You’re writing books, and you want to become a bestselling author. How do you do it? Most writers believe it’s just a matter of luck, but it can be a matter of a strategy too. I’ve heard of writers using what Hugh Howey calls the Liliana Nirvana Technique, but I don’t know whether I’d have the patience to apply it as-is.
Here’s what the strategy/ technique boils down to: you write several ebooks, and you publish them together – all on the same day. This gets you Amazon’s help to make more sales. Here’s how Hugh explains it:
Why does this work? I think it has to do with “impressions,” or the number of times people see a product before they decide to take a chance on it. (In this case, the product is your name.) It also has to do with recommendation algorithms and how new works are treated on various online bestseller lists.
Become a Bestselling Author With an Explosion of Titles
As Hugh says, this strategy – which Liliana calls her “5 down and 1 in the hole” technique apes what happens when traditionally published authors get control of their backlist, and shovel their titles onto Amazon:
They didn’t gain a massive following until after they regained rights to their backlists and self-published. When they did get those rights, they secured works that were already written and edited. They could do some minor tweaks, update cover art, and release those works in rapid order.
Fast releases seem to lead to fast sales and – providing that the books are good, of course – that can lead to bestsellerdom.
I love the idea of the strategy, because it uses Amazon’s database to gain traction. The more books you have for sale, the more Amazon can promote you, automatically.
Wonderful as the strategy is however, it depends on an author having an enormous amount of patience. Not to mention, the ability to write six books quickly. If it takes you six months to write a book, you’ll need to be patient for the next three years, and a lot can change in that time.
A Modification of the Strategy: Three Months to Release
If you’re anything like me, and your reaction to this strategy is, “not in this lifetime”, you can modify the strategy. No one suggests that you need six full-length novels. Why not five short stories (to act as teasers), and a novel, or novella, to act as your “1 in the hole”?
I’m considering creating a pen name to write a series of mysteries later this year, and I’m planning to use “5 down and 1 in the hole” using short stories and a novel. Short stories are quick. The novel will take longer. I should be able to get all six books ready to roll within three months. It’s a way of kicking off the pen name with a bang, so to speak.
Another Modification to Become a Bestselling Author
You can modify Liliana’s strategy in any way you choose. Release two novellas, and have a novel ready to release a month later. You can tinker with the strategy in any way which makes sense to you.
If you have the patience to write six full-length novels, to use the strategy as-is, more power to you. With great books, you’ll get the exposure, and you may indeed become a bestselling author.
Write Commercial Fiction
Writing fiction? Is it commercial? Get more info: write commercial fiction. Once written, your books will sell for years, and if they’re commercial, they’ll sell well.
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