Tag Archives: sell your book

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

Book Marketing Tips: 3 Low-Cost, Savvy Ways To Sell More Books

My students tell me that the biggest challenge they have with book marketing is finding time to do it. Authors are busy, especially those authors who work a day job. Add children to the mix, and you end up writing in the marginalia of your life.

So how do you find time?

Book marketing: time, energy, and money

You need time to promote your books, as well as the enthusiasm for it — and the money, today. So I’m always looking for easy, fast, and low-cost marketing strategies for my students, and of course for me.

Try these tips; they work for my students, so they’re worth trying because they may work for you too.

First, a tip which concerns writing.

1. Many books from one idea: think smaller books and publish more often

In Self-Publishing Tips: How To Sell Books Without Marketing we pointed out:

Amazon doesn’t care whether you publish a book of 100,000 words or 2,000 words. I’ve been encouraging you to write and publish short stories, and short nonfiction too.

We’re on the cusp of 2019. I’ve developed my publishing plans already. If you’re still working on it, and mulling over what you’ll publish next year, consider adding shorter books to the mix.

Think in terms of novellas for fiction.

With nonfiction, think of “easy solutions.” It takes forever to research and write a nonfiction book of 50,000 words. Moreover, the market’s well supplied with them already, in many categories.

Consider short nonfiction.

Start by researching current trends in whichever categories of books you write. Then research trends and crazes in the news media. What movies are coming up which indicate a trend? (Movies set fashions.)

Take a risk, too. When an idea strikes, trust your intuition. Who knows, you may be in the vanguard of a brand new obsession. Rush to publication, and you may sell thousands of copies. (Remember the coloring book craze of a couple of years ago?)

2. Sell your books from your own website, and keep more money

When you sell your books via retailers they of course take a chunk of the profits. When you sell from your own site, you get to keep more money.

That’s a big benefit. Here’s another benefit: by slowly transitioning to “going wide” (publishing everywhere you can), and adding your own website to the mix, it gives you a chance to build community.

When they think “community”, authors tend to think “oh — a Facebook group.” Creating a Facebook group became popular once Facebook started restricting what appears in your news feed, because you get group postings in your feed.

BUT (and it’s a big, juicy but) when you tie your fortunes to a big company, it’s like swimming with a killer whale. Yes, the whale may play nice for a while, but sooner or later, you’ll be swiped to oblivion.

It’s a challenge to set up your own website. However, if you use a website creation company like Squarespace, you can set up an online store in minutes. And the big company takes care of all nuisance housekeeping tasks.

More and more authors are spending time and energy on their own websites. Consider whether it might work for you, going forward.

3. Build your community: reward readers who love what you do (and find new readers)

Authors are hopping onto Patreon too, to build their community of readers. They publish complete short stories on their Patreon blog, then publish the stories elsewhere. They also offer snippets from works in progress.

In 2019 and beyond, building a community around your author name will become imperative. Today, it’s a challenge to find your readers because audiences are so fragmented. The only way to get a wide reach is via advertising, and that’s becoming increasingly expensive, as well as taking lots of time.

Try out different book marketing strategies: test, to see what works for you

We all long for a magic bullet when it comes to book marketing. Unfortunately, no single strategy works for everyone. Nor does any strategy keep working forever, except for carrying on with your writing, while marketing.

Onward, ever onward. And do have fun with it all. 🙂

Book coaching: struggling with your book?

Book coaching: struggling with your book?

Book coaching may well be the best investment you ever make in yourself and your future.

Angela’s guidance helps you to write, publish, and market your books successfully.

Check out our new Book Coaching options, and come write with us.

Plan, Write, And Publish Serial Fiction In Four Weeks

Plan, Write, And Publish Serial Fiction In Four Weeks

eBook: $5.99

Why write serial fiction?

Everyone's busy today. A serial is by its nature, faster to write, and publish, than a novel.

It's a quicker read too, and many readers appreciate this. While a reader may hesitate before committing hours to a novel, he can read an episode of your serial in minutes.

If you’re a new author, a serial serves to introduce you to readers. A reader may not be willing to commit to a novel by a new author, but be willing to read an episode of a serial.

More info →
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle
Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

Blurbs Sell Your Books: Craft Irresistible Blurbs, And Sell More Fiction And Nonfiction Today

eBook: $5.99

You can, when you discover the secrets of writing blurbs (book descriptions) which sell.

More info →
Buy from Scribd
Buy from Kobo
Buy from Barnes and Noble Nook
Buy from Apple Books
Buy from Amazon Kindle

Resources to build your writing career

Check out Angela’s Writing Classes and Angela’s books for writers.

How To Sell More Books: 3 Tips To Help You To Sell

How To Sell More Books: 3 Tips To Help You To Sell

You’re an author, and self-publisher. You want to sell more books. You know that READERS are everything to your business. Perhaps you’ve spent time and money getting traffic to your website, and on promoting your books in various ways.

You’re disappointed at the results.

You suspect that there’s something missing in your book marketing and sales strategy.

There may well be, especially if you’re not completely focused your readers.

Want to sell more books? Know your readers

If you want to sell more books, your best bet is to sell them to people who know and love your work. In other words… get a mailing list. You need a way of getting in touch with your readers when you release a new book: a mailing list is the single surest (and free, almost) way of doing that.

Doing that already? Well done.

The next step is to clone your readers — in a sense.

Yes, we’re all individuals. However, readers of a fiction genre like mysteries, or a nonfiction category like self-help, are more similar than they’re different. When you know what those readers like in a book, that knowledge will help you to write books which appeal to them.

So let’s see how you can sell more books.

1. Focus on one reader at a time: every reader is ONE person, an individual

I’m on lots of mailing lists, for everything from recipes to yoga wear. I grind my teeth when I read: “hi everyone,” or “hi guys…” Or when I watch a video, and hear the presenter address his viewers as “everyone.”

Heh. I’m not everyone, and neither are you. Every single person on your mailing list is an individual, who is sitting at a desktop computer, or lounging on a sofa with his tablet, or reading your messages on his phone.

Each time you think about your mailing list, blog readers, or social media followers as a group, you distance yourself from them. It’s subtle, but your readers recognize this, and you’re pushing them away.

Moreover, this “everyone” attitude affects everything you do when you’re marketing and selling your books.

So please address your readers as “you”, and think of each and every reader as an individual.

It makes all the difference, and your attitude will help you to sell more books.

2. Do some easy research: read reader reviews on Amazon, and on social media

Ah Amazon, what would we do without you? 🙂

I love Amazon for the reader reviews; I spend a lot of time there, reading the reviews of bestsellers, and of books which sell few copies too.

The reviewers are telling you what they like, and what they don’t like. When you read reviews of books, over time you’ll internalize reader attitudes of whatever genre/ category you’re writing.

Again, please remember: each reviewer is an individual. He or she has an opinion. You may agree with the reviewer’s opinion, or not — what’s important is that you’re aware of those opinions.

And no, I’m not suggesting that you keep the opinions in mind when you write, but I do know that getting to know readers, even if only via their reviews, is important to help you to sell.

3. Selling fiction and nonfiction: what do readers WANT?

When they buy fiction, they want entertainment: emotion, and escape from their daily lives.

When they buy nonfiction: they’re buying information, knowledge, and ideas.

If you keep what readers want in mind while you’re writing, your attitude changes. You’ll read a scene in your novel, and you’ll ask yourself how to make the scene more entertaining. You’ll go the extra mile with your nonfiction, so that your books are truly helpful.

You CAN sell more books: you have millions of readers (potentially)

Selling more books starts with you. Over the past few months, since many authors’ sales slumped last year, some authors have contacted me looking for a magic bullet to increase their sales.

Here’s the simplest way to sell more books: start with your attitude to your readers, and get to know them as much as you can.

In business marketing, companies use “personas”, representations of their ideal customers. You can do that too. Write for one person. Imagine that person clearly — give him or her a name, if you like.

You’ve got the potential to have millions of readers, so… happy writing. We authors have never had it so good. 🙂

Resources to build your writing career

Get daily writing news and tips on the blog’s Facebook page.

Need help with your writing? Visit our online store, or check out our ebooks for writers.

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

Map It: For Writing Success — Fiction And Nonfiction Outlines Made Easy

eBook: $5.99

I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.

More info →
Buy from Apple Books
Buy from Barnes and Noble Nook
Buy from Scribd
Buy from Kobo
Buy from Amazon Kindle