Tag Archives: get published

Clever Book Marketing Ideas

Tell Me When It Hurts
Writing your book is fun. You wouldn’t write if you didn’t love it. Marketing your book is something else. Many writers would rather snooze on a bed of nails.

It doesn’t have to be that way. I coach writers, and I’m fond of telling them: “If you don’t enjoy the marketing you’re doing, do something else!”

These days, there are so many options for marketing, that it’s impossible for you to hate all the options which are available to you.

For example, this article 31 Book Marketing Ideas You Can Use Today! — Self Publishing Team, gives you some great ideas. Best of all most of the tasks are quick and simple:

“Create a freebie to release exclusively to your email list; try a short story, alternate-POV chapter or flash fiction.
Design limited-edition packaging for your book.
Release a snippet of your WIP/next book on your blog — make it a cliffhanger!”

I love marketing, but that wasn’t always the case. I cringed for years. Finally, I did enough of it to realize that marketing is a good thing. You’re helping people by making them aware of your work.

Another couple of marketing ideas:

* Write a short blog post commenting on an indie book you’ve read recently. It doesn’t have to be a long review — you can link to the author’s site or Goodreads. Just give your heartfelt opinion. This is something I’m planning to do. While I love reviewing books, it takes time. I keep shoving it to my “later” list. I finally decided this is silly. If I love a book, why not let people know?

* Write a short Amazon review praising a book which has given you pleasure. Every review counts. Be honest, but stick to reviewing books you enjoyed. I know how hard writing is, so I’d never review a book I don’t love.

Why review/ praise others’ books?

Firstly for encouragement. I love reading, and I never want to run out of great books to read. Secondly, karma counts. We can’t expect others to review our books if we don’t make an effort ourselves.

What I’m reading

I just finished Tell Me When It Hurts; it’s a great read, with a truly unusual heroine.

Writing Fiction: Write in a Genre or Not?

Want to get published? Here’s a tip, if you’re writing a novel: pick a genre.

In the four years since I wrote this blog post, First Steps To Write A Novel: Pick A Genre, I’ve had several ill-informed comments from unpublished writers who think they know how to write and sell.

That’s fine — when you’re writing a book, it’s your book, so do what you please.

But it’s advice you should consider if you’re serious about writing a book and getting published.

You can even create your own genre, as Mary Higgins Clark has done, over many years.

As this article, Mary Higgins Clark: The Case of the Best-Selling Author – WSJ.com, points out:

“Ms. Clark has perfected a formula that appeals to a broad swath of mystery readers, 70% of whom are women. Her novels feature beautiful, intelligent women in danger, who often orchestrate their own escapes. Her heroines tend to be ambitious, self-made professionals—doctors, lawyers, journalists, interior designers. “

Why pick a genre? Essentially, because readers want what they want, and they want certain types of books at certain times. Paranormal novels are a genre, which Amanda Hocking has mined to the tune of $4 million in a year.

Suspense, romance (and its many sub-genres), science fiction, mystery etc are all genres.

If you’re a new writer, writing in a genre may seem to constrain you, however those boundaries can teach you how to write — and if you’re serious about writing fiction, it’s something you need to learn.

Books surpass their genres to become mainstream bestsellers every year. So just write the best book you can.

The Write A Book Collection — the ultimate toolbox for writing and selling your books

These days it’s crazy to spend years writing a book, without having any idea as to whether or not you can make money from it. If you want to write, you can – you have a global market, which is hungry for information and entertainment. And YOU can provide it… even if you’re a brand new author.

As you may know, I write and sell many writing guides. I also sell information products in many other areas than writing.

I want to show you how you can do the same, if you wish. Your dreams of writing a book can be the spark which changes your life.

I’ve collected everything I know about writing and selling your books into my brand new Write A Book Collection: it’s the ultimate toolbox for anyone who wants to write and sell books in 2010 and beyond.

Write a Book: Three Tips for Success

Do you want to write a book? Let’s look at three tips which will help you to success.

1. Write What You Know

“Write what you know” is time-honored advice which is given to many writers. Of course, you’re not limited to what you know from personal experience, you can do research.

However the closer your book is to your own experiences in life, the easier it will be to write, and the greater the likelihood that you will be published. Having experience in an area makes you credible to publishers.

This applies to fiction as well as nonfiction. For example, if you’re writing a novel about a medical examiner, then it’s advisable to get some experience in this area before you start writing about it.

Similarly, if you’re writing nonfiction, if you want to write about parenting it’s best to start out by being a parent — or at least an academic who’s done studies on parenting.

2. Write What People Want to Buy

Is your idea sales-worthy? It can be hard to estimate what will sell, because the books which are currently on the bestseller list were written 2 to 5 years ago. However, you can learn a lot from bestseller lists in general. Study the bestseller lists, and visit your local bookshop as often as you can.

Books which sell have a great deal in common: they’re written about topics that people care about. And again, this applies in both fiction and nonfiction.

Try using Google’s keyword research tool, to check how many searches there are on the topic of your book. If there are no searches, or just a meager four searches a month, this means that your topic isn’t of general interest, and it will be just about impossible to get publishers interested.

3. Sell Your Book Before You Write It

This tip applies only to nonfiction. If you’re writing a novel, you’ll have to complete your book before publishers will agree to give you a contract. (However, looking on bright side, if you do get a contract, it may well be a multi-book contract.)

If you’re writing nonfiction, write three chapters, and an outline of your book, and then try to sell it. Most nonfiction is sold on the basis of a proposal, which includes an overview of the book, a marketing plan, and several chapters and an outline.

Write more – become a pro writer

Yes, you can write more and become an expert writer – even if you’re a world-class procrastinator.

Did you know that when you write more, your writing improves? Many of my writing students experience this. They find that when they write more, writing is easier for them – they’re not dominated by their inner editor.

My new writing class, “Write More And Make More Money From Your Writing: Develop A Fast, Fun Productive Writing Process” is based on lessons I developed for my private coaching students to help them to write more, improve their writing, and make more money writing.

If you’re struggling with your writing, the class will help. The techniques you’ll learn in class with help you write fiction, nonfiction, and copy for business.

Discover how you can write more, improve your writing, and sell more of your writing to higher-paying markets.

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