Tag Archives: authors

Book Marketing: 3 Tips To Boost Sales Of Your Backlist

Book Marketing: 3 Tips To Boost Sales Of Your Backlist

Authors’ book marketing discussions on blogs and forums tend to focus on launching and promoting new titles. What about your older titles?

“Old” books published a year or more ago get short shrift from authors. However, those older titles — your backlist — can be a virtual goldmine. They’re assets.

Book marketing: all your titles are assets you own

Every book you write and publish is an asset, just like your house and car. Recently I asked a group of my students about promoting their backlist.

Only one student out of the entire group had a strategy for backlist promotion. Most students focused entirely on promoting new and upcoming titles with strategies like extensive advertising and pre-orders.

The authors ignored their backlist for many reasons, including:

  • Uncertainty. An author might shove books into KDP Select to take advantage of Kindle Unlimited’s Pages Read’s royalties. He’d promote the titles via Facebook and Amazon advertising, but wouldn’t explore options beyond that;
  • Doubts about a book’s value. An author’s writing improves with each book. If a book doesn’t sell brilliantly authors tend to ignore them, thinking that: “my writing’s much better now…” This is a shame.
  • Lack of time. It takes time to revamp older titles and create and manage promotions for them.

Let’s look at some tips for boosting sales of your backlist.

1. Make a list of your backlist’s titles: can you bundle any of them?

I’m a huge fan of bundling older titles — that is, combining two or more titles into a collection. You’ll sell your bundles for slightly less — not too much less — than the titles’ current price.

Used strategically bundles can not only generate an income for self-publishing authors but they’re also a great way to introduce new readers to your writing.

Start by listing your current titles. The more titles you have, the greater your opportunities to create bundles. Promote your newer titles by adding a preview or two to the back matter.

Don’t go overboard with the bonus content. Amazon’s bonus content rules state that a preview should amount to 10% or less of a book’s total content.

2. Write short stories to boost your older titles, and newer titles too

Amazon’s algorithms tend to favor newer titles. So, new books quickly overwhelm and crowd out older titles. Short stories, and short nonfiction ebooks, are a way of climbing back onto Amazon’s NEW! train.

Your focus isn’t so much on book sales as it is on introducing new readers to your writing. Again, add bonus content to the back matter of your short titles, but no more than 10% of the whole.

3. Share promotional opportunities with other authors in your genre

Clubbing together with other authors in your genre or category means that you can take advantage of more book marketing opportunities.

Not only can your group create genre/ category bundles, but you can also share advertising expenses with other authors. An advertising venue which is too expensive for you as a solitary author becomes more viable when you get together with several other authors.

Book marketing opportunities: review your backlist titles at least every three to six months

Things change fast in publishing. When you review your backlist every few months you’ll find fresh opportunities to market your older titles.

NEW, Short Reads: write short stories and nonfiction ebooks and build your profits today

Have you checked out this program? It shows you how to make money from short ebooks.

Amazon has two categories for short ebooks. They are: Kindle Short Reads and Kindle Short Stories. You’ll learn how to make money with these two categories in this eye-opening report.

After you read the report, you may well decide that your income will benefit when you write SHORT ebooks, both fiction and nonfiction. Get started NOW.

Planning And Writing A Hot-Selling Series: Selling Writer Strategies, Book 7

Planning And Writing A Hot-Selling Series: Selling Writer Strategies, Book 7

eBook: $4.99

When you write in series, you're giving yourself more chances to sell with every novel you write.

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Plan, Write, And Publish Serial Fiction In Four Weeks

Plan, Write, And Publish Serial Fiction In Four Weeks

eBook: $5.99

Why write serial fiction?

Everyone's busy today. A serial is by its nature, faster to write, and publish, than a novel.

It's a quicker read too, and many readers appreciate this. While a reader may hesitate before committing hours to a novel, he can read an episode of your serial in minutes.

If you’re a new author, a serial serves to introduce you to readers. A reader may not be willing to commit to a novel by a new author, but be willing to read an episode of a serial.

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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Social Media Common Sense: Write Books, Do What Works

Social Media Common Sense: Write Books, Do What Works

Do you spend too much time on social media? Are you more productive because of social media, or less?

Photographer Nick Fancher posted an interesting article, Why I Deleted All of My Social Media and 60,000 Followers.

He makes an interesting point:

…social media trains creatives to be inauthentic. At the least, social media trains us to stay within the lane of our “brand”.

Social media: cui bono?

If you feel that social media could be encouraging you to be something that you’re not, read Nick’s article, as well as the comments.

One of the comments made me giggle:

Good point and one that nobody seems to realize.

All those followers are not sending you nickels. They follow you because they want a “how to” on how to shoot like Nick or how to get 60K followers like Nick.

It’s a valid comment. I enjoy social media, but it can be a time sink. It’s vital to remember, cui bono? Who benefits?

Judging by Nick Fancher’s article, his social media presence boosts social media. It doesn’t provide sufficient benefit to him — it may even be destroying his creativity — so it benefits him to walk away.

Avoid the time sink: get on and get off social media

As I point out in Social Media For Writers: Increase Your Sales In 15 Minutes A Day, you can do all the social media you need or want to do in a short period each day.

Social media is valuable to many authors, because in an overcrowded marketplace, readers need to hear about your books. You can’t rely solely on your publication schedule.

If you guard your time on social media, a presence on selected social media networks boosts your advertising.

Social media danger: guard your mind state

As well as stealing time in which you could be writing, another danger of social media is your mind state. A writer told me recently that she’d unsubscribed from all her Facebook authors’ groups.

Cui bono, again. The groups depressed her, and she wasn’t writing.

We all suffer from FOMO (fear of missing out.) But as she said, if something happens which concerns her self-publishing business, she’ll learn about it anyway. If she isn’t gaining anything from those groups, she’s wise to unsubscribe.

Social media can be valuable as a promotional tool. It can be fun, too. However, if it’s not benefiting you, it’s time to rethink.

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

eBook: $5.99
Author:
Genre: Marketing

You want to sell more of your writing. Chances are that you've tried social media, with minimal results. You believe that "social media doesn't work."

That's not so. It works, but you need to know how the huge social media networks, and the various advertising networks, operate to use them to your advantage.

Discover how.

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Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Write A Novel: How To Write What You Really Want To Write

Write A Novel: How To Write What You Really Want To Write

What if you want to write a novel, but you’re frightened of the struggle?

Several months ago I coached a novelist who was terrified of beginning another novel. She’s written three novels, and is pleased with the sales, but couldn’t face writing another.

“I want to write, but I can’t,” she said. “I’ve been putting off starting for six months. Maybe I should give up, and write a nonfiction book?”

Write a novel from your heart: what do you REALLY want to write?

Writers write. Writing may not always be comfortable, and at times you wish you were doing something else — anything else. Sooner or later however you realize that writing is just something you do, and you’re happier writing than not writing.

So, I asked the novelist to dig into her subconscious to discover what she really wanted to write. What if she kept a dream journal for a week?

Dream journal to access your creative self

Your creative self is part of you; a powerful part. If you’re not writing, chances are that your creative self is putting blocks in your way.

A dream journal is a simple way mine your subconscious mind, and uncover your creative blocks.

Funny story. A few years back a client commissioned me to create a plan for a series of horror novels, with the main characters, and the first three books in the series plotted out. He was targeting the Young Adult market.

Problem: generally speaking, I avoid horror stories. My favorite horror tale is Casting The Runes, by M.R. James.

So, I decided that I’d better leave generating ideas to my subconscious. I kept a journal beside my bed, and each night, I imagined myself waking up in the morning, with the perfect idea for a horror series.

This worked rather too well. (I’ve often thought that the subconscious mind has a sense of humor.) For the two months I that worked on the series, I’d wake up at least three times a week, shaking from a nightmare. It got so bad that I slept with the light on.

I’ve used dream journaling since, without any drama, so I’ve no idea why the nightmares occurred. 🙂

A dream journal exercise to help you to write a novel you really want to write

The dream journal exercise is simple. Before you go to sleep, write in your journal: “I need a plot for a story that I’d love to tell.”

When you wake up, scribble a sentence or two about any dreams you remember. Keep your notes brief, there’s no need to analyze your dreams, you’re just nudging your creative self.

If you wish, and if you enjoy drawing, draw or paint any images from a dream.

The blocked novelist I was coaching started writing a new novel three days after she began dream journaling, so that process worked for her. I chatted to her after Christmas, and she’s still using her dream journal. She says that the process has helped her in many areas of her life.

Resistance is common when you write a novel

“Resistance” is the feeling that you want to write, but you can’t. Unfortunately, resistance is common when you’re writing a novel.

Here’s the thing — it doesn’t matter why you’re resisting writing. You don’t need to know why. You just need a way to prime the pump of your creativity again. Try journaling, dream journaling, or even bullet journaling — the process may work for you too.

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

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Writing Success Secrets: How To Conquer Self Doubt, And Achieve Your Writing Goals, Starting Today

Writing Success Secrets: How To Conquer Self Doubt, And Achieve Your Writing Goals, Starting Today

eBook: $5.99
Author:
Genre: Writing

Today, the opportunities for writers have never been greater. Back in the day a writer who was making six-figures a year seemed a creature of myth. These days, highly successful writers are making six figures a month.

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Buy from Barnes and Noble Nook
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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.