Tag Archives: self-publishing

Book Marketing On Twitter: 3 Tips You Can Use Today

Book Marketing On Twitter: 3 Tips You Can Use Today

Confused about Twitter? Think of it as a way of having a conversation… with everyone on the planet. Naturally, this makes Twitter perfect for book marketing.

I adore Twitter. It’s hard to believe that I’ve been tweeting since 2007. I especially love it because you get an instant response when you want HELP. Twitter is comforting for those moments when your power suddenly goes off, or something disastrous happens, such as a bush fire way too close for comfort.

Disasters aside, you can market your books on Twitter, and you should. It’s a great way to let people know about your books.

Angela Booth on Twitter

Book marketing on Twitter: what you need

One tip. Avoid the hard sell. It’s not necessary to tweet BUY MY BOOK (all in caps); that’s just annoying.

As I said here about selling on social media, on the social media networks, your aim is to:

… provide value: entertainment, news, and information which people need. In the process of this, you’ll be able to sell.

Have fun, and be social.

On Twitter, you can mention your latest book on your profile, and in addition, you can pin your “my book’s published” or similar tweets to your profile, so they don’t get lost.

So, what do you need?

You need:

  • Your book, published or unpublished (aim to build an audience before publication day);
  • Images: photos you took of yourself, your workspace, your dog, your kids… And/ or photos — your book’s cover, plus photos you’ve sourced elsewhere. These might be people who look like your hero/ heroine, etc;
  • Talking points. Such as your book in 25 words; (fiction) character descriptions; (fiction) a character’s journal… etc.

How let’s look at some tips.

1. Avoid random tweeting: create a Twitter book marketing campaign

We discuss this in my new program, Social Media Copywriting And Graphics: Get Attention And Sell More.

Creating campaigns is essential, otherwise you’re just spinning your wheels. You need a baseline, a goal, and a time limit on your campaign, as well as the content that you’ll use.

2. Consider Twitter advertising: is it worth it?

The more books you’re promoting, the more Twitter advertising may be worth it to you. If you have just a single book however, hold off on paid advertising until you’ve created several successful Twitter book marketing campaigns.

We discuss advertising Returns on Investment (ROI) in Social Media Copywriting And Graphics: Get Attention And Sell More. At times, you can ostensibly “lose money” on advertising, and still make a profit.

3. Twitter can be your own personal market research tool when you connect with readers

One of the benefits of social media in general is that you can interact and engage with readers. The relationships you build on Twitter will be useful, because:

  • Readers will tell you what they loved/ didn’t love about a book… think of Twitter as an ongoing focus group;
  • People you get to know on Twitter can make wonderful beta readers;
  • You’ll discover genre trends before other authors.

Book marketing on Twitter: will it work for you?

People tend to either love Twitter, or hate it.

If you’re on the fence, and haven’t tried Twitter, create an account, and start following a few authors. Comment on their posts; retweet tweets you find useful. Remember to set up your profile with the information on your latest book.

Most importantly, have fun on Twitter. It’s one social network which can surprise you at times — in a good way. 🙂

Wish that you could make social media work for you?

Our latest program for writers, Social Media Copywriting And Graphics: Get Attention And Sell More, makes selling your books on social media easy.

In 2019, as book marketing becomes ever more competitive, social media offers solutions, especially if you’d like to become a full-time writer — or if you just want to sell more books.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

More info →
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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Make Plotting Fiction Easier: 3 Ideas For Settings And Moods

Make Plotting Fiction Easier: 3 Ideas For Settings And Moods

Before I begin intensive plotting for any piece of fiction, I like to brainstorm settings and moods. It makes plotting easier. Just as movies have location scouts, you can scout locations for your scenes too.

New fiction authors tend to use just a couple of settings, so their fiction is less exciting than it could be.

Plotting and place: everything happens somewhere

Unlike a playwright, or a movie director, novelists don’t have to worry about a budget. They can set their scenes anywhere their imagination takes them — on a lonely island in the Pacific, or on Mars.

Aim to develop settings which will indicate a mood, because this will affect your characters, and intensify their emotions.

You could set a scene in which your main characters are out in a small boat in a storm for example. Set the scene on a cruise ship on a sunny day however, with your characters sipping margaritas, and the mood would be very different.

Let’s look at some ideas for plotting with settings and moods.

1. Enhance your plots: brainstorm locations

Having a variety of settings makes plotting easier.

For example, let’s say that you’re writing a contemporary romance, which is set in your home town. Why your home town? Because you know that location well, in every season of the year, so it cuts down on research time.

Your main character is an artist, who owns a gift shop. Without brainstorming, your locations might be: her home, an old Victorian house; her gift shop; a coffee shop.

All fine, of course. But what if your locations included:

  • The courthouse, where your heroine works as a sketch artist during a trial;
  • The local museum, where she’s commissioned to paint a mural;
  • The local spa, where…
  • And so on.

Without thinking about it too much, you can quickly come up with a number of settings which will set a mood, and help you with plotting.

2. Pantser? Develop settings while you’re writing

Although it’s easier to develop settings while you’re plotting, before you start writing, what if you’re a pantser?

In that case, opportunities to vary your settings will present themselves, if you’re looking for them. Keep asking yourself: what if…?

  • What if I set this scene on a deserted beach, rather than in their kitchen?
  • What if the murder happened on a plane, rather than in an office?

3. Better settings: change your scene locations when you’re editing

Let’s say you’ve written the first draft of a novel, and you’re concerned that the settings are generic. You can change them when you’re editing.

You needn’t change every scene. Look for a scene which needs a little extra punch — you’re sure that you could do more with this scene.

Brainstorm locations. You’ll able to revamp the scene, changing the setting and the mood, without too much effort.

Keep a “settings” file: it makes plotting easier

When you become aware that settings and mood can enhance your fiction, you’ll want to develop a “settings” file.

I keep a Settings notebook in Evernote. If I’m out and about somewhere, and think “oooh… fascinating”, I’ll snap a couple of photos. When I get back to my car, I write a few sentences about the location.

At home, I’ll transfer the idea, as well as the photos, to Evernote. Then I brainstorm how I could use the setting. The brainstorming is important, because ideas tend to be as hazy as dreams. Unless you cement your idea, it drifts away like smoke.

Have fun with settings — you’ll find plotting easier.

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle
Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple Books
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Writing More: 3 Essential Strategies To Write Your Book

Writing More: 3 Essential Strategies To Write Your Book

Whatever happened in 2018, the year’s almost over. A new year offers a new beginning, so perhaps you’re thinking of what you’ll do differently next year. One of my students has decided that she’ll focus on writing more in 2019.

She’s making that her primary New Year’s resolution, because she wants to write and publish two books in 2019. Her challenge is that she’s struggling to find time.

She asked for some tips to help.

Writing more: habits, time, and enthusiasm

Unfortunately, writing more longterm isn’t just a matter of clearing time in your schedule. If it were simple, you would be doing it already.

To write more, consider:

  • Your current daily habits: do you write every day? Could you develop a writing habit?
  • How much time do you have to write each day, or each week?
  • Can you generate enthusiasm for your writing?

Let’s look at habits, time, and enthusiasm in a little more detail, so that you can build a strategy.

But wait… Are you thinking that “writing more” sounds a lot like working more? You can write way more than you do now, and work less, when you develop a writing habit.

1. Develop a writing habit so that writing more takes less work

Charles Duhigg’s book, The Power of Habit, offers some amazing insights. One insight is this: once you train your brain to do something, you can do that task faster, and with a lot less effort.

Duhigg tells the story of scientists researching what happened to rats which were running a maze. At first, when the rats were unfamiliar with the maze, the rats’ brains lit up completely, all over. The rats were working hard to learn the maze. But things changed once the rats had learned the maze.

As each rat leaned how to navigate the maze, its mental activity decreased. As the route became more and more automatic, each rat started thinking less and less.

It turns out that brains (both rats and human) like to create routines, and habits. These habits are then replayed automatically, using a lot less brainpower and energy.

That’s the reason that you can drive, and arrive somewhere, with no memory of the journey. Your brain has formed a routine for driving that route. It’s become a habit — you no longer need to think about it.

If you want to write more, aim to write every day. Sit down in the same place, at the same time, and write. This routine may seem a challenge initially, but when it becomes a habit, it will be automatic, and not like “work” at all.

2. Make your available time work for you

Writers who’ve gone full-time, and still find consistent writing a challenge, often say that they were more productive when they had a day job.

When you’ve got hours of time, it’s tempting to think “later.”

Whatever time you have to write each day, sit down and write. Ten minutes is enough time — you don’t need to wait until you can spend an hour or two hours writing.

Pack a little writing kit: a notepad and pen. Or write on your phone. Writing in small amounts of time is a habit too, so train yourself to do it until it becomes automatic.

3. Enthusiasm makes writing more possible

When you’re enthusiastic about your writing, it’s easier to sit down and do it.

Enthusiasm tends to ebb and flow. You’re enthusiastic about a project when it’s new. Over time, doubts set in. Enthusiasm fades.

At those times, try to regenerate your enthusiasm. If you’re tired, take a day off. Try approaching your writing in a new way: if you’re writing fiction, write from a different Point of View. If nonfiction, do a little more research.

It’s worth firing your enthusiasm, because enthusiasm brings creativity with it.

Writing more: a habit YOU can develop

Willpower takes energy. Instead of forcing yourself, trying building a writing habit. Once daily writing becomes a habit, you’ll automatically write more.

Try it in 2019 — and Happy New year. 🙂

Step By Step To Fiction Which Sells: Plotting And Scene Magic

Step By Step To Fiction Which Sells: Plotting And Scene Magic

eBook: $5.99

Your readers want to enter your novel's world. They want to experience your book -- they want to live your book with your main characters.

More info →
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Apple Books
Buy from Amazon Kindle
Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple Books
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.