Tag Archives: platform

Blog Your Book: Must You Blog Every Day?

Fiction Frenzy Kindle Fiction

Big blogs publish many posts each day. From memory, the blog Techcrunch publishes 2,000 posts a month. That’s a lot of posts. 🙂 Remember however that big blogs are publications, much as is a magazine, or a newspaper. They get the news out to their readers.

Authors and writers don’t have anywhere near that amount of news. 🙂 I bring this up because there’s a lot of bad advice out there. I’ve had several questions about blogging your book, for example.

A blog’s a wonderful way to start building your platform. However, remember you’re an AUTHOR, rather than a blogger, so you certainly do not need to blog every day.

I get annoyed when authors are told they need to tweet or blog every day. The Slow Blog Manifesto and 8 Reasons for New Authors to Slow Blog by Anne R. Allen | Romance University says:

“Which is why I get really annoyed when I see new authors getting hammered with advice to blog every day.

I couldn’t disagree more. Yes, a blog can help a new author establish a Web presence and is an important part of an author ‘platform’. But a Slow Blog can do all that and leave you time to actually, um, write books.”

Blogging is instant publishing

For many years, I’ve talked about blogging as being “instant publishing”. When I started blogging in 2000, blogs were looked at askance by writers. If I had a dollar for every writer who sniffed: “Write for FREE?!” and scoffed at the idea of blogging, I could afford around 50 cases of Dom Perignon and a yearly trip on the Orient Express as well. All the scoffers are now blogging, of course, and they see the point.

If you’re writing books, you’re an author. That’s what you do every day. You can blog whenever you have something you want to say. Or when you’re bored. Or just because you love to write. 🙂

Put your energies into your books. Have fun on your blog. Over time, everything you do will build your platform, and your blog will be a major part of that.

Write a book: build your platform as you write

For years, authors wrote books so that publishers would give them a platform. That stopped working in the 1990s.

Nowadays, you’re expected to have a platform, before you approach a publisher. Therefore, in addition to writing a book, you’ve got to build a your platform…

Yes, I know. It’s hard, but it’s always been that way. When you write a book proposal, your marketing abilities and plans are a major part of it. If you don’t care about marketing, no publisher cares about you.

Marketing genius Seth Godin’s post is illuminating.

In Seth’s Blog: The platform vs. the eyeballs he says:

“Authors have traditionally relied on publishers to bring them readers. The author gives up the majority of the income and the publisher brings them the readers. But then you see someone like Frank at Post Secret who builds his own audience for his (sometimes nsfw) content. He owns a platform, it’s not something he rents. Now, using a publisher is a choice, not a necessity. Just about every successful author going forward (except for the lucky exceptions like Dan Brown) will own her own media channel.”

So build your platform. You may just find that you don’t need publishers at all, once you’ve done that.

Write a book: you know you’ve made it when you get sued

Oops… the perils of bestsellerdom. You know you’ve hit the big time when you get sued.

Stephenie Meyer’s publisher denies ‘Breaking Dawn’ plagiarism claim | EW.com reports:

“Author Stephenie Meyer has been accused of plagiarizing small portions of Breaking Dawn, the fourth book in her Twilight series, from a novel called The Nocturne by Jordan Scott. “

Interesting snippet: “she (Jordan Scott) regularly posted passages and chapters on her web site, www.jordanscott.com”.

Does this mean you should forgo blogging to build your platform as you write your book?

NO. Blog your book — it’s the easiest way to build your platform.