Tag Archives: authors

Self-Publishing Pay To Play: Hello, Book Advertising

Self-Publishing Pay To Play: Hello, Book Advertising

Few authors are thrilled about the big shift in self-publishing in 2018, because the process became more a lot expensive. Both Amazon (AMS) and Facebook shifted to pay-to-play.

No more free visibility. If you want to sell books today, you need to advertise.

I prefer to keep all my blog posts positive. I know that this new “pay up!” situation will be disheartening for many authors.

We’ll look at how to cope in 2019. For now, let’s cast an eye over the terrain, so to speak.

Self-publishing: slimmer margins, more work

Pay to play means slimmer margins for authors who now have to advertise, or forgo sales.

Russell Blake has an excellent post on Amazon’s changes, and on advertising:

Amazon has taken real estate on their product pages and turned it into revenue streams… (because it’s a) revenue generation engine, it would have been dumb for them to offer visibility that doesn’t involve publishers and authors paying Zon…

Paying for ads wouldn’t be such a pain in the rear end if the reporting process made sense; at least then authors could make decisions. Unfortunately Amazon’s reporting is plain horrid.

Sales and advertising on Amazon: what the…??

On the sales side, many authors have been complaining about huge drops in their Amazon KDP sales since October. This book sales downturn isn’t across the board — not all authors are affected. However, it encompasses both straight sales, and KENPC income.

Affected authors believe that there’s a major glitch in KDP. Who knows? It’s a mystery.

As for the Amazon advertising situation… Authors advertising on Amazon can spend a lot of time wondering what on earth is going on too.

Suffice to say that AMS’s reporting is a mess. This is beyond-frustrating when you’re advertising on AMS. You’re throwing money into the void, and don’t know whether your ads are working, or not.

The solution? Roll on 2019

We’ll look at solutions in 2019 — many self-publishing authors will need to change what they’re doing, but this is nothing new. There’s an Amazon challenge every few months, and publishing is of course a business.

In the meantime, write on. 🙂

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
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Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

3 Steps To Write A Book With The “8 Hours” Strategy

3 Steps To Write A Book With The “8 Hours” Strategy

Looking for a side hustle? Self-publishing is hot, so perhaps you’ve decided to write a book. Sadly, books can take months and years to write.

What if you could write a book within hours?

Can you write a book in eight hours?

We’ve just released a brand new training program to help you to write your book within hours: 8 Hour Ebooks Video Training.

Once you learn the process, you can use it to create anything you like.

To give you an overview, let’s look at the steps you take.

1. Decide on your audience: what do they need?

Before you do anything else, even before you go idea hunting, it’s vital to consider your audience, and what your audience needs.

A tip. To make creation easier, and cut down on the research needed, the audience you choose should be much like you. Although it’s possible to relate to almost anyone, getting familiar with an audience you don’t know takes time. In eight hours, most of your effort goes into creation, rather than research.

Once you’ve chosen your audience, think about what your audience wants and needs. If you’re writing nonfiction, what challenges do they have?

On the other hand, perhaps you’re writing fiction — a short story, novella, or a serial — in your eight hours. With fiction, you consider your audience too. You want to entertain them, so think about what movies and TV your audience watches. What books do they read?

2. Develop the framework for your project, and write

A “framework” is an outline, but it’s much more, too. With the right framework for your book, you’ll zoom through your project quickly.

As well as helping you to develop a framework for your project, 8 Hour Ebooks Video Training helps you to write fast and well.

3. Create your cover image — and SELL

You can hire a designer, or buy a premade cover design, if you like. However, 8 Hour Ebooks Video Training shows you how to create a pro-quality book cover in minutes, for free.

While hiring a designer is wonderful, the hiring comes with costs, not only in money, but also in time. When you know how to design a good cover quickly, you save on both money and time.

Get started on your 8 Hour project today

8 Hour Ebooks Video Training covers everything you need. And as a bonus, personal coaching is included too. I look forward to writing with you. 🙂

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle
Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple Books
Buy from Barnes and Noble Nook
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Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.

Writing Fiction: Stop “Writing”, Create Experiences

Writing Fiction: Stop “Writing”, Create Experiences

You’re writing fiction. You’ve published one, or several novels. Perhaps you’ve yet to complete your novel.

Wherever you are in your publishing career, you want one thing — the same thing every other author wants. You want your novel to sell because you want readers.

So, how can you be certain that your novel will sell?

There’s only one way.

When you’re writing fiction, stop “writing”

To sell, your novel must entertain readers.

Unfortunately we authors often lose track of the “entertainment factor.” It’s easily done. We’re writers, so we concentrate on the writing. We want to write well — but when that shows, it’s fatal.

if it sounds like writing, I rewrite it

In New Novelist: Write A Selling Novel With One Simple Strategy, I shared my favorite Elmore Leonard writing tip:

My most important rule (for writers) is … if it sounds like writing, I rewrite it.

Similarly, you may have heard the advice to “kill your darlings.” It’s the same thing. It’s “writing”, so you’re not entertaining readers.

Next time you read something in your fiction which gives you a warm glow, stop. Are you thinking, modesty forbids… but that’s quite good? If you are, ask yourself: am I creating an experience with these words?

The easy fix for “writing” syndrome

There’s an easy fix for “writing”. Here it is. Stop focusing on the words. Focus on what’s happening in your novel instead.

Unfortunately, this can be a challenge, especially if you’re a new author. You’ll get better at recognizing “writing” problems as you gain experience.

In your first draft, only fix obvious problems.

When you get around to editing, rewrite when you find anything which bores you. Ask your beta readers to identify any scenes in which their attention wandered.

Tip: entertain yourself first

If you’re not having fun with your writing, your readers won’t have fun either. Boredom is always a clue.

When boredom hits, try this simple exercise.

Set a timer for five minutes.

Start writing with this phrase: Here’s how to make this scene exciting…

Then follow your own advice. Make writing fiction fun for yourself, and you’ll entertain your readers.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple Books
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle
Plot Hot-Selling Fiction The Easy Way

Plot Hot-Selling Fiction The Easy Way

$5.99
Author:
Series: Selling Writer Strategies, Book 3
Genre: Writing

How To Write Novels And Short Stories Readers Love: You're about to discover the easiest, fastest, and most fun plotting method ever. You can use it for all your fiction, whether you're writing short stories, novellas or novels. Take control of your fiction now, and publish more, more easily.

More info →
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.