“1. Create an overarching theme-tagline to wrap around your books
If you write individual one-off novels, you’ll have discovered a downside. Without the addictive power of a series, it can be prove difficult in the early stages of your career to persuade readers to buy another of your books – even though your author name may be prominently displayed.”
I’m a writer, but I’m a reader first. Not only do I read, if I’m not writing or exercising, or socializing, I’m reading. Thanks to the Kindle app on my iPad, most days I manage to get through at least one book. If I like a book, chances are that I’ll glom on to everything you’ve written — as long as it’s on Amazon. 🙂
Readers who glom — read everything an author writes, and look for more — may not be typical readers. However, we tend to be vocal. I’ll talk about the books I like; I may even mention what I’m reading on my numerous blogs.
Readers won’t remember you for one book. For us to remember you for a book, the book would need to be a huge bestseller, so that you’re getting publicity all over the place.
With just one book, you haven’t established a brand.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable.
Bestselling authors are a brand. The easiest way for you to follow in their footsteps in to write in series.
If you’re not sure how to think about, and develop, your own brand, my branding guide may help.
“Hereâ€™s the truth, people. Scam artists proliferate in the places where the most vulnerable populations live. Right now, writers are vulnerable. Writers donâ€™t want to learn how to run their business. They donâ€™t want to pay any money up front if they canâ€™t handle e-pubbing or POD on their own. They donâ€™t want to pay flat fees â€“ even if they can afford the fees. They want to give it to someone else and not bother their pretty little heads about it.
Well, those pretty little heads are getting royally screwed.”
Read your contracts, PLEASE
In the article, Kathryn says: “This writer has multiple New York Times bestsellers published at more than three per year for at least twenty years. She has sold 35 million copies of her books”.
Really? It makes me wonder what else she agreed to, if she’s so trusting. I’ve signed book contracts, and NEVER ONCE have I signed any contract without striking out some egregious clause the publisher tried to sneak in. One clause copyrighted the book in the publisher’s name. Amusing — not.
Electronic publishing is new. Companies behave the way they’ve always behaved — they’ll get an advantage any way they can. That’s nothing new. It’s the way business works.
Big, big tip: when you’re e-publishing, figure out how to do it yourself. Once you know how it works, you can hire someone else to do it. But as Kathryn says — pay flat fees. Why on earth would you want to offer any company a percentage? WHY?