If you’ve got a blog which you’re using for book marketing, be aware that Pinterest is a great source of traffic. You may find, as many authors do, that Pinterest sends you more traffic than Google.
If you’re just getting started using social media for your books, you may find this post on book marketing on Twitter useful. My program, Social Media Copywriting And Graphics: Get Attention And Sell More, provides advanced strategies.
Book marketing on Pinterest: make it fun, and be consistent with your pinning
When I coach authors, I always suggest that they choose social media networks which are fun for them. I love Pinterest, but many authors prefer Facebook.
Your social media posts needn’t take much time, and consistency counts.
When you get started on a social media network, it takes time to build traction. That needn’t concern you; everything you do is cumulative.
1. Create a board for each book you’re promoting
Consider creating a “book board” for each book. Alternatively, create a board for the book’s genre, or category.
You can also create boards for your interests, as they relate to your books, as you can see from one of my boards, above.
Remember that Pinterest is social, so do repin others’ pins. Some successful Pinterest users have a formula for the number of promotional pins they pin, to promoting others’ pins. Do what works for you.
2. Join with other authors in your genre/ category for a group board
Group boards can be very useful; they can also be useless. Newer Pinterest users tend to join as many group boards as they can, without any intention of interacting on a board.
A tip: make your group board invitation-only, and populate the board before you invite others.
Once your genre/ category board is established, invite other authors, one at a time. Send each author a personal message.
Image: boards for mystery books.
3. Mix it up: get creative with your graphics
As well as posting your book covers, and inspirations for your characters, you can post:
- Image of the location where your books are set;
- Brief quotes from your book, added to appropriate images;
- Snippets from book reviews, with an image…
One author was thinking ahead to promotional opportunities before she published her contemporary romance. She included recipes in the novel, then cooked the recipes, and posted wonderful images to Pinterest.
Book marketing on Pinterest: is it for you?
Much like Twitter, some authors adore Pinterest, others look on it as a chore.
If you’ve never used Pinterest, use the network for a couple of weeks first. See what other authors are doing on the network. Then use Pinterest with confidence.
Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.
What if you could market in just 15 minutes daily?More info →
You can, when you discover the secrets of writing blurbs (book descriptions) which sell.More info →