales.

Russell Blake has an excellent post on Amazon’s changes, and on advertising:

Amazon has taken real estate on their product pages and turned it into revenue streams… (because it’s a) revenue generation engine, it would have been dumb for them to offer visibility that doesn’t involve publishers and authors paying Zon…

Paying for ads wouldn’t be such a pain in the rear end if the reporting process made sense; at least then authors could make decisions. Unfortunately Amazon’s reporting is plain horrid.

Sales and advertising on Amazon: what the…??

On the sales side, many authors have been complaining about huge drops in their Amazon KDP sales since October. This book sales downturn isn’t across the board — not all authors are affected. However, it encompasses both straight sales, and KENPC income.

Affected authors believe that there’s a major glitch in KDP. Who knows? It’s a mystery.

As for the Amazon advertising situation… Authors advertising on Amazon can spend a lot of time wondering what on earth is going on too.

Suffice to say that AMS’s reporting is a mess. This is beyond-frustrating when you’re advertising on AMS. You’re throwing money into the void, and don’t know whether your ads are working, or not.

The solution? Roll on 2019

We’ll look at solutions in 2019 — many self-publishing authors will need to change what they’re doing, but this is nothing new. There’s an Amazon challenge every few months, and publishing is of course a business.

In the meantime, write on. 🙂

Want to sell your fiction? Start here

Write short stories, series, and serials Start with Story Power: Write and Sell Short Fiction: a complete program which helps you to write and sell short fiction. Coaching is included.

Start writing and selling short fiction today.

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

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Write Fast, Write Well: How To Be Prolific, and Sell – Powerful tips to increase your writing income

Write Fast, Write Well: How To Be Prolific, and Sell – Powerful tips to increase your writing income

$4.99

What If You Were Twice As Successful, Or Even THREE Times More Successful Than You Are Today?

There's No Ceiling On A Writer's Income... You Just Need To Be Prolific.

More info →
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Resources to build your writing career

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Fiction Writing: The Most Popular Posts In 2017

Fiction Writing: The Most Popular Posts In 2017

I started this blog in 2007 — how time flies, to coin a cliche. Back in 2007, although fiction writing was popular, it took the birth of the Kindle to truly expand authors’ interest.

Authors realized that the gatekeepers were gone. For the first time in history, authors could sell their novels directly to readers.

Why is fiction writing so popular?

By 2012, self-publishing had truly arrived. On the Kindle store, fiction outsells nonfiction by a wide margin, so I expected that the blog’s most popular posts in 2017 would be about writing fiction.

A comforting thought: you don’t have to be a brilliant writer to sell fiction. If you tell a good story, readers will read.

Let’s look at the four most popular posts — check them out, if you haven’t read them.

1. Basic Short Story Template: Keep It Simple!

I wrote the most popular post, Basic Short Story Template: Keep It Simple! in 2014. It’s been updated frequently.

If you haven’t discovered writing short stories as a promotional tool, check out the post, and write some short stories. They’re a super-simple way to guide readers to your novels.

2. Fiction Writing Tips for Beginners: Super-Easy Outlines

Outlines tend to stymie fiction authors, so Fiction Writing Tips for Beginners: Super-Easy Outlines, published at the start of 2017, has been popular.

Words to live by when writing fiction:

Fiction is all about emotion. No emotion? You’ve got nothing. Your idea, no matter how wonderful, will fizzle out.

3. Writing Short Stories: How Many Scenes Do You Need?

Another post from 2014: Writing Short Stories: How Many Scenes Do You Need? has been hugely popular.

One of the first things you think about when you’re writing fiction is — how long is this? Then you (if you’re like me) track your word count obsessively, because you know that your milestones determine the success or otherwise of a piece of fiction.

4. New Novelist: Write A Selling Novel With One Simple Strategy

I’m thrilled that this post, New Novelist: Write A Selling Novel With One Simple Strategy, is so popular.

To write novels which sell, every novel:

… must have a point. All the screaming excitement of your novel can’t and won’t make up for it if there’s no point.

Please use the strategy I outline in that post. The strategy won’t guarantee a bestseller, but you have no hope of selling if your novel doesn’t have a point.

Enjoy the posts. 🙂

Heart To Heart: Romance Writing For Beginners

Heart To Heart: Romance Writing For Beginners

eBook: $5.99
Author:
Series: Romance Writing, Book 1
Genre: Writing
Tag: writing fiction

Love makes the world go round, and of all the genres in fiction, romance, with its many sub-genres, is the most popular.

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More Heart To Heart: Write Hot-Selling Romance Fiction

More Heart To Heart: Write Hot-Selling Romance Fiction

eBook: $5.99
Author:
Series: Romance Writing, Book 2
Genre: Writing
Tag: writing fiction

I adore writing romance fiction, and now you can write romance too.

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