Tag Archives: blogging

Self-Publishing: 5 Essential Tips To Sell More Books Via Your Blog

Self-Publishing: 5 Essential Tips To Sell More Books Via Your Blog

You’re a self-publishing author. You have a blog. You wonder why your blog isn’t helping you to sell more books. You’re starting to think that blogging is a colossal waste of your time and energy.

It’s not, I promise you. Blogging can help you to sell more books, more consistently.

The self-publishing author has one concern: sell more books

“I want to sell more books!” I hear this plaintive wail over and over again. Not only from my writing students, but also from blog readers.

However, when I click over to the author’s blog, nine times out of ten my immediate reaction is… You could have fooled me.

Yes, there are a couple of books in the blog’s sidebar, but little else. Often these books aren’t even linked to the product page on Amazon, or anywhere else.

Look at:

  • Your sidebar;
  • Your blog’s footer;
  • Pages on your blog;
  • If you have a self-hosted WordPress blog, install MyBookTable.

You need to ensure that your blog’s real estate offers lots of opportunities for you to promote your books, AND for readers to EASILY BUY THEM. Getting a visitor to your blog is a huge accomplishment, please don’t waste website visits.

Now let’s look at some tips.

1. Create campaigns for each of your books: and target specifically

A huge challenge authors have when they want to sell more books is a lack of understanding of their book’s audiences.

Each of your books (ebooks too, of course), whether nonfiction or fiction has a specific audience. Often, there’ll be more than one audience. To sell more books, you’ll need to create a marketing campaign for each book, and for each of the audiences for that book.

For example, here’s one of my books, the Easy Write Process.

Let’s say I wanted to create a campaign to sell more copies.

I’d start by thinking about the audiences for that book, by listing possibilities. Audiences might include:

  • Bloggers, who need to write a lot;
  • Social media marketers, ditto;
  • New writers of both fiction and nonfiction;
  • Established writers of fiction, and nonfiction…

Without breaking your brain, I’m SURE that YOU could come up with at least two audiences for your book.

Your next step is to choose ONE of those audiences, and create a mini marketing campaign. Just a small one, so that you get an understanding of the marketing process.

Your campaign could include:

  • Ten blog posts;
  • 30 social media mentions over the next month;
  • Two online press releases;
  • 20 blog comments over the next month…

Your campaign can include anything you like. What you include is completely up to you. It’s vital however that you do know what your campaign will entail, how much time it will take you, and that you schedule your time.

If you’re already selling books, you can hire someone to do some of this work for you. That said, you can’t just toss all this into someone’s lap — YOU need to know, and create, a specific brief for each promotional venue.

You’re thinking that this will take time?

Yes, indeed it will. Looking on the bright side — each blog post you write increase your reach, so it’s well worth doing. Today, there’s a lot of competition for attention online, so to sell more books, you need to plan, and act.

2. Discover the power of social media (it’s not an instant fix)

Social media — Twitter, Facebook, Pinterest et al — is a big challenge for authors. Not because social media is hard, or boring, but because authors imagine that there’s an instant fix. Craft ten tweets, sell ten books.

It doesn’t exactly work that way… 😉

On social media, you need to build followers, as well as promote. That means that you can’t just promote your own stuff. You need to engage, and post others’ stuff as well as your own.

I suggest to my students that they schedule a few minutes every day, to post on ONE social media network, just to build awareness and build followers. Then your social media account is primed and ready for you use in your campaigns (see our first tip.)

3. Use social media to make more contacts: use other people’s audiences

You have a bunch of followers on social media.

Now it’s time to expand your reach, by using other people’s audiences.

Start by promoting the content of the people into whose audiences you’d like to tap. Comment on their blog posts. Mention them in your own blog posts.

Then, when you’ve done that for a while, suggest a collaboration.

This takes time. You won’t be able to do it in your first few campaigns. Much depends your audience — grow it, so that it’s appealing to others.

4. Be prepared to make an effort: WRITE and sell

This is a huge challenge for many authors. It’s hard to keep writing your books, AND to market them at the same time. It’s a challenge for everyone, but if you want to sell more books, you’ll need to do it.

Create campaigns, and follow your campaigns.

5. Set ONE major goal: build your mailing list

The bigger your mailing list, the more books you will sell.

Building that list however, takes time.

Expect that it will take time, and that you’ll need to build your mailing list one reader at a time.

When an author tells me: “yes, but I only have five people on my list”, I congratulate them, because:

  • They have a mailing list;
  • They know it’s important; and…
  • They can grow their list to ten people, then 100, then 500 and then 5,000.

The more people you have on your list, the easier it is to grow that list — and “the more people” proviso applies to everything.

The more readers you have, the more books you will sell

All of the above tips will help you to get readers, and sell more books.

The more readers you have, the more you will get. Success breeds success.

Everyone starts at zero. I often suggest to authors that your first five followers on your blog, or on a social media account, or on your mailing list, are the hardest. It gets easier. 🙂

If you’ve read this far, please take the next step: spend five minutes creating a campaign, and start selling more books. You can do it. 🙂

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Ebook Marketing Panic: The Solution

Ebook Marketing Panic: The Solution

You’re writing ebooks, and publishing them. However ebook marketing is a mystery. A huge wave of content streams onto the Web daily, and you know that many thousands of ebooks are published each month. How do you stand out from the crowd and SELL your ebooks?

The rich get richer…

Nowhere is this more true than in ebook marketing. Once you have sales, Amazon will happily promote you, which leads to even more sales.

How do you get those initial sales to kickstart the process? It’s not easy. Time was, you could create a blog and sell, easily. That happy state of affairs ended in 2012, when corporations woke up to the power of the Web. Today, large companies flood the Web with content.

In 2015, small ebook publishers struggle, because for new bloggers, blogging isn’t the sure route to instant sales that it was three years ago. Of course, if you already have a well-established blog, kudos to you. 🙂

“My ebook marketing isn’t working…”

Over the past few months, we’ve received daily messages from ebook authors telling us that their ebook marketing isn’t working. Authors are spending more and more time promoting their ebooks; marketing is turning into a full-time job.

Some authors give up ebook marketing altogether — it’s just too hard. They don’t have a strategy, and are confused with their options.

Paying to play works. However, you need to have initial capital, because you’ll need to spend money to see which advertising options work for your ebooks. It’s a challenge to discover where the readers for your ebooks hang out, so you can advertise to them. When you do discover an advertising venue which works, it may well be too expensive to be viable over time.

The 15-minute ebook marketing strategy to help you to sell more ebooks

I developed a 15-minute ebook marketing strategy for those of my personal coaching students who are struggling ebook authors. They’re thrilled with the results.

If you’ve got 15 minutes a day, and want to sell more ebooks, check it out.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

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How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

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, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Write A Book, Grow Your Blog

Write A Book, Grow Your Blog

You’re writing a book, and you want to grow your blog at the same time. That’s a wonderful idea. Here’s why: you need to market your book, and a blog gives you lots of opportunities for marketing.

New to blogging? Scared of it?

Here’s how to get the blogging habit. BlogHer runs National Blog Posting Month (NaBloPoMo) each month, which isn’t just a marketing opportunity, it’s an opportunity build a blog habit. Here’s all you do if you’d like to join NaBloPoMo this month:

“Just make the commitment to (1) blog daily for the month (nothing more to it than that!) and (2) to support your fellow NaBloPoMo’ers by reading a handful of the other blogs on the blogroll. Cheer them along and they’ll cheer you on too. You can sign up for April’s NaBloPoMo until April 5th.”

I decided that I’d do NaBloPoMo this month on this blog, because Just Write a Book Blog tends to get neglected a little. And because I want to chat more about writing books, both fiction and nonfiction. I do that on Fab Freelance Writing Blog, and on the Creativity Factory too, so this blog’s a red-headed stepchild who gets left out, and it’s time to show it some love.

NaBloPoMo’s theme is “GROW” this month

Not sure what to blog about? NaBloPoMo’s theme this month is “GROW”. Use April’s prompts. You can use them, or not, all you need to commit to is to write one blog post for each day in April.

I’m sure you’re thinking that blogging is a commitment. Yes, it is. And you think…

”I haven’t got time to blog!”

Me neither. My schedule this month is much fuller than it normally is, which is why I’m committing to blogging. Does that sound like insanity? It’s not. This month promises to be stressful, so my daily blog post here will be an small island of comfort and sanity. An anchor if you like.

I’ve written about using blogs to build books before. I like to write books AND blog because the two activities go together well.

When writers tell me that they don’t have time to blog, I tell them that blogging helps me to write. Over the years (16 to date), blogging’s been my default setting; it helps me to explore ideas, and think about readers. And that’s a good thing.

Short stories are selling again, and writers are paying attention

Join us for Story Power: Write and Sell Short Fiction — 4-Week Video Tutorials and Workshop. Amazon’s Kindle Unlimited has made short fiction profitable, so why not have fun with “snackable” fiction?

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.