Tag Archives: covers

Ebook Covers: Create Cover Images Which Sell

Ebook Covers: Create Cover Images Which Sell

Worried about your ebook covers? Cover images seem to be an on-going challenge for authors. Each week, we get questions about Kindle covers, and Kindle formatting.

Let’s look at creating cover images which sell.

An image isn’t just an image: it’s marketing

Do your ebook covers sell? Yes — and no. A wonderful cover won’t sell a mediocre ebook. On the other hand, a bad cover will hurt your sales.

Essentially, your cover is a sales tool.

Here’s a BIG tip: look at ebook covers in your genre. Your cover raises expectations. If you’re writing a spooky horror novel, you don’t want your cover to look sweet, or as if you’re writing a techno-thriller. See what other authors are doing cover-wise, then match your cover to your genre.

You have many, many ways to develop wonderful covers. You can:

  • Create your own (tools like Canva make it easy);
  • Buy pre-made covers;
  • Hire a designer;
  • Use Amazon’s free Cover Creator.

To make sales you need a full package of images

Keep in mind that you need more than just an ebook cover. You need:

  • The basic cover image;
  • Images for your blog and social media;
  • Images for other marketing you might do, like creating press releases.

I prefer to source my own images, using stock libraries, like Dollar Photo Club. Then I either create the covers myself, or hire a designer. I source the images, and then I ask the designer to send me the Photoshop files.

Once you have the source files for your ebook cover image, you can create as many social media, and other marketing images, as you like.

Just starting out? Buy pre-made covers

Many websites offer pre-made Kindle covers. (Do a Google search for “pre-made kindle covers”.)

Generally speaking, when you buy a pre-made cover, you’ll just receive the cover, you won’t receive the Photoshop files.

That’s OK, because if you’re just starting out, writing more ebooks is much more important than marketing. You need to have lots of ebooks to sell. Get yourself established, with two or three ebooks, and then you can start marketing.

In summary: consider your ebook covers to be a form of marketing. However, ensure that you have more than one ebook to sell, before you start a marketing campaign.

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, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

Ebook Cover Design: Try These Free Fonts

Are you writing and self-publishing your own ebooks? You don’t need an expensive ebook cover design, although it’s nice to have one. Many of my students fret needlessly over their ebook covers. Even if you’re not a designer, you can create your own design. Here’s what helps: a couple of great fonts for your cover.

Big tip: if you’re writing a serial or series,  make a note of the fonts you used when create your first cover design. Using the same fonts will brand your series/ serial. I keep a note with the font names in the same folder as the ebook, to make sure I remember what I used.

Here’s an excellent collection of 26 free fonts, some of which are perfect for ebook covers.

ebook cover design

Serendipity, the above typeface, is included in the collection.

Tips for creating your own cover designs

  1. Check the covers of bestselling ebooks in your fiction genre, or in your category, if you’re publishing nonfiction. Illustrations are popular in some genres;
  2. Rough designs out on paper first, so you get the balance right;
  3. Use stock images judiciously, and read the terms of service for the image you’re licensing;
  4. Be aware of Amazon’s advice regarding cover image size;
  5. PicMonkey is an easy, free online image editor you can use to make ecovers. (You can use your own fonts in the app.)

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, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..