Tag Archives: marketing

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

If you’ve got a blog which you’re using for book marketing, be aware that Pinterest is a great source of traffic. You may find, as many authors do, that Pinterest sends you more traffic than Google.

If you’re just getting started using social media for your books, you may find this post on book marketing on Twitter useful. My program, Social Media Copywriting And Graphics: Get Attention And Sell More, provides advanced strategies.

Book marketing on Pinterest: make it fun, and be consistent with your pinning

When I coach authors, I always suggest that they choose social media networks which are fun for them. I love Pinterest, but many authors prefer Facebook.

Your social media posts needn’t take much time, and consistency counts.

When you get started on a social media network, it takes time to build traction. That needn’t concern you; everything you do is cumulative.

1. Create a board for each book you’re promoting

Consider creating a “book board” for each book. Alternatively, create a board for the book’s genre, or category.

Create a board for your book

You can also create boards for your interests, as they relate to your books, as you can see from one of my boards, above.

Remember that Pinterest is social, so do repin others’ pins. Some successful Pinterest users have a formula for the number of promotional pins they pin, to promoting others’ pins. Do what works for you.

2. Join with other authors in your genre/ category for a group board

Group boards can be very useful; they can also be useless. Newer Pinterest users tend to join as many group boards as they can, without any intention of interacting on a board.

A tip: make your group board invitation-only, and populate the board before you invite others.

Once your genre/ category board is established, invite other authors, one at a time. Send each author a personal message.

mystery boards on Pinterest

Image: boards for mystery books.

3. Mix it up: get creative with your graphics

As well as posting your book covers, and inspirations for your characters, you can post:

  • Image of the location where your books are set;
  • Brief quotes from your book, added to appropriate images;
  • Snippets from book reviews, with an image…

One author was thinking ahead to promotional opportunities before she published her contemporary romance. She included recipes in the novel, then cooked the recipes, and posted wonderful images to Pinterest.

Book marketing on Pinterest: is it for you?

Much like Twitter, some authors adore Pinterest, others look on it as a chore.

If you’ve never used Pinterest, use the network for a couple of weeks first. See what other authors are doing on the network. Then use Pinterest with confidence.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing: 3 Tips To Drive Sales With Image Marketing

Book Marketing: 3 Tips To Drive Sales With Image Marketing

Let’s be blunt. Book marketing is hard. Aside from your book, millions of other books are available to readers at the click of a Buy button. Some books are even available as binge-worthy serials on the video streaming sites.

With so much competition for their words, it’s little wonder that authors complain that advertising and social media “don’t work.”

Well, they do, but it’s very hard to grab readers’ attention. Images help with that.

Why book marketing with images?

In brief, so that you can grab readers’ attention. According to 3M research, visuals are processed 60,000 times faster than text. Devoting a little time to book marketing with images can pay off hugely.

Doubt me? OK: check out large brands on Instagram, Facebook, and Pinterest. You’ll find images, images, and more images.

Unfortunately, when it comes to book marketing, an author thinks only in terms of cover images, and perhaps cover image mockups. (Mockups are those images where your book’s cover is superimposed on an image of an iPad, or phone.)

There’s a WORLD of book marketing images beyond your book’s cover.

Here are some tips to help you to expand your book marketing with images.

1. Think story and mood, to create evocative images

As with many large publishers, Penguin Books creates mini-stories which are book covers placed in evocative situations, as you can see on their Instagram feed.

Penguin Books Instagram

Similarly, as you can see in the image below, Author T.R Ragan uses book cover images evocatively. However, she also uses family images, as well as book trailer images.

Author T.R Ragan

Here are a couple of ideas to help you to create evocative images which will encourage readers to explore your books:

  • Add some text to your image, as well as adding your book’s cover.
    T.R Ragan does this well, see an example below.
    (Be aware that Facebook can be picky about their ads if there’s too much text on a posted image);
  • Think mood when you choose images. For thrillers, aim for a hint of danger. Romance? Then hearts and flowers are apropos.

book marketing image and text

2. Your images for book marketing don’t need to be glitzy, and super-professional: YOU are the story

You’re an author, and whether you’re an indie or are traditionally published, you’re you.

Professional images are nice, but you’re not competing with major publishers who hire professional photographers with a studio, and models.

Home-made is fine.

Be creative in your image marketing. Jenny Meldenwald posts jokes. I liked the one below. It’s a giggle.

Book marketing: jokes

3. You’re your own marketing department: be consistent

We often speak about an author’s platform, and that can sound super-challenging. Here’s a simple way of looking book marketing in general: you’re aiming for recognition, that’s all.

You post images to Facebook, Instagram etc, and you end up with a few followers. So what, you think. You need 10,000 followers, don’t you?

That would be nice. 🙂 But all you want, is basic awareness.

When a reader is browsing Amazon, or another book retailer and sees your name, chances are that they won’t remember that goofy picture of your dog wearing a Santa suit you posted on Instagram. But they do recall your name, so they read your book’s blurb… and after a minute or two, they buy your book.

The old copywriter’s acronym: AIDA comes into play. I’m a veteran copywriter, so thinking: Attention, Interest, Desire, ACTION comes naturally to me with all advertising.

Book marketing is advertising?

Indeed it is. And advertising your book doesn’t come much less expensive — or more powerful — than using images.

Give it a try — and as always, have fun. 🙂

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing: Should You Blog Your Novel?

Book Marketing: Should You Blog Your Novel?

A reader contacted me to ask whether you should “blog your novel.”

That’s an interesting question. Before 2007, I’d have said yes.

Today, I lean on the side of no, if you intend posting complete scenes and chapters of your rough draft.

Times have changed. Years ago, author Kate Moss blogged her bestseller Labyrinth, and I wrote in 2007:

I love big historical novels, and was engrossed by Labyrinth, Kate Mosse’s bestseller. It also intrigued me that this bestseller was blogged, because I adore blogging, and recommend it to writers.

Today, I don’t recommend posting your complete novel. Amazon kickstarted the self-publishing revolution when it released the Kindle in 2007, and that changed things.

Use a site like Wattpad. Or you could upload the manuscript to Amazon’s Kindle Scout. Either of these options would provide a better book marketing option for a new author than creating a blog.

Of course, an established blog is valuable. If you’re an author with an established blog and following, jump right in, and publish snippets of your novel while you’re writing. You’d need to build an audience on Wattpad and Kindle Scout — why bother when you already have an audience on your blog?

My own preference, for book marketing today, is to publish to KDP Select.

Book marketing with Amazon’s KDP Select

Here’s why I prefer using KDP Select for book marketing, rather than blogging a new novel:

  • You’re marketing directly to your potential readers. Book buyers are on Amazon — or on Facebook, then on Amazon. Unfortunately Facebook has pretty much crippled the value of author pages (this was always going to happen… which is why I recommend blogging to authors);
  • You can market your other books in your novel’s back matter by providing an excerpt — or excerpts (but don’t overdo it.) Even if you’re a brand new author, you can market your mailing list in the back matter.

A couple of my pen names have well-established blogs, and followings, but I wouldn’t consider publishing a novel-in-progress to either of them. I’d rather publish straight to KDP Select for the above reasons.

Of course, your mileage may vary.

Your author blog will stand you in good stead for years to come, so by all means create one. Over time, it will become highly valuable to you — it’s an ideal book marketing venue. Book marketing options come and go. You control what happens on your blog.

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle
Master Fiction Writing: Craft A Novel in 31 Days

Master Fiction Writing: Craft A Novel in 31 Days

$4.99
Author:
Series: Selling Writer Strategies, Book 4
Genre: Writing
Tag: writing fiction

You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.

More info →

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