Tag Archives: market your book

Blog Your Book: Must You Blog Every Day?

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Big blogs publish many posts each day. From memory, the blog Techcrunch publishes 2,000 posts a month. That’s a lot of posts. 🙂 Remember however that big blogs are publications, much as is a magazine, or a newspaper. They get the news out to their readers.

Authors and writers don’t have anywhere near that amount of news. 🙂 I bring this up because there’s a lot of bad advice out there. I’ve had several questions about blogging your book, for example.

A blog’s a wonderful way to start building your platform. However, remember you’re an AUTHOR, rather than a blogger, so you certainly do not need to blog every day.

I get annoyed when authors are told they need to tweet or blog every day. The Slow Blog Manifesto and 8 Reasons for New Authors to Slow Blog by Anne R. Allen | Romance University says:

“Which is why I get really annoyed when I see new authors getting hammered with advice to blog every day.

I couldn’t disagree more. Yes, a blog can help a new author establish a Web presence and is an important part of an author ‘platform’. But a Slow Blog can do all that and leave you time to actually, um, write books.”

Blogging is instant publishing

For many years, I’ve talked about blogging as being “instant publishing”. When I started blogging in 2000, blogs were looked at askance by writers. If I had a dollar for every writer who sniffed: “Write for FREE?!” and scoffed at the idea of blogging, I could afford around 50 cases of Dom Perignon and a yearly trip on the Orient Express as well. All the scoffers are now blogging, of course, and they see the point.

If you’re writing books, you’re an author. That’s what you do every day. You can blog whenever you have something you want to say. Or when you’re bored. Or just because you love to write. 🙂

Put your energies into your books. Have fun on your blog. Over time, everything you do will build your platform, and your blog will be a major part of that.

Marketing You Never Thought Of: Book Clubs

Fiction Frenzy

You’ve written a book. You don’t have a clue how to sell it. You’ve created a Twitter account, and now you’re fresh out of ideas.

Here’s an idea I never thought of: book clubs.

Include the book club material at the end of your book. You can create questions and much more, as this article, Sell More Fiction by Activating the Power of Book Clubs | Jane Friedman, suggests:

“If you were in the main character’s position at this point, how would you respond?
Do you feel as if this book changed your views on the primary subject of the story? Why?
The main character’s adherence to social customs can seem controversial to us today. Pick a scene where you would have acted differently. Why?
If you could change something about this book, what would it be and why?

Create the book club material while you’re writing your book

As I’ve suggested, blog your book. Create the blog as soon as you get the idea for your book. Then, as you’re writing, think about questions and material which would help book club members to work with your book.

When you write your blog posts, add them to a special “book club” page on your blog. Not only will this help you in marketing once your book is published, it will also help you to write, because you’ll keep your readers in mind.

I like to create a mental image of my perfect reader: she’s a mother, at home. She has two young children. Money is tight. She feels resentful of her husband, at times, because she’s trapped on home, while he’s still out in the world. She reads for escape, to release tension, and also to regain her stability. On one level, she knows that she’s very lucky to be at home with her children, and that this period of their life is precious.

Once you’ve created enough material for the book club, add it to the end of your book.

Build a community around your book

I love the idea of creating book club material for a book; I’ll certainly be adding this to all the books I publish in the future. It’s a wonderful way to build a community around your book, and as we’ve said, it also helps you to write.

Let me know if you do this…

Marketing Your Book On Twitter? Stop Wasting Time

My confession up front: I don’t like authors who use Twitter to market their books.

Here’s why: they do it badly. Dozens of tweets a day with variations of : “read my amazing book ____ (title) Please RT” is not marketing. It’s spamming. It’s also stupid.

Yes, I know. Book marketing gurus tell you to do this. They did it and sold a million books, etc. (They’re lying — not about the sales, but about how they did it.)

That said, here’s an interesting article, 5 Tips for Marketing Your Book on Twitter By Amy Harris | Book Marketing Strategies and Tips For Authors:

“Promoting your book on Twitter means you want to reach a wide audience – and that means using your real name and your own picture. Hiding behind the cover of your book, or using a made up name of any kind – even if you think it’s kind of quirky – could put people off interacting with you on your page. You’ve got to be social if you’re going to get your book out there to the people you want to reach. “

You need to go beyond Twitter to market your book. Here’s why (pay attention!): you’re not marketing your book, you’re building your platform, your readership.

25 words isn’t enough

I understand why Twitter is appealing to authors. You just need to write 140 characters, which is roughly 25 words. After writing anywhere from 50,000 to 100,000 words, and publishing those words, you’ve had it with writing.

I get that, I really do. But…

Here’s the thing. If you want to sell a lot of books, understand that one snowflake doesn’t make a blizzard.

One of the benefits of the traditional publishing process: get an agent who sells your book, work with an editor to make your book publishable, your book is published, etc. is that you’re made aware, from the very beginning that NO ONE CARES ABOUT ONE BOOK.

Your agent doesn’t care about one book.

Your editor doesn’t care about one book.

No one at your publishing house cares about one book. (Unless you’re a celebrity.)

They care about you building a platform. They hope that by the time you write book #4 you’ll have made a name, and that books #1 through #4 will sell (as will book #5) because you’ve made your name.

If you understand that: no one cares about one book, you’ll understand what you need to do — write more books. Create a blog. Build your readership.

Once you’re doing all that, by all means use Twitter to market your book. If you’re not doing all that… if you still don’t understand platform, you’re wasting your time on Twitter.

Discover The Secrets Of Your Writer’s Platform: Become Irresistible To Clients and Publishers

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I’m sure you’ve heard the term “writer’s platform”. Building your platform is all the rage among savvy writers, because they know that without a platform, writing is just too hard. You’re stuck writing like a demon for pathetic pay. No one knows you, and no one cares.

If you want to sell everything you write, I encourage you to focus on building your platform.