Tag Archives: sell books

Self-Publishing Success: 3 Vital Tips For 2019

Self-Publishing Success: 3 Vital Tips For 2019

A week into the new year, I chatted with a self-publishing author who’d decided to go back to freelance writing.

“My book sales tanked over the holidays,” she said. “I’ve tried everything, and I quit.”

I asked her what self-publishing success might look like to her. She responded with a grin: “That’s easy. Success would be if I sell ten thousand copies of every book I write… every year.”

She waited for a moment, then went on, “and without spending a fortune on advertising too!”

Self-publishing has changed over the past few years. Although it’s very easy to publish, it’s hard to get traction.

Self-Publishing success: set YOUR goals

Our conversation gave me food for thought, primarily about the publishing environment, and about setting writing goals.

Bottom line with the self-publishing business in 2019: you’ve got a worldwide audience. If other authors can launch books which make five figures in their first month, you can do it too. It might not happen fast, and it might take a lot of work, but you’ll never know what you can do until you TRY.

Task: set some goals which will help you to self-publishing success — and develop routines: see below.

Let’s look at some tips which may help.

1. DDT: Do, Don’t Think — routines have power

Many years ago, when I was raising three sons, running a business, and writing too, I created a little acronym: DDT. It meant: Do, Don’t Think.

Of course you need to think in the planning phase of a project, but when it’s time to execute, that time has passed. Now, you need to get it DONE.

You get things done via routines. Consider everyday tasks. You do them routinely. You don’t have to think about doing them, and you don’t procrastinate: you do.

After you’ve set your self-publishing goals for 2019, create daily tasks which will help you to achieve them.

2. Self-publishing is cumulative: use what you have (you always have more than you think)

I looked at the “I QUIT!” author’s publishing catalogue, and found areas where she could make more money with what she already had, and with minimal effort.

If you’ve been publishing for a year or more, look at your own catalogue.

Could you:

  • Expand on books you’ve published? That is, could you create an “advanced” version of a beginner’s book, if you’re publishing nonfiction? If you’re writing fiction, consider writing sequels and prequels of what you already have.
  • Add additional formats? Such as, print versions, audio versions, PDF/ MOBI/ EPUB  versions which you can sell on your website? If you’re selling well in a specific country, consider commissioning a translation.
  • Bundle books? Authors resist bundling, fearing that they’re cannibalizing sales, and this can happen in some cases. Experiment. If a bundle harms sales, remove it.

Every book you write is an asset. Use what you have — do more with every book.

3. Diversify: you might need to dig many holes before you strike gold

I come from a long line of farm folk. Farmers know that when sales are great, they’ll tumble sooner, rather than later. So they diversify. They plant different crops. They improve their herds. They never, ever expect things to stay great, because they don’t.

Diversification is essential for authors.

You can diversify in any way you like. I suggested copywriting, to my author friend, and not merely because we’ve released a new version of our copywriting class.

How you diversify is up to you. Plant something different — it may become your best crop. Just remember, what goes up, doesn’t stay up.

Self-publishing and quitting… don’t

If you’ve invested time, effort and money in your self-publishing venture, persist. Take a break, sure. But remember that you have assets, and that you can always do more with them.

Create goals, and a routine. And most importantly, diversify.

Happy writing. 🙂

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

Social Media For Writers: Increase Your Sales In 15 Minutes A Day

eBook: $5.99
Author:
Genre: Marketing

You want to sell more of your writing. Chances are that you've tried social media, with minimal results. You believe that "social media doesn't work."

That's not so. It works, but you need to know how the huge social media networks, and the various advertising networks, operate to use them to your advantage.

Discover how.

More info →
124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today

124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today

eBook: $5.99

You want to write fiction. Perhaps you're a self-publishing author — or perhaps you're a ghostwriter, and want to offer fiction writing services to clients.

Whatever your needs and dreams, this book, 124 Powerful Fiction Writing Tips: Win Readers And Fans, And Increase Your Sales Today, will help.

More info →

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

HarperCollins To Help Authors to Sell Books From Their Websites

One of the biggest benefits of self publishing is that authors can sell books directly to readers, via Amazon and the other ebook retailers. With the current kerfuffle between Hachette and Amazon, publishers are looking for ways to make more profit from books. HarperCollins is now selling books directly to readers.

More fascinating news from HarperCollins:

According to Publishers Lunch, this is just the first phase of a larger project to work with HarperCollins authors to sell books and ebooks directly to readers around the world:

Within the next couple of weeks Harper “will reach out to authors to make a concrete proposition” on how they “will be able to use the technology to sell directly from their own websites” with some simple code.

This is amazing news, and it’s about time.

Authors: make it easy for your readers to buy your books

Authors aren’t good at selling their books — big surprise. I have many favorite authors, and I’m constantly amazed that when I go to an author’s website, it’s sometimes impossible to buy the book by clicking through to Amazon, or wherever.

Yes, you can read the first chapter of an author’s new book, but authors don’t link to their books on the book retailers, so you need to copy the book’s title, and hunt for it.

It’s understandable that authors don’t know how to link to their books, but their Web developer does know. You’d think that they’d either teach the authors how to do it, or would do it for them.

I hope HarperCollins does make it easier for authors to sell from their websites. They’ll make more sales, and everyone will be happier. 🙂

, and on Twitter: @angee.

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