Tag Archives: sell your book

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

Book Marketing On Pinterest: 3 Fun Tips You Can Use Today

If you’ve got a blog which you’re using for book marketing, be aware that Pinterest is a great source of traffic. You may find, as many authors do, that Pinterest sends you more traffic than Google.

If you’re just getting started using social media for your books, you may find this post on book marketing on Twitter useful. My program, Social Media Copywriting And Graphics: Get Attention And Sell More, provides advanced strategies.

Book marketing on Pinterest: make it fun, and be consistent with your pinning

When I coach authors, I always suggest that they choose social media networks which are fun for them. I love Pinterest, but many authors prefer Facebook.

Your social media posts needn’t take much time, and consistency counts.

When you get started on a social media network, it takes time to build traction. That needn’t concern you; everything you do is cumulative.

1. Create a board for each book you’re promoting

Consider creating a “book board” for each book. Alternatively, create a board for the book’s genre, or category.

Create a board for your book

You can also create boards for your interests, as they relate to your books, as you can see from one of my boards, above.

Remember that Pinterest is social, so do repin others’ pins. Some successful Pinterest users have a formula for the number of promotional pins they pin, to promoting others’ pins. Do what works for you.

2. Join with other authors in your genre/ category for a group board

Group boards can be very useful; they can also be useless. Newer Pinterest users tend to join as many group boards as they can, without any intention of interacting on a board.

A tip: make your group board invitation-only, and populate the board before you invite others.

Once your genre/ category board is established, invite other authors, one at a time. Send each author a personal message.

mystery boards on Pinterest

Image: boards for mystery books.

3. Mix it up: get creative with your graphics

As well as posting your book covers, and inspirations for your characters, you can post:

  • Image of the location where your books are set;
  • Brief quotes from your book, added to appropriate images;
  • Snippets from book reviews, with an image…

One author was thinking ahead to promotional opportunities before she published her contemporary romance. She included recipes in the novel, then cooked the recipes, and posted wonderful images to Pinterest.

Book marketing on Pinterest: is it for you?

Much like Twitter, some authors adore Pinterest, others look on it as a chore.

If you’ve never used Pinterest, use the network for a couple of weeks first. See what other authors are doing on the network. Then use Pinterest with confidence.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
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Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing On Twitter: 3 Tips You Can Use Today

Book Marketing On Twitter: 3 Tips You Can Use Today

Confused about Twitter? Think of it as a way of having a conversation… with everyone on the planet. Naturally, this makes Twitter perfect for book marketing.

I adore Twitter. It’s hard to believe that I’ve been tweeting since 2007. I especially love it because you get an instant response when you want HELP. Twitter is comforting for those moments when your power suddenly goes off, or something disastrous happens, such as a bush fire way too close for comfort.

Disasters aside, you can market your books on Twitter, and you should. It’s a great way to let people know about your books.

Angela Booth on Twitter

Book marketing on Twitter: what you need

One tip. Avoid the hard sell. It’s not necessary to tweet BUY MY BOOK (all in caps); that’s just annoying.

As I said here about selling on social media, on the social media networks, your aim is to:

… provide value: entertainment, news, and information which people need. In the process of this, you’ll be able to sell.

Have fun, and be social.

On Twitter, you can mention your latest book on your profile, and in addition, you can pin your “my book’s published” or similar tweets to your profile, so they don’t get lost.

So, what do you need?

You need:

  • Your book, published or unpublished (aim to build an audience before publication day);
  • Images: photos you took of yourself, your workspace, your dog, your kids… And/ or photos — your book’s cover, plus photos you’ve sourced elsewhere. These might be people who look like your hero/ heroine, etc;
  • Talking points. Such as your book in 25 words; (fiction) character descriptions; (fiction) a character’s journal… etc.

How let’s look at some tips.

1. Avoid random tweeting: create a Twitter book marketing campaign

We discuss this in my new program, Social Media Copywriting And Graphics: Get Attention And Sell More.

Creating campaigns is essential, otherwise you’re just spinning your wheels. You need a baseline, a goal, and a time limit on your campaign, as well as the content that you’ll use.

2. Consider Twitter advertising: is it worth it?

The more books you’re promoting, the more Twitter advertising may be worth it to you. If you have just a single book however, hold off on paid advertising until you’ve created several successful Twitter book marketing campaigns.

We discuss advertising Returns on Investment (ROI) in Social Media Copywriting And Graphics: Get Attention And Sell More. At times, you can ostensibly “lose money” on advertising, and still make a profit.

3. Twitter can be your own personal market research tool when you connect with readers

One of the benefits of social media in general is that you can interact and engage with readers. The relationships you build on Twitter will be useful, because:

  • Readers will tell you what they loved/ didn’t love about a book… think of Twitter as an ongoing focus group;
  • People you get to know on Twitter can make wonderful beta readers;
  • You’ll discover genre trends before other authors.

Book marketing on Twitter: will it work for you?

People tend to either love Twitter, or hate it.

If you’re on the fence, and haven’t tried Twitter, create an account, and start following a few authors. Comment on their posts; retweet tweets you find useful. Remember to set up your profile with the information on your latest book.

Most importantly, have fun on Twitter. It’s one social network which can surprise you at times — in a good way. 🙂

Wish that you could make social media work for you?

Our latest program for writers, Social Media Copywriting And Graphics: Get Attention And Sell More, makes selling your books on social media easy.

In 2019, as book marketing becomes ever more competitive, social media offers solutions, especially if you’d like to become a full-time writer — or if you just want to sell more books.

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

Self-Publishing Strategy Made Easy: How To Market Your Books In 15 Minutes A Day

eBook: $5.99

Do you enjoy writing and publishing your books, but find that marketing them is a challenge? You're not sure what works, so your efforts are muddled, half-hearted, and inconsistent.

What if you could market in just 15 minutes daily?

More info →
Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

Yes, You’re Creative: How To Unlock Your Imagination And Build The Writing Career Of Your Dreams

eBook: $5.99

In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.

More info →
Buy from Scribd
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Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

My students tell me that the biggest challenge they have with book marketing is finding time to do it. Authors are busy, especially those authors who work a day job. Add children to the mix, and you end up writing in the marginalia of your life.

So how do you find time?

Book marketing: time, energy, and money

You need time to promote your books, as well as the enthusiasm for it — and the money, today. So I’m always looking for easy, fast, and low-cost marketing strategies for my students, and of course for me.

Try these tips; they work for my students, so they’re worth trying because they may work for you too.

First, a tip which concerns writing.

1. Many books from one idea: think smaller books and publish more often

In Self-Publishing Tips: How To Sell Books Without Marketing we pointed out:

Amazon doesn’t care whether you publish a book of 100,000 words or 2,000 words. I’ve been encouraging you to write and publish short stories, and short nonfiction too.

We’re on the cusp of 2019. I’ve developed my publishing plans already. If you’re still working on it, and mulling over what you’ll publish next year, consider adding shorter books to the mix.

Think in terms of novellas for fiction.

With nonfiction, think of “easy solutions.” It takes forever to research and write a nonfiction book of 50,000 words. Moreover, the market’s well supplied with them already, in many categories.

Consider short nonfiction.

Start by researching current trends in whichever categories of books you write. Then research trends and crazes in the news media. What movies are coming up which indicate a trend? (Movies set fashions.)

Take a risk, too. When an idea strikes, trust your intuition. Who knows, you may be in the vanguard of a brand new obsession. Rush to publication, and you may sell thousands of copies. (Remember the coloring book craze of a couple of years ago?)

2. Sell your books from your own website, and keep more money

When you sell your books via retailers they of course take a chunk of the profits. When you sell from your own site, you get to keep more money.

That’s a big benefit. Here’s another benefit: by slowly transitioning to “going wide” (publishing everywhere you can), and adding your own website to the mix, it gives you a chance to build community.

When they think “community”, authors tend to think “oh — a Facebook group.” Creating a Facebook group became popular once Facebook started restricting what appears in your news feed, because you get group postings in your feed.

BUT (and it’s a big, juicy but) when you tie your fortunes to a big company, it’s like swimming with a killer whale. Yes, the whale may play nice for a while, but sooner or later, you’ll be swiped to oblivion.

It’s a challenge to set up your own website. However, if you use a website creation company like Squarespace, you can set up an online store in minutes. And the big company takes care of all nuisance housekeeping tasks.

More and more authors are spending time and energy on their own websites. Consider whether it might work for you, going forward.

3. Build your community: reward readers who love what you do (and find new readers)

Authors are hopping onto Patreon too, to build their community of readers. They publish complete short stories on their Patreon blog, then publish the stories elsewhere. They also offer snippets from works in progress.

In 2019 and beyond, building a community around your author name will become imperative. Today, it’s a challenge to find your readers because audiences are so fragmented. The only way to get a wide reach is via advertising, and that’s becoming increasingly expensive, as well as taking lots of time.

Try out different book marketing strategies: test, to see what works for you

We all long for a magic bullet when it comes to book marketing. Unfortunately, no single strategy works for everyone. Nor does any strategy keep working forever, except for carrying on with your writing, while marketing.

Onward, ever onward. And do have fun with it all. 🙂

Book coaching: struggling with your book?

Book coaching: struggling with your book?

Book coaching may well be the best investment you ever make in yourself and your future.

Angela’s guidance helps you to write, publish, and market your books successfully.

Check out our new Book Coaching options, and come write with us.

Plan, Write, And Publish Serial Fiction In Four Weeks

Plan, Write, And Publish Serial Fiction In Four Weeks

eBook: $5.99

Why write serial fiction?

Everyone's busy today. A serial is by its nature, faster to write, and publish, than a novel.

It's a quicker read too, and many readers appreciate this. While a reader may hesitate before committing hours to a novel, he can read an episode of your serial in minutes.

If you’re a new author, a serial serves to introduce you to readers. A reader may not be willing to commit to a novel by a new author, but be willing to read an episode of a serial.

More info →
Buy from Scribd
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Buy from Amazon Kindle
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.