You’re writing ebooks, but you have an agenda. You don’t just want to sell copies, you also want to build your platform. Your hope is that a major publisher will see your sales, and will take you on board.
The major publishers, the “Big Six”, are all about the numbers and whether they can make money publishing you. This makes the price of the ebooks you’re selling all-important.
Therefore, you may want to forget offering your ebooks for free, or charging 99 cants. You’re going to have to charge more.
If you’ve been keeping your eye on ebook prices at the Kindle store, for example, you’ll see that Big Six ebooks are often between $8 and $10, sometimes much more. Publishers are experimenting with prices, and I’ve seen backlist titles set at an eye-watering $17 and over.
You have to wonder what these people are smoking. I won’t say who the publisher was, but one test ran the $17 price point for at least a four weeks that I’m aware of, before the price of the ebooks (we’re talking books first published in the 1980s), dropped to $7.50 on average.
To reiterate, big publishing is all about the numbers, so a 99 price, even if you’re selling lots of copies, is too low.
This article, How Low is Too Low? | AARdvark, reports:
“Anecdotally, Iâ€™ve heard that $3.99 is the breaking point; that if a book can sell a solid number of copies or become a bestseller while priced at $3.99 or higher, mainstream publishers become interested.Â Below that point, they donâ€™t care too much.Â “
So there’s your challenge, if you want big-publisher attention, your price point needs to be tasty enough to interest them, and of course, you need to have the numbers.
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