If you’re an author, writing ebooks is easy. Easier than selling your ebooks anyway, for most of us. Amazon’s Kindle Unlimited (KU) has made selling easier for many authors, me included.
KU, which gives authors an easy way to get readers, and to get paid for readers who read their ebooks for free, is switching to payment for pages read on July 1.
There’s lots of discussion around about this. Some of it is informed discussion. Some of it is not. Some authors are outraged, others love the change to KU:
“I am a romance author with two series in KU, and currently make enough off KU alone to pay my living expenses. Since my books are 200+ pages, I for one look forward to the imminent change. Apart from the money, it will be highly motivating to know how many pages of my books were read every day.”
I’m in the “love” camp. KU works for me, and for my students.
A subscription model makes sense for authors
Subscription models for anything and everything have worked for decades, long before the digital age: books, wine, cosmetics… Today there are subscription services for ebooks, music, and movies.
People subscribe to these subscription services, and creators get paid, in money, as well as in exposure to a wider audience. In general, I’m against writing for “exposure”. It can be a real con. However, that’s not the case with KU. In KU, you get paid once a reader reads 10% of an ebook — until July 1, 2015. After July 1, you’ll get paid per number of pages read.
There’s just one reason to use KU: it gives you a chance to win readers who might otherwise never see your ebooks, let alone read them. Consider that hundreds of thousands of ebooks flow into the Amazon Kindle Store each and every month. That’s a lot of ebooks.
KU is a service: use it in a way that makes sense for you
With KU, Amazon’s providing a service which you, as an author, can use in any way you wish.
Don’t use it if you don’t want to — no one’s compelling you. Indeed, considering that Amazon wants an exclusive for ebooks enrolled in KDP Select, so that those ebooks are available in KU, you’re cutting yourself off from any sales which you might make if you used several ebook retailers.
On the other hand, KU is a wonderful way to get paid for the number of pages which KU subscribers read. What’s not to like about that?
Selling your ebooks is a challenge. Amazon’s KU subscription service makes selling your ebooks easier. That’s my experience. Your mileage may vary, of course. However, don’t be put off from experimenting with KU: when it works, it will lift your overall sales, and that’s a very good thing.
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