There’s more to writing a book than writing a book

There’s more to writing a book than writing a book. You need readers too.

Your readers are called your “platform”. If you’re a wise author, you’ll build your platform before, during, and after you write your book.

Do You Have a Purpose and Platform in Place? By Patricia L. Fry says: “As I’ve written many times in my books, hundreds of articles and my blog, your platform is your following, your way of attracting readers. Who needs a platform? Every author who wants to sell books. Think about it; if you want to buy a book on sports statistics, you would choose one written by someone with a track record in this topic, right? If you had to choose from a dozen novels, you’d probably pick the one by an author whose name you recognize. I would venture to guess that Rachel Ray and Paula Deen sell more foods and cooking books than any unknown cookbook author.”

Building your platform is also called – marketing your book.

If you’re new to publishing, you may not be aware of the vital role which marketing plays in selling your book to a publisher. You need to convince your publisher that you have a platform already, before the publisher will buy your book.

Unfortunately, some writers get this the wrong way round – they look on book publishing as a way of providing them with a platform to do something else: to coach, to build a career as a speaker, etc. It doesn’t happen.

You build your platform before, during and after you write your book with your marketing activities.

My ebook “You CAN Sell Your Writing Now: Marketing Skills For Writers” teaches you to become a successful marketer of your writing and your writing skill. You’ll discover how to build your platform in a fun way as you write your book. It’s essential that you learn to do this, if you want to become a successful, selling author.

Remember – you need readers.

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Angela Booth is a top copywriter, multi-published author, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills on her websites. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.