Do you spend too much time on social media? Are you more productive because of social media, or less?
Photographer Nick Fancher posted an interesting article, Why I Deleted All of My Social Media and 60,000 Followers.
He makes an interesting point:
…social media trains creatives to be inauthentic. At the least, social media trains us to stay within the lane of our “brand”.
Social media: cui bono?
If you feel that social media could be encouraging you to be something that you’re not, read Nick’s article, as well as the comments.
One of the comments made me giggle:
Good point and one that nobody seems to realize.
All those followers are not sending you nickels. They follow you because they want a “how to” on how to shoot like Nick or how to get 60K followers like Nick.
It’s a valid comment. I enjoy social media, but it can be a time sink. It’s vital to remember, cui bono? Who benefits?
Judging by Nick Fancher’s article, his social media presence boosts social media. It doesn’t provide sufficient benefit to him — it may even be destroying his creativity — so it benefits him to walk away.
Avoid the time sink: get on and get off social media
As I point out in Social Media For Writers: Increase Your Sales In 15 Minutes A Day, you can do all the social media you need or want to do in a short period each day.
Social media is valuable to many authors, because in an overcrowded marketplace, readers need to hear about your books. You can’t rely solely on your publication schedule.
If you guard your time on social media, a presence on selected social media networks boosts your advertising.
Social media danger: guard your mind state
As well as stealing time in which you could be writing, another danger of social media is your mind state. A writer told me recently that she’d unsubscribed from all her Facebook authors’ groups.
Cui bono, again. The groups depressed her, and she wasn’t writing.
We all suffer from FOMO (fear of missing out.) But as she said, if something happens which concerns her self-publishing business, she’ll learn about it anyway. If she isn’t gaining anything from those groups, she’s wise to unsubscribe.
Social media can be valuable as a promotional tool. It can be fun, too. However, if it’s not benefiting you, it’s time to rethink.
You want to sell more of your writing. Chances are that you've tried social media, with minimal results. You believe that "social media doesn't work."
That's not so. It works, but you need to know how the huge social media networks, and the various advertising networks, operate to use them to your advantage.
Discover how.More info →
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
What if you could market in just 15 minutes daily?More info →