Tag Archives: marketing

Book Marketing: 3 Tips To Drive Sales With Image Marketing

Book Marketing: 3 Tips To Drive Sales With Image Marketing

Let’s be blunt. Book marketing is hard. Aside from your book, millions of other books are available to readers at the click of a Buy button. Some books are even available as binge-worthy serials on the video streaming sites.

With so much competition for their words, it’s little wonder that authors complain that advertising and social media “don’t work.”

Well, they do, but it’s very hard to grab readers’ attention. Images help with that.

Why book marketing with images?

In brief, so that you can grab readers’ attention. According to 3M research, visuals are processed 60,000 times faster than text. Devoting a little time to book marketing with images can pay off hugely.

Doubt me? OK: check out large brands on Instagram, Facebook, and Pinterest. You’ll find images, images, and more images.

Unfortunately, when it comes to book marketing, an author thinks only in terms of cover images, and perhaps cover image mockups. (Mockups are those images where your book’s cover is superimposed on an image of an iPad, or phone.)

There’s a WORLD of book marketing images beyond your book’s cover.

Here are some tips to help you to expand your book marketing with images.

1. Think story and mood, to create evocative images

As with many large publishers, Penguin Books creates mini-stories which are book covers placed in evocative situations, as you can see on their Instagram feed.

Penguin Books Instagram

Similarly, as you can see in the image below, Author T.R Ragan uses book cover images evocatively. However, she also uses family images, as well as book trailer images.

Author T.R Ragan

Here are a couple of ideas to help you to create evocative images which will encourage readers to explore your books:

  • Add some text to your image, as well as adding your book’s cover.
    T.R Ragan does this well, see an example below.
    (Be aware that Facebook can be picky about their ads if there’s too much text on a posted image);
  • Think mood when you choose images. For thrillers, aim for a hint of danger. Romance? Then hearts and flowers are apropos.

book marketing image and text

2. Your images for book marketing don’t need to be glitzy, and super-professional: YOU are the story

You’re an author, and whether you’re an indie or are traditionally published, you’re you.

Professional images are nice, but you’re not competing with major publishers who hire professional photographers with a studio, and models.

Home-made is fine.

Be creative in your image marketing. Jenny Meldenwald posts jokes. I liked the one below. It’s a giggle.

Book marketing: jokes

3. You’re your own marketing department: be consistent

We often speak about an author’s platform, and that can sound super-challenging. Here’s a simple way of looking book marketing in general: you’re aiming for recognition, that’s all.

You post images to Facebook, Instagram etc, and you end up with a few followers. So what, you think. You need 10,000 followers, don’t you?

That would be nice. 🙂 But all you want, is basic awareness.

When a reader is browsing Amazon, or another book retailer and sees your name, chances are that they won’t remember that goofy picture of your dog wearing a Santa suit you posted on Instagram. But they do recall your name, so they read your book’s blurb… and after a minute or two, they buy your book.

The old copywriter’s acronym: AIDA comes into play. I’m a veteran copywriter, so thinking: Attention, Interest, Desire, ACTION comes naturally to me with all advertising.

Book marketing is advertising?

Indeed it is. And advertising your book doesn’t come much less expensive — or more powerful — than using images.

Give it a try — and as always, have fun. 🙂

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

More info →
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing: Should You Blog Your Novel?

Book Marketing: Should You Blog Your Novel?

A reader contacted me to ask whether you should “blog your novel.”

That’s an interesting question. Before 2007, I’d have said yes.

Today, I lean on the side of no, if you intend posting complete scenes and chapters of your rough draft.

Times have changed. Years ago, author Kate Moss blogged her bestseller Labyrinth, and I wrote in 2007:

I love big historical novels, and was engrossed by Labyrinth, Kate Mosse’s bestseller. It also intrigued me that this bestseller was blogged, because I adore blogging, and recommend it to writers.

Today, I don’t recommend posting your complete novel. Amazon kickstarted the self-publishing revolution when it released the Kindle in 2007, and that changed things.

Use a site like Wattpad. Or you could upload the manuscript to Amazon’s Kindle Scout. Either of these options would provide a better book marketing option for a new author than creating a blog.

Of course, an established blog is valuable. If you’re an author with an established blog and following, jump right in, and publish snippets of your novel while you’re writing. You’d need to build an audience on Wattpad and Kindle Scout — why bother when you already have an audience on your blog?

My own preference, for book marketing today, is to publish to KDP Select.

Book marketing with Amazon’s KDP Select

Here’s why I prefer using KDP Select for book marketing, rather than blogging a new novel:

  • You’re marketing directly to your potential readers. Book buyers are on Amazon — or on Facebook, then on Amazon. Unfortunately Facebook has pretty much crippled the value of author pages (this was always going to happen… which is why I recommend blogging to authors);
  • You can market your other books in your novel’s back matter by providing an excerpt — or excerpts (but don’t overdo it.) Even if you’re a brand new author, you can market your mailing list in the back matter.

A couple of my pen names have well-established blogs, and followings, but I wouldn’t consider publishing a novel-in-progress to either of them. I’d rather publish straight to KDP Select for the above reasons.

Of course, your mileage may vary.

Your author blog will stand you in good stead for years to come, so by all means create one. Over time, it will become highly valuable to you — it’s an ideal book marketing venue. Book marketing options come and go. You control what happens on your blog.

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle
Master Fiction Writing: Craft A Novel in 31 Days

Master Fiction Writing: Craft A Novel in 31 Days

$4.99
Author:
Series: Selling Writer Strategies, Book 4
Genre: Writing
Tag: writing fiction

You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.

More info →

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.

Self-Publishing Profits: Sell Your Books From Your Own Website

Self-Publishing Profits: Sell Your Books From Your Own Website

Love self-publishing? Many authors do, because they have complete freedom… or so they imagine. However, over the past year or two, authors have been discovering that they have less freedom than they thought.

Although self-publishing frees you from the middle-men — literary agents and publishing houses — the major book retailers nevertheless control your fortunes.

Changes in Amazon’s algorithm, scammers targeting Amazon, Facebook’s recent changes… more authors are looking to sell their books from their own websites so that they can retain more of the profits.

Do the benefits of “do it yourself” self-publishing outweigh the hassles? Of course, that depends on where you are in your self-publishing journey.

If you’re a new author, uploading your new novel to Amazon is a major feat. On the other hand, if you’ve been publishing for a while, you know that the self-publishing process cedes control. You have zero idea who’s buying your books, for example. The retailers keep the data.

Let’s look at some of the benefits of selling your books from your own website.

Self-publishing: the benefits of selling from your own website

The benefits of self-publishing from your own website as well as the big online book retailers include:

  • You keep more of the profits (you’ll keep 90% of the profits, compared to at best, 70% if you sell through a retailer);
  • Data: you know who your readers are. You have their email addresses, so you can contact them directly and build a loyal following;
  • It’s a chance to make friends with readers, ask them questions, reward them, and build sales overall;
  • Diversification can help to insulate your sales from algorithm changes.

A quick check: is your ebook in KDP Select?

Before we talk about the tools you can use to sell from your own website, we need to mention KDP Select. Be aware that once an ebook is enrolled in Select, you’re giving Amazon a three-month exclusive. So before you sell an ebook from your own website, do make certain that its term in Select has expired.

Tools: selling your books from your own website is easier than you think

Perhaps you’ve been putting off selling your books from your own website because it’s a hassle. You need a payment processor, and a delivery system. You also need a way to add your buyers’ email addresses to your email lists.

While there are dozens of tools you can use to sell your books (in various formats, whether ebooks, print, or audio) two tools have become hugely popular with the self-publishing crowd: BookFunnel and Gumroad.

(Disclosure: I don’t currently use either of these tools. However, I have heard good things about them, and aim to use them going forward. PLEASE make sure that you read ALL the Help files, before you use any tool.)

BookFunnel: an ebook delivery system for freebies, review copies etc.

BookFunnel provides an easy way for you to deliver freebies to readers, and add their email addresses to your mailing lists. You can use BookFunnel to deliver exclusive promotions, ARCs, review copies — you’re limited only by your imagination.

The tool collects reader emails for you, which you can download as a CSV file. Alternatively, BookFunnel can be integrated directly with your mailing list provider.

Gumroad payment processor and delivery system: sell ebooks, audios, and print books

Gumroad has been around for years, and is packed with features.

You can integrate Gumroad with your website easily. Either link directly to a product’s page on Gumroad, or use widgets, to integrate Gumroad with WordPress, Squarespace, or Tumblr.

If you use the MyBookTable plugin for WordPress, just add the Gumroad Buy Button in the same way you’d add Amazon’s or Kobo’s button.

Should you sell your books from your own website?

Selling your books from your own website won’t make you instantly wealthy. Your sales are unlikely to outshine your sales on Amazon and elsewhere, at least in your first year or two.

Your biggest challenge, just as it is on the retailers, is visibility and discovery. You’ll need to promote your products, just as you already do.

However, the benefits are many, and if you’ve been grinding your teeth because of Facebook’s changes, selling from your own website at least puts you in control of some of your self-publishing fortunes.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple iBooks
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Inktera
Buy from Amazon Kindle
Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less

$5.99
Author:
Series: Selling Writer Strategies, Book 5
Genre: Writing

You're a writer. You need to make money from your words. What if you could create AND sell a nonfiction book in just a day?

More info →
Buy from Scribd
Buy from Inktera
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple iBooks
Buy from Amazon Kindle

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out Angela’s books for writers.