New self-published author Troy Tompkins, whose first installment in a fantasy book series is now published by Simon & Schuster, was determined to get noticed, so he created a fantasy publicist.
The Message Behind a Message Leads to a Series – New York Times describes a school presentation by Mr Tompkins: “â€˜Who here knows what a publicist is?â€™ Mr. Tompkins asked a class of ninth graders at the Manhattan Center for Science and Mathematics this fall. One studentâ€™s arm shot up: â€˜Itâ€™s someone who talks about you all over the place.â€™ Mr. Tompkins agreed, then described how, two years ago, he couldnâ€™t get a book publicist, so he made one up.
â€˜I created an alias, Alan Chase,â€™ he said. He put that name on press releases for a book reading, which caught the attention of someone at Simon & Schuster, who attended the event and called him afterward. â€˜I didnâ€™t expect that,â€™ Mr. Tompkins said.”
Most appropriate for a fantasy author. 🙂
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