There’s more to writing a book than writing a book. You need readers too.
Your readers are called your “platform”. If you’re a wise author, you’ll build your platform before, during, and after you write your book.
Do You Have a Purpose and Platform in Place? By Patricia L. Fry says: “As I’ve written many times in my books, hundreds of articles and my blog, your platform is your following, your way of attracting readers. Who needs a platform? Every author who wants to sell books. Think about it; if you want to buy a book on sports statistics, you would choose one written by someone with a track record in this topic, right? If you had to choose from a dozen novels, you’d probably pick the one by an author whose name you recognize. I would venture to guess that Rachel Ray and Paula Deen sell more foods and cooking books than any unknown cookbook author.”
Building your platform is also called – marketing your book.
If you’re new to publishing, you may not be aware of the vital role which marketing plays in selling your book to a publisher. You need to convince your publisher that you have a platform already, before the publisher will buy your book.
Unfortunately, some writers get this the wrong way round – they look on book publishing as a way of providing them with a platform to do something else: to coach, to build a career as a speaker, etc. It doesn’t happen.
You build your platform before, during and after you write your book with your marketing activities.
My ebook “You CAN Sell Your Writing Now: Marketing Skills For Writers” teaches you to become a successful marketer of your writing and your writing skill. You’ll discover how to build your platform in a fun way as you write your book. It’s essential that you learn to do this, if you want to become a successful, selling author.
Remember – you need readers.
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